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Actual for You - The Power of the Written Word
It only takes a moment of listening to the news to hear about the difficult economy. Plants are closing, companies are laying off workers, and small businesses are going to be devastated by the lost jobs and diminished local economy.There is no doubt that your job as a salesperson has become increasingly difficult regardless of what it is you are selling. However, the less than favorable economy does not need to play havoc on your ability to make a living.While other companies are realigning their cost structures, eliminating the niceties that used to come standard with their product, and finding other equally ineffective ways to adjust to the difficult economy, you’ll be realigning your attitude and getting back to the basics. Not the basics of selling, the basics of serving.Take a hard loo
b. “The World Is Flat” authored by three time Pulitzer Prize winner and New York Times journalist Thomas L. Friedman. This book begins with a historical view of the world which leads to riveting and perceptive conclusions based upon both the macro and micro economic effects of globalization and what it will take for a business to achieve and maintain success in the rapidly changing global economy.
c. “Blue Ocean Strategy” authored by INSEAD professors W. Chan Kim and Renee Mauborgne. This book argues the premise (and successfully so in my opinion) that tomorrow’s leading companies will succeed not by battling competitors in overly competitive markets for thin margins (bloody “red oceans”) but by creating “blue oceans” of unco
Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.What then is copy writing? Since the birth of the internet, there have been a lot of opportunities for people who want to earn money. And copy writing is just one of them. Copy writing is defined as the art or process which involves writing marketing and sales related materials. Its primary objective is to promote a certain person, opinion, business, or idea. Different areas of business like business plans, sales let
If I told you how much time I spend reading and researching you probably wouldn’t believe me, but suffice it to say I am a voracious reader. I subscribe to online clipping services, use RSS feeds to scour news groups, forums and the Blogosphere, usually have at least two books going at any one time as well as reading a variety of industry publications and periodicals. That being said, I’m always amazed at the number of executives who don’t keep up with their professional reading.
Here is a telling observation…According to surveys conducted by our leadership development practice a very large common denominator shared by executives who feel that they are not achieving the level of success they feel themselves capable of is that many of them are “too busy to keep up with their reading”, Hmmm…Reading should not be something that is done when you’re bored or have nothing better to do, rather it needs to be incorporated into your daily regimen. I have personally worked with literally hundreds of C-suite executives and without question the most successful professionals are those that constantly seek out learning opportunities and are voracious readers. They realize the importance of learning and make reading a priority.
Think of the business leaders that have had the biggest positive impact in your life and I’m sure you’ll find that these individuals were in constant search of new and better information that they in turn used to inspire, motivate and lead those around them.
The question is not should you be reading, but rather what should you be reading? With the plethora of reading material on the market today it not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. Therefore the following tips were designed to help you streamline your reading efforts:
1. Books: You should always be engaged in the reading of at least one book on professional development. Since I can’t speak to the individual needs of our readers in this forum I am simply going to recommend what I believe are the 3 best general business books authored over the past 5 years. These books can have an immediate impact on the way in which you think about, and conduct business. If you haven’t read them start here:
a. “The Attention Economy” authored by Accenture consultants Thomas Davenport and John Beck. This book delves into the critical importance of understanding both sides of the attention equation: “getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, of fail.
b. “The World Is Flat” authored by three time Pulitzer Prize winner and New York Times journalist Thomas L. Friedman. This book begins with a historical view of the world which leads to riveting and perceptive conclusions based upon both the macro and micro economic effects of globalization and what it will take for a business to achieve and maintain success in the rapidly changing global economy.
c. “Blue Ocean Strategy” authored by INSEAD professors W. Chan Kim and Renee Mauborgne. This book argues the premise (and successfully so in my opinion) that tomorrow’s leading companies will succeed not by battling competitors in overly competitive markets for thin margins (bloody “red oceans”) but by creating “blue oceans” of uncon
Most of my practice is spent helping clients design and implement mortgage plans in concert with their overall financial plans to accumulate wealth. Many of these people are focused on saving for important life events including retirement.It is equally important to have a plan for the way we'll be taking the money out of these plans. Four thousand people a day are turning 701/2, and an increasing amount of people will be faced with the distribution side of their plans, so it is important to highlight a law that requires clients to begin distributing some of their retirement accounts.If your birthday is between January 1st and June 30th, and you turned 70 last year; or If your birthday is between July 1st and December 31st, and you turned 71 last year: ...you are generally required to begin
Here is a telling observation…According to surveys conducted by our leadership development practice a very large common denominator shared by executives who feel that they are not achieving the level of success they feel themselves capable of is that many of them are “too busy to keep up with their reading”, Hmmm…Reading should not be something that is done when you’re bored or have nothing better to do, rather it needs to be incorporated into your daily regimen. I have personally worked with literally hundreds of C-suite executives and without question the most successful professionals are those that constantly seek out learning opportunities and are voracious readers. They realize the importance of learning and make reading a priority.
