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    Case Study: The Branding of an Actors School of Performing Arts
    The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.Later I considered what V-stages meant and the marketing value of that brand. The gentleman had done an excellent job designing his business cards and the whole thing made perfect sense. Did you know that "Vstages" is an agricultural term? It refers to the various stages of growing wheat in fact.Thus the Various Stages or Vstages can also relate to the growth stages of crops. In education it could be the nurturing stages of young minds! In th
    Outlook for $109.99 or download Mozilla Thunderbird for free. If you just need to be able to check your email, Mozilla Thunderbird is a great choice.

    - CALLING PEOPLE THROUGH THE INTERNET (VOIP)
    Commercial Product: Vonage
    Open Source Alternative: Skype

    Here is a funny story. I was using Vonage for about a year (paying $24.99 per month) when I heard about a new Skype deal ($29.95 for unlimited calling per YEAR) I was interested and wanted to cancel my Vonage account. I called Vonage support (because you can’t cancel your account online) and told them I wanted to cancel my Vonage account, of course they ask you why you want to leave. Not one to lie, I told the nice customer service rep that I was gong to switch to Skype, she asked why - bad idea. I told her about the $29.95 for unlimited calling per YEAR which is a yearly savings of $25

    Digital Signage, Visual Merchandising, Electronic Billboards…? Dictionary Please!
    Yep, you've heard it a million times before... the digital age is well and truly upon us! You need only take a look around to see the world is converting to digital in every way - cameras, tvs, books music - so it is no surprise that signage has jumped on board and taken a step into the digital world.Appearing everywhere before our very eyes, digital signage can be found in a variety of different places; the supermarket, post office, public transport, nightclubs and pubs. With the convergence of digital signage in a number of diverse industries and technologies, the digital signage industry is starting to become closely aligned with other, much larger industries such as point of purchase (POP) displays, or even advertising. Whil
    For years huge software companies have dominated the software marketplace by charging businesses a hefty price for using their software. Thankfully there are software developers out there that offer a free alternative.

    Open source software is usually as good as the commercial versions. Here is a list of commercial products and their open source alternatives (with descriptions) that you can use to run your small business – best of all these open source software titles are FREE!

    - GENERAL OFFICE SOFTWARE (SPREADSHEET, WORD PROCESSING, PRESENTATIONS, ETC…)
    Commercial Product: Microsoft Office
    Open Source Alternative: OpenOffice

    OpenOffice has all the features you need to run you small business. The entire office suite is here, everything that Microsoft Word can do “Writer” can do for FREE. Need to keep track of information and perform sales/expense calculations in a spreadsheet, “Calc” can do it. Giving a presentation to potential customers on a projector? “Impress” can give you all the functionality you need in on-screen presentation software. There are more applications in suite so I recommend you download and install OpenOffice for free and compare the features before you go out and purchase Microsoft Office 2007 for $679.99. OpenOffice can be used on Apple and PCs.

    - ZIPPING FILES
    Commercial Product: WinZip
    Open Source Alternative: 7-zip

    For years I dealt with the “WinZip is NOT free software” message and waited for 150 days to count out before zipping my folders/files, now I don’t have to. If you (like most people) downloaded WinZip and did not buy it – don’t worry you don’t need to. Download 7-zip for free and get all the nice features of WinZip for free. I really like how it adds a new right-click menu entry for zipping files (just like WinZip).

    - MIND MAPPING
    Commercial Product: Mindjet MindManager
    Open Source Alternative: FreeMind

    The people that develop mind mapping software are amazing. The concept of being able to layout my ideas in a structured way, really helped me visualize certain aspects of my business that were complex and sometimes confusing. However when by trial of MindManager ran out, I had a problem – I didn’t want to spend $349 to get my ideas out of my head. Along came FreeMind.

    FreeMind can do everything most people need when it comes to structuring your ideas, and as always - it is free. FreeMind can be used on Apple and PCs.

    - CREATING A PDF
    Commercial Product: Adobe Acrobat/Adobe Distiller
    Open Source Alternative: PDFCreator

    PDFs are a great way to get people to see your documents as you intended. The problem is making them. While the Adobe Acrobat can do this, the $449 price tag makes it very unsttractive. Let me introduce PDFCreator.

    PDFCreator basically adds a printer (that you can give a custom name) to your available printer list. When you are ready to convert any document to a PDF, use File > Print like you normally would, now choose your PDF printer from the list, hit Print (then save) and your done. It works great.

    - CHECKING EMAIL
    Commercial Product: Microsoft Outlook
    Open Source Alternative: Mozilla Thunderbird

    Nothing is as exciting as getting your own email address. Freeing yourself from the “@aol.com” stigma is a great thing. Now you have the problem of “How do I check my new email address if I don’t have AOL?” You have two options, buy Microsoft Outlook for $109.99 or download Mozilla Thunderbird for free. If you just need to be able to check your email, Mozilla Thunderbird is a great choice.

    - CALLING PEOPLE THROUGH THE INTERNET (VOIP)
    Commercial Product: Vonage
    Open Source Alternative: Skype

    Here is a funny story. I was using Vonage for about a year (paying $24.99 per month) when I heard about a new Skype deal ($29.95 for unlimited calling per YEAR) I was interested and wanted to cancel my Vonage account. I called Vonage support (because you can’t cancel your account online) and told them I wanted to cancel my Vonage account, of course they ask you why you want to leave. Not one to lie, I told the nice customer service rep that I was gong to switch to Skype, she asked why - bad idea. I told her about the $29.95 for unlimited calling per YEAR which is a yearly savings of $250

    Cleaning Business Opportunities
    If you are looking for a business venture to get into, then a cleaning business opportunity could be right up your street. In today’s busy world more and more people are turning to hiring house cleaners to take care of their homes. The cleaning business provides several options and opportunities to start and run a successful full or part time business, big or small.People want and need all types of cleaning, from regular full general house cleaners to laundry specialists, carpet and upholstery and janitorial services.The cleaning business is one business which provides a vast array of opportunities to get your foot into the door of the business world.Good general house cleaners are always in demand, with more peopl
    sales/expense calculations in a spreadsheet, “Calc” can do it. Giving a presentation to potential customers on a projector? “Impress” can give you all the functionality you need in on-screen presentation software. There are more applications in suite so I recommend you download and install OpenOffice for free and compare the features before you go out and purchase Microsoft Office 2007 for $679.99. OpenOffice can be used on Apple and PCs.

    - ZIPPING FILES
    Commercial Product: WinZip
    Open Source Alternative: 7-zip

    For years I dealt with the “WinZip is NOT free software” message and waited for 150 days to count out before zipping my folders/files, now I don’t have to. If you (like most people) downloaded WinZip and did not buy it – don’t worry you don’t need to. Download 7-zip for free and get all the nice features of WinZip for free. I really like how it adds a new right-click menu entry for zipping files (just like WinZip).

    - MIND MAPPING
    Commercial Product: Mindjet MindManager
    Open Source Alternative: FreeMind

    The people that develop mind mapping software are amazing. The concept of being able to layout my ideas in a structured way, really helped me visualize certain aspects of my business that were complex and sometimes confusing. However when by trial of MindManager ran out, I had a problem – I didn’t want to spend $349 to get my ideas out of my head. Along came FreeMind.

    FreeMind can do everything most people need when it comes to structuring your ideas, and as always - it is free. FreeMind can be used on Apple and PCs.

    - CREATING A PDF
    Commercial Product: Adobe Acrobat/Adobe Distiller
    Open Source Alternative: PDFCreator

    PDFs are a great