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Actual for You - To Be or Not To Be...That Really is the Question!
Use the Selling Secrets of Top Military Recruiters ead us to measure what we say and how we say it. It may behoove the boss to recognize the fact that empty promises could lead to demotivated employees. The co-worker may be better off relating that their colleague acted like a jerk in a particular situation (which might not make him or her an absolute jerk all the time) and the sales person would be better off, for their own sake as well as the company’s, to wait for the signed contract and the check! If they need to report to their manager on their sales progress with the client/prospect it may serve them better to say, “Things seem to be going well”. Even though so many salespeople tend to be optimistic by nature and would just love to count that “sale” in the closed column.Let me begin by stating that this article is not a discussion about the military or the pros and cons of war. It is about learning some of the most powerful persuasion strategies in use today. And the truth is, military recruiters are some of the best salespeople in the world. They have to be. When you enlist, you agree to a four-year commitment. During this time, you give up your freedom. You must do what you are told no matter how much you might not like it or the people who or telling you to do it. This is ironic because the majority of those who enlist are young men, who sign up at a time in life when many of them tend to be the most rebellious.WHA Getting away from th Uber Company – The Bill Gates' Executive Dream Team Reality Show Business, what a marvelous thing! It has helped to create a nice lifestyle for many of us. Business can build fortunes and produce great joy, it can also cause monetary problems and produce anxiety as well as sadness and of course it can lead us into every emotion in between.Following the success of Donald Trump's The Apprentice, a sixteen week job interview reality show where Trump hires someone to manage one of his companies, I came to think that business reality shows can be truly successful. What if we were to create the ultimate business reality show? What would that look like? What I would like to see is the greatest business minds of our time come together on television to create a brand new Uber Company ("Uber" is derived from the German language and has come to be a synonym for "super"), a company that, with the guidance of some great business executives, an executive dream team, becomes a "super" company – a company that is su Why does this invention called business or commerce or whatever moniker you may want to call it so often cause us to be driven into such turmoil? Certainly money seems to have a lot to do with it. And power, control, expression, inventiveness, goals, vision, trappings, recognition, a desire to help others, and a bunch of other intangibles that also appear to fall into the equation. Depending on your point of view each one of the items I’ve listed has either a positive or negative connotation, or both. So why does it seem that we spend such an inordinate amount of our time in business trying to figure out how to communicate with other people in order to accomplish what we want? Maybe it has to do with the way we’ve been conditioned to interact and communicate in the first place. Perhaps it’s me but I’ve found that many folks have a tendency to need to be in charge. Now, I don’t think that that’s necessarily a bad thing, but what I do sometimes have trouble with originates from the fact that too often the person in charge (and that goes for all levels of management, supervision and so on) tends to direct with statements that are either black or white. If fact we have a tendency to do this throughout our non-business life as well. Why? Because it may seem easier and creates less of a need to think. When we say something is or something isn’t it becomes absolute. This can lead to a lack of discussion and other opinions, stifle new ideas and suppress the growth and broadening of the corporate culture (and in our home lives as well). Have you ever insisted upon something, holding your ground firmly, only to find out that you were, heaven forbid, wrong! You were probably IS-ING. This can be attributed to our love of the verb to be and its other forms, such as, is, am, are, been, was, etc. Of cause there are times when the use of to be is appropriate. If someone asks you the time and the clock says 8:00, well then (assuming that you don’t have a malfunctioning time piece) it is 8:00. In business however, we should be more open when issuing dictates. It can help in alleviating the, “Who does he/she think he/she is?” syndrome. Sure we’re not going to do away with our love for to be totally, we’ve spent our entire lives having an affair with it. However using it in communication obsessively can lead to a demoralized staff, withered creativity and sometimes a lack of credibility. The boss who keeps saying that, this or that is going to happen, or the person who relays that a co-worker is a jerk, or the salesperson that says the sale is a done deal may wind up regretting their words in the future. Understanding that those we work with can be affected by our communication should lead us to measure what we say and how we say it. It may behoove the boss to recognize the fact that empty promises could lead to demotivated employees. The co-worker may be better off relating that their colleague acted like a jerk in a particular situation (which might not make him or her an absolute jerk all the time) and the sales person would be better off, for their own sake as well as the company’s, to wait for the signed contract and the check! If they need to report to their manager on their sales progress with the client/prospect it may serve them better to say, “Things seem to be going well”. Even though so many salespeople tend to be optimistic by nature and would