Think of the business leaders that have had the biggest positive impact in your life and I’m sure you’ll find that these individuals were in constant search of new and better information that they in turn used to inspire, motivate and lead those around them.
The question is not should you be reading, but rather what should you be reading? With the plethora of reading material on the market today it not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. Therefore the following tips were designed to help you streamline your reading efforts:
1. Books: You should always be engaged in the reading of at least one book on professional development. Since I can’t speak to the individual needs of our readers in this forum I am simply going to recommend what I believe are the 3 best general business books authored over the past 5 years. These books can have an immediate impact on the way in which you think about, and conduct business. If you haven’t read them start here:
a. “The Attention Economy” authored by Accenture consultants Thomas Davenport and John Beck. This book delves into the critical importance of understanding both sides of the attention equation: “getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, of fail.
b. “The World Is Flat” authored by three time Pulitzer Prize winner and New York Times journalist Thomas L. Friedman. This book begins with a historical view of the world which leads to riveting and perceptive conclusions based upon both the macro and micro economic effects of globalization and what it will take for a business to achieve and maintain success in the rapidly changing global economy.
c. “Blue Ocean Strategy” authored by INSEAD professors W. Chan Kim and Renee Mauborgne. This book argues the premise (and successfully so in my opinion) that tomorrow’s leading companies will succeed not by battling competitors in overly competitive markets for thin margins (bloody “red oceans”) but by creating “blue oceans” of unco
Not many are aware that as of the 23rd of May, Ebay has introduced a new seller policy that all international cross sellers. (i.e sellers who are registered at one country but also list their items in another country) can no longer list their items in any other country other than their registered country unless they have a verified paypal account.Now Ebay's reason for doing this is to claim it is to prevent fraud, but one may ask how about those sellers who do not use paypal, who only accept cheques or bank wire? A service acknowledged by the banks themselves as extremely safe for both parties, as a trace can be placed on the bank account in the case of any irregularities or seller non performance. Ebay is still adamant that such sellers, still must have a verified paypal account inorder
Think of the business leaders that have had the biggest positive impact in your life and I’m sure you’ll find that these individuals were in constant search of new and better information that they in turn used to inspire, motivate and lead those around them.
The question is not should you be reading, but rather what should you be reading? With the plethora of reading material on the market today it not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. Therefore the following tips were designed to help you streamline your reading efforts:
1. Books: You should always be engaged in the reading of at least one book on professional development. Since I can’t speak to the individual needs of our readers in this forum I am simply going to recommend what I believe are the 3 best general business books authored over the past 5 years. These books can have an immediate impact on the way in which you think about, and conduct business. If you haven’t read them start here:
a. “The Attention Economy” authored by Accenture consultants Thomas Davenport and John Beck. This book delves into the critical importance of understanding both sides of the attention equation: “getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, of fail.
b. “The World Is Flat” authored by three time Pulitzer Prize winner and New York Times journalist Thomas L. Friedman. This book begins with a historical view of the world which leads to riveting and perceptive conclusions based upon both the macro and micro economic effects of globalization and what it will take for a business to achieve and maintain success in the rapidly changing global economy.
c. “Blue Ocean Strategy” authored by INSEAD professors W. Chan Kim and Renee Mauborgne. This book argues the premise (and successfully so in my opinion) that tomorrow’s leading companies will succeed not by battling competitors in overly competitive markets for thin margins (bloody “red oceans”) but by creating “blue oceans” of unco
Customized silicone bracelets and wristbands are a great way to advertise, and seem to be becoming a very popular way to get a message across. Many companies are seeing the value of using customized silicone bracelets as a twist to word of mouth and viral marketing strategies.For What Are Customized Silicone Bracelets Used?Customized silicone bracelets are used mainly for promotional activities like trade fairs, fundraising, raising awareness, and as a business promotion. Much like the key chain fad silicone wristbands are a great way to promote and advertise.Who Is Using Customized Silicone Bracelets?More and more companies and organizations are using silicone wristbands to promote their business and organization, customized silicone wristbands are ideal for anyone who needs to get some
a. “The Attention Economy” authored by Accenture consultants Thomas Davenport and John Beck. This book delves into the critical importance of understanding both sides of the attention equation: “getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options. The resolution: learn to manage this critical yet finite resource, of fail.
