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Actual for You - How To Dominate A Product Category (The Article For Business Meglomaniacs)
How many times have you looked around your small business and said, "There just isn’t enough time in the day to get everything done!" Welcome to the biggest realization you will ever make as a small business owner, my friend: there are only so many hours in the day and there isn’t a darn thing you can do about it.So, instead of beating yourself up at the end of the day over how much you didn’t get done, you should learn to make better use of the time you have. Your time should be spent doing only those things that help build your business and increase revenue, not mundane tasks that could be handled by someone else. It’s called "working on your business instead of working in it."We entrepreneurs often feel like we have to do everything ourselves or things won’t ge
Example One: The Apple i-Pod
If there is a reader in this forum that has not heard of the Apple i-Pod, I can only suggest that you have lived with your head in the sand. Of
How do I find you, how do I find out where you are, and how fast can I talk to you? These questions are ones we all wish a consumer would ask and then pursue aggressively to find our business. The problem is that the consumer is often fleeting in their pursuit if it is not easy, thorough, and cost effective. Think about how you look for a business or vendor when you have a broad choice. If your two choices are to look through a phone book or look something up online, which one will you choose? You choose online, if you're like me, since you can't remember where the hardcover phone books are, if you still have them, and not to mention they're out of date when they're printed. When you do eventually find those phone books, they're not particularly helpful with outdated listings
In this article, I want to take the concept of a product category and explore it one step further. Let's imagine you want to grow to become the biggest of the big - become a new-age business meglomaniac if you dare. Well, I am going to share a couple of examples of companies that have done just that - and I'm going to tell you the rules they followed to do it.
Example One: The Apple i-Pod
If there is a reader in this forum that has not heard of the Apple i-Pod, I can only suggest that you have lived with your head in the sand. Of
Businesspeople routinely hand out business cards to prospective customers, colleagues, and social acquaintances, both as a marketing technique and for an easy way to keep in touch.Possibly because of the popularity of business cards, personal calling cards, which in decades past have gone out of fashion, are also making a comeback. Rather than scribble your name and phone number or email address on a scrap of paper, why not hand new acquaintances your personal calling card?First, you need to decide on a style for your calling card. Designs range from the simply elegant to the boldly colorful; your choice should match your personality and your lifestyle. Second, you need to decide what information to include on your calling card. Traditionally cards include your name,
In this article, I want to take the concept of a product category and explore it one step further. Let's imagine you want to grow to become the biggest of the big - become a new-age business meglomaniac if you dare. Well, I am going to share a couple of examples of companies that have done just that - and I'm going to tell you the rules they followed to do it.
Example One: The Apple i-Pod
If there is a reader in this forum that has not heard of the Apple i-Pod, I can only suggest that you have lived with your head in the sand. Of
There is more attitude around than the 'traditional 'positive / negative attitude. This issue's topic will expose you to the other kind of attitude. You will also learn about the significant role attitude in the making your world go round!As you read through, you will begin to understand what the components of attitude are and how can use these to have an attitude that serves you. That's exactly want you need, right?Okay, let's take an in-depth look at attitude.What is it?It is a way of responding to our environment that is derived mostly from our generalizations about others and the system. We adopt and express a certain attitude in order to preserve ours was from" harm" or to maintain a preferred personal status quo. Attitude is always expressed in re
In this article, I want to take the concept of a product category and explore it one step further. Let's imagine you want to grow to become the biggest of the big - become a new-age business meglomaniac if you dare. Well, I am going to share a couple of examples of companies that have done just that - and I'm going to tell you the rules they followed to do it.
Example One: The Apple i-Pod
If there is a reader in this forum that has not heard of the Apple i-Pod, I can only suggest that you have lived with your head in the sand. Of
I recently did some consulting for a large retail company and sat in with their help desk department, which was probably the worst I have seen in my 10+ years in business. This was an internal help desk, with the end-users being employees from the various retail stores and warehouses. Not surprisingly the perception of their company’s IT support was not flattering to say the least.Some of the problems I noted were:·Poor (often rude) phone answering skills with the majority of calls being answered on speaker-phone, whilst swearing with heavy metal music in the background.·Lack of management·No system(s) or procedures in place to keep track of calls and problems·No central call person (anyone could answer the phone)·And a lack of morale withi
Example One: The Apple i-Pod
If there is a reader in this forum that has not heard of the Apple i-Pod, I can only suggest that you have lived with your head in the sand. Of
Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our best interest to learn what the colors convey in our marketing.The importance of color because of its “hidden language” is well known. I witnessed this firsthand several years ago when I was asked to and agreed to participate in a study being conducted by the Harvard Business School. I was one of a selected number of executives to be interviewed a
Example One: The Apple i-Pod
If there is a reader in this forum that has not heard of the Apple i-Pod, I can only suggest that you have lived with your head in the sand. Of the market of portable MP3 players this product dominates its category with an astonishing estimated 80+% market share. To put this into context, your average market leader struggles to hold 50% of the market.
Apple's i-Pod was not the first portable hard drive based music player. Apple was, though, the first to use a USB/firewire interface that enabled rapid and easy file transfer. While competitive models were black, Apple was white. While competitive models were ugly, the design aesthetics of the i-Pod set it apart.
Of course, let's not forget that what makes it even more extraordinary is that Apple is not in the primary business of making music players (Although this is changing); Apple is primarily a computer hardware and software manufac
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