just love to count that “sale” in the closed column. Getting away from th History of Vending Machines r negative connotation, or both.It’s likely that you’ve probably never taken the time to sit back and consider vending machines. In fact, you have probably never taken the chance to contemplate the history of vending machines. After all who would? I know I didn’t, until I wrote this article and found the history to be surprisingly……well, fascinating. The next time you stop at a vending machine and purchase your favorite sweet, cold soda or that big caramel candy bar you’ll remember that even a vending machine is full of history.What is Vending?Vending is automatic retailing. Basically a vending machine allows someone to sell their products when he or she is not present to So why does it seem that we spend such an inordinate amount of our time in business trying to figure out how to communicate with other people in order to accomplish what we want? Maybe it has to do with the way we’ve been conditioned to interact and communicate in the first place. Perhaps it’s me but I’ve found that many folks have a tendency to need to be in charge. Now, I don’t think that that’s necessarily a bad thing, but what I do sometimes have trouble with originates from the fact that too often the person in charge (and that goes for all levels of management, supervision and so on) tends to direct with statements that are either black or white. If fact we have a tendency to do this throughout our non-business life as well. Why? Because it may seem easier and creates less of a need to think. When we say something is or something isn’t it becomes absolute. This can lead to a lack of discussion and other opinions, stifle new ideas and suppress the growth and broadening of the corporate culture (and in our home lives as well). Have you ever insisted upon something, holding your ground firmly, only to find out that you were, heaven forbid, wrong! You were probably IS-ING. This can be attributed to our love of the verb to be and its other forms, such as, is, am, are, been, was, etc. Of cause there are times when the use of to be is appropriate. If someone asks you the time and the clock says 8:00, well then (assuming that you don’t have a malfunctioning time piece) it is 8:00. In business however, we should be more open when issuing dictates. It can help in alleviating the, “Who does he/she think he/she is?” syndrome. Sure we’re not going to do away with our love for to be totally, we’ve spent our entire lives having an affair with it. However using it in communication obsessively can lead to a demoralized staff, withered creativity and sometimes a lack of credibility. The boss who keeps saying that, this or that is going to happen, or the person who relays that a co-worker is a jerk, or the salesperson that says the sale is a done deal may wind up regretting their words in the future. Understanding that those we work with can be affected by our communication should lead us to measure what we say and how we say it. It may behoove the boss to recognize the fact that empty promises could lead to demotivated employees. The co-worker may be better off relating that their colleague acted like a jerk in a particular situation (which might not make him or her an absolute jerk all the time) and the sales person would be better off, for their own sake as well as the company’s, to wait for the signed contract and the check! If they need to report to their manager on their sales progress with the client/prospect it may serve them better to say, “Things seem to be going well”. Even though so many salespeople tend to be optimistic by nature and would just love to count that “sale” in the closed column. Getting away from th Brand: Recognizing Brand Specific Niche Marketing r non-business life as well.Niche Marketing reveals specific products to an identifiable group of people. However, the value comes when a niche recognizes your specific brand. When your Brand is recognized by a specific niche, you don’t have to waste money promoting to that market. They pre-market your product with searches to find “it”.Once they begin searching for your product, the marketing phase is over - NOT.That’s simply when you begin to target your niche with up sales promoting additional products. Importing product lines for a specific niche can include broadening your selection or simply widening the purchasing range.Recently, I visited a site targeting paralegal Why? Because it may seem easier and creates less of a need to think. When we say something is or something isn’t it becomes absolute. This can lead to a lack of discussion and other opinions, stifle new ideas and suppress the growth and broadening of the corporate culture (and in our home lives as well). Have you ever insisted upon something, holding your ground firmly, only to find out that you were, heaven forbid, wrong! You were probably IS-ING. This can be attributed to our love of the verb to be and its other forms, such as, is, am, are, been, was, etc. Of cause there are times when the use of to be is appropriate. If someone asks you the time and the clock says 8:00, well then (assuming that you don’t have a malfunctioning time piece) it is 8:00. In business however, we should be more open when issuing dictates. It can help in alleviating the, “Who does he/she think he/she is?” syndrome. Sure we’re not going to do away with our love for to be totally, we’ve spent our entire lives having an affair with it. However using it in communication obsessively can lead to a demoralized staff, withered creativity and sometimes a lack of credibility. The boss who keeps saying that, this or that is going to happen, or the person who relays that a co-worker is a jerk, or the salesperson that says the sale is a done deal may wind up regretting their words in the future. Understanding that those we work with can be affected by our communication should lead us to measure what we say and how we say it. It may behoove the boss to recognize the fact that empty promises could lead to demotivated employees. The co-worker may be better off relating that their colleague acted like a jerk in a particular situation (which might not make him or her an absolute jerk all the time) and the sales person would be better off, for their own sake as well as the company’s, to wait for the signed contract and the check! If they need to report to their manager on their sales progress with the client/prospect it may serve them better to say, “Things seem to be going well”. Even though so many salespeople tend to be optimistic by nature and would just love to count that “sale” in the closed column. Getting away from th Cold Calling Openers That'll Make Prospects Practically Sit Up And Beg To Do Business With You a malfunctioning time piece) it is 8:00.Imagine your blood racing as the previously closed doors of the executive suites magically open … because you know the secret words.The words that establish trust, build your credibility as the authority, and compel the decision maker to meet with you and only you.The words that get you face-to-face, high-level meetings, trim weeks off of the sales cycle and add tens of thousands of dollars to the size of the contract. Words that repeatedly level the playing field and position you as equal to your executive-level prospects.Words That Keep Gatekeepers From Asking Annoying QuestionsLike, "Who are you?" "Don't you know, he doesn't handle th In business however, we should be more open when issuing dictates. It can help in alleviating the, “Who does he/she think he/she is?” syndrome. Sure we’re not going to do away with our love for to be totally, we’ve spent our entire lives having an affair with it. However using it in communication obsessively can lead to a demoralized staff, withered creativity and sometimes a lack of credibility. The boss who keeps saying that, this or that is going to happen, or the person who relays that a co-worker is a jerk, or the salesperson that says the sale is a done deal may wind up regretting their words in the future. Understanding that those we work with can be affected by our communication should lead us to measure what we say and how we say it. It may behoove the boss to recognize the fact that empty promises could lead to demotivated employees. The co-worker may be better off relating that their colleague acted like a jerk in a particular situation (which might not make him or her an absolute jerk all the time) and the sales person would be better off, for their own sake as well as the company’s, to wait for the signed contract and the check! If they need to report to their manager on their sales progress with the client/prospect it may serve them better to say, “Things seem to be going well”. Even though so many salespeople tend to be optimistic by nature and would just love to count that “sale” in the closed column. Getting away from th Careers in Franchising ead us to measure what we say and how we say it. It may behoove the boss to recognize the fact that empty promises could lead to demotivated employees. The co-worker may be better off relating that their colleague acted like a jerk in a particular situation (which might not make him or her an absolute jerk all the time) and the sales person would be better off, for their own sake as well as the company’s, to wait for the signed contract and the check! If they need to report to their manager on their sales progress with the client/prospect it may serve them better to say, “Things seem to be going well”. Even though so many salespeople tend to be optimistic by nature and would just love to count that “sale” in the closed column.Have you ever considered a career in franchising? You might want to, as they need all the high-energy bright people they can get. You see in franchising it takes a lot of people power to make it all work right. It is a challenging and rewarding career indeed. But first you need to catch up on exactly what franchising is, because many people really do not understand the animal, as it is not like regular businesses. Oh sure, it still involves many aspects, but there is so much more to it.So, let me recommend some resources for you. If you want the most simplistic book on franchising, I would recommend to you, Dave Thomas (Wendys Founder) and Michael Sied (consu Getting away from the overuse of to be can take you into new territory. It forces you to think, really think about what you want to say. It enables you to forgo generalizations and gives you the ability to create more substantive images and understanding. Businesses today live, to a large part, on how well the channels of communication function. We may have become overly sensitive to how we interact. Which might be part of a maturing process. However, we have seen that dictates don’t seem to work like they used to and that people react more positively when they are treated with respect and consideration. And when communication is clear of generalizations, and free of direct yet non-descriptive inferences new efficiencies can be formed. It all boils down to looking at what you write, in memos, in e-mails and other company communiqu?s and listening to what you say and how you say it. Are you just spewing to show your muscle, saying things the easy way, and making statements that may be interpreted as absolutes when they’re not? Well then, stand back and think about what you mean, break it down, spell it out. It may change you as a person. In fact it may change the way you interact forever. Once you start to realize that you may need to clarify what you mean, you may start thinking in a new manner. This could lead to a more effective and efficient you, your team and your presentations. Now, don’t get neurotic about to be, (and all its forms), just use it sparingly. And remember when faced with To Be or Not To Be go with the Not To Be as much as possible.
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