b. “The World Is Flat” authored by three time Pulitzer Prize winner and New York Times journalist Thomas L. Friedman. This book begins with a historical view of the world which leads to riveting and perceptive conclusions based upon both the macro and micro economic effects of globalization and what it will take for a business to achieve and maintain success in the rapidly changing global economy.
c. “Blue Ocean Strategy” authored by INSEAD professors W. Chan Kim and Renee Mauborgne. This book argues the premise (and successfully so in my opinion) that tomorrow’s leading companies will succeed not by battling competitors in overly competitive markets for thin margins (bloody “red oceans”) but by creating “blue oceans” of unco
Not many people like to think about death; actually, most people probably prefer to avoid the topic altogether. Sometimes death comes with old age. Grandparents are usually quite old when they pass on, and because of their age, it’s no real shock when they do. Sometimes death comes with shocking tragic accidents, such as automobile crashes, home-related disasters, and crime. And, sometimes death accompanies illness and disease.So, we urge our elders to take care of themselves. We remind our spouses to drive carefully. We warn our children to stay away from strangers. And we try to make sure we, and everyone in our lives, avoid contracting illnesses and diseases. But how many of us worry about the safety of ourselves, our family members, and our friends at our careers? Beyond just the safety of the c
b. “The World Is Flat” authored by three time Pulitzer Prize winner and New York Times journalist Thomas L. Friedman. This book begins with a historical view of the world which leads to riveting and perceptive conclusions based upon both the macro and micro economic effects of globalization and what it will take for a business to achieve and maintain success in the rapidly changing global economy.
c. “Blue Ocean Strategy” authored by INSEAD professors W. Chan Kim and Renee Mauborgne. This book argues the premise (and successfully so in my opinion) that tomorrow’s leading companies will succeed not by battling competitors in overly competitive markets for thin margins (bloody “red oceans”) but by creating “blue oceans” of uncontested market space ripe for growth.
2. Periodicals, Trade Publications and Industry Journals: Again, not being able to address the specific needs of each reader you must make your own choices here as well. However being aware of industry trends, competitive positioning, who the thought leaders are, etc. are all critical to your success. Pick the top couple of publications in your industry, sector, vertical or micro-vertical and pour-over the content looking for opportunities to exploit. Most print publications now also have Internet versions or digital newsletters that can be subscribed to as well. I typically always have a print copy of a periodical in my brief case, one on my night stand, and several in my office. My favorite general business publications are The Economist, Chief Executive, Fast Company, Business 2.0 and Wired.
3. Digital Media: Blogs, Forums, News Groups, News Portals, Clipping Services and other aggregators: Select an appropriate cross section of all of the aforementioned options. What I particularly like about this genre is that it is often “real time” information as opposed to other mediums that have a built in latency factor. Another benefit is that much of the content produced in this medium is not from the typical industry pundits, but rather true “in the trenches” thought leaders that see things coming long before journalists report it in the news or the so-called gurus publish it in their latest book. This medium has been my preferred reading choice for a number of years now because it is extremely productive and time effective. I subscribe to a number of blogs, news groups, forums and clipping services because I’m able to be “pushed” content that I’ve asked for in a medium that I enjoy. If you are not a heavy consumer of online information you are truly missing the boat…
4. Personal Reading: Read whatever you enjoy…personal development, spiritual reading, fiction, etc. However keep in mind that it does little good to feed your brain if you’re not feeding your soul first. I’m not going to preach and I realize that our readers have different religious preferences so you decide what reading material should fall into this category. I’m also not going to tell you how much time you should allocate to this category, but I would suggest you ponder what is truly important in life and make your investments where they will pay the biggest dividends. I will leave you with one of my favorite quotes, Billy Graham said: “If I could go back and change one thing in my life I would read more of the Bible and less about the Bible.”
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