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Actual for You - Drive-Thru Success Secrets
Losing my job in the last recession of the last century, I discovered first hand the power of creating your own luck. A week later, I decided to locate an interim position while I looked for a "real” one. Accepting a temporary position at minimum wage in an industry I knew little about, I decided the way to enjoy the position was to learn everything I could and contribution all that I could. I poured over manuals in my down time, developed processes to expedite the work, trained new employees, volunteered for additional assignments, and did anyt
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it t
Mama's Pizza Recipe Made $1,000 Per Day!Do you have a passion for making pizza? You can turn that passion into a very profitable side business making over $1,000 per day on a weekend. Or maybe you want to raise funds for your special event or group. Selling pizza can be your answer. This is a very simple business that has helped me get through some tough financial times. First, I want to tell you this is my Mama’s recipe and I am going to give it to you for free.This pan-fried pizza is what Mama made when everyone in my family was hungry and we wanted a fast meal. This is a very tasty pizza tha
When was the last time you went through your drive-thru? What do you see and hear? It’s 11:30 p.m. (or 5:30 p.m.)–do you know what your drive-thru guests are seeing and hearing? Get out of the box, look and listen to customers going through the drive-thru. Here are a few suggestions:
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If we fail to suggest ______, you get it free." It’s amazing how well people perform when someone is watching!
ACCURACY. Although not a drive-thru per se, Sonic gets my order right every time. Why? They read my order to me as it’s handed to me. Don’t just hand out a bag. Describe what the guest is getting. It allows you to catch mistakes right on the spot.
FREQUENCY. Thank the guest and invite them back: "Thanks again! Next time don’t forget to try one of our great new salads!" Wendy’s in my neighborhood has a sticker on the drive-thru that reads, "See you tomorrow!" Do it right and quick and they’ll be back again and again.
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it t
You have probably been through it yourself. You toss, turn, and cannot get to sleep the night before. Your stomach feels as if it is doing somersaults. You feel anxious, worried, and apprehensive. You just know that tomorrow you will face a mean-spirited, hostile interrogation.Congratulations - you have a classic case of "interview nerves".While most people experience interview nerves at some point in their career, they are not a requirement for interviewing. In fact, you can calm those anxious nerves using a few simple techniques.Practice and preparePractice your interviewing skills ahe
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If we fail to suggest ______, you get it free." It’s amazing how well people perform when someone is watching!
ACCURACY. Although not a drive-thru per se, Sonic gets my order right every time. Why? They read my order to me as it’s handed to me. Don’t just hand out a bag. Describe what the guest is getting. It allows you to catch mistakes right on the spot.
FREQUENCY. Thank the guest and invite them back: "Thanks again! Next time don’t forget to try one of our great new salads!" Wendy’s in my neighborhood has a sticker on the drive-thru that reads, "See you tomorrow!" Do it right and quick and they’ll be back again and again.
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it t
Dynamic digital signage has evolved significantly since its inception and it is helpful to understand how this has happened. Basically, digital signage consists of visual content being delivered by a network of displays that is controlled and managed from a central location. Almost every private and public place you visit will be using digital signage in one way or another very soon and many already do. For example, retail stores hotels, restaurants, malls, theme parks, airports, and other similar locations have started using digital signage software to manage their narrowcasting or broadcasting of specific visual con
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If we fail to suggest ______, you get it free." It’s amazing how well people perform when someone is watching!
ACCURACY. Although not a drive-thru per se, Sonic gets my order right every time. Why? They read my order to me as it’s handed to me. Don’t just hand out a bag. Describe what the guest is getting. It allows you to catch mistakes right on the spot.
FREQUENCY. Thank the guest and invite them back: "Thanks again! Next time don’t forget to try one of our great new salads!" Wendy’s in my neighborhood has a sticker on the drive-thru that reads, "See you tomorrow!" Do it right and quick and they’ll be back again and again.
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it t
Career Education Strategy: Your Job Search Is A Business VentureIf you learn only one career education strategy, it should be this one: the employment market follows the same rules for success as the business market.This is a key insight that supports alternative or non-traditional job search strategies. We’re able to cut through the fog of traditional job searches that can take weeks or months.As a result, we’re able to guarantee customers who practice this insight the possibility of a job offer in as little as 14 days. It’s the career education strategy of a lifetime!I recently read an a
ACCURACY. Although not a drive-thru per se, Sonic gets my order right every time. Why? They read my order to me as it’s handed to me. Don’t just hand out a bag. Describe what the guest is getting. It allows you to catch mistakes right on the spot.
FREQUENCY. Thank the guest and invite them back: "Thanks again! Next time don’t forget to try one of our great new salads!" Wendy’s in my neighborhood has a sticker on the drive-thru that reads, "See you tomorrow!" Do it right and quick and they’ll be back again and again.
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it t
The success of any product is greatly determined by the advertising campaign. Moreover, advertising is a crucial weapon to influence customer psychology. Advertising campaigns involve the use of many medias, posters being one of the most important. Posters located in strategic locations can do wonders to draw the prospective customer?s attention.Previously, poster printing had its limitations and often the designer?s efforts did not get proper justice due to the inferior quality prints. However, things have changed with the developments in screen-printing techniques and have become even better with the advent of
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it to save time and build sales: "Would you like any ketchup, dipping sauces, or an ice cream for dessert?"
SELLING STRATEGY. Drop the "Would you like to up-size?" Change it to, "We feature two sizes of value meal. Which would you prefer?" A 10-cent increase in check average is huge, and it’s as easy as turning a sandwich into a value meal every 20th customer.
MENU CLARITY. Why limit yourself to a set number of value meals (and clutter the menu)? At Subway, it’s a set price to make any sandwich a value meal. For $2 extra get it with medium fries and a medium soda, or for $2.50 extra get it with large fries and a large soda. Offer it with a side salad and diet soda for a set price for health-conscious customers.
PERK THE PARKED CUSTOMER. Curt Archambault of Jack in the Box says always perk a guest if their food isn’t ready when they reach the window. The McDonald’s next to the Orange County Convention Center in Orlando made my day in late September. My food wasn’t ready when I got to the window, so I was parked. Soon they delivered my food and let me know they added two additional chicken strips for the inconvenience. The negative became a "Wow." Curt, you were right–it makes a difference!
INCENTIVES. Have contests for time, accuracy, or product quality. Talking about drive-thru times is important, but rewarding those who do it right makes an impact.
My high school let us out of final exams if we had a C average or better and no more than one absence the second semester of the year. Think there was an attendance problem in school? No way. By focusing on the positive and providing an incentive to perform, they got what they wanted (students in class) and we got what we wanted (no finals). Put as much energy and effort into rewarding those who deliver outstanding speed and hospitality as you do punishing those who don’t. Incentives and contests ensure it can happen!
It all boils down to speed, hospitality, accuracy and quality. Nail these four things and you’ll be a success.
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