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  • Actual for You - Information as a Competitive Advantage - Part 1

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    continuously growing volume of information which is available or accessible by the modern business, leads to an increasing need for e
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    Introduction In the information age, the optimal management and use of business information, is a primary business competitiveness, if not survival, factor.Information management is an activity which is led by the business goals and is shaped according to the maturity and culture of each Organisation vis-a-vis information management infrastructures. It aims to identify better ways to support business processes, like info-driven direct marketing (shift from product-driven to customer-driven activities). The continuously growing volume of information which is available or accessible by the modern business, leads to an increasing need for e
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    competitiveness, if not survival, factor.Information management is an activity which is led by the business goals and is shaped according to the maturity and culture of each Organisation vis-a-vis information management infrastructures. It aims to identify better ways to support business processes, like info-driven direct marketing (shift from product-driven to customer-driven activities). The continuously growing volume of information which is available or accessible by the modern business, leads to an increasing need for e
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    ding to the maturity and culture of each Organisation vis-a-vis information management infrastructures. It aims to identify better ways to support business processes, like info-driven direct marketing (shift from product-driven to customer-driven activities). The continuously growing volume of information which is available or accessible by the modern business, leads to an increasing need for e
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    ys to support business processes, like info-driven direct marketing (shift from product-driven to customer-driven activities). The continuously growing volume of information which is available or accessible by the modern business, leads to an increasing need for e
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    continuously growing volume of information which is available or accessible by the modern business, leads to an increasing need for effective information management. Information becomes a competitive advantage, only if it can be used to support actionable decisions. Business value derived from information How business information is used, is a differentiation factor between Organisations. The ability to efficiently use information, is a factor which contributes to the development of competitive advantage. According to popular analysis, information can be used for the development of business value in the following four dimensions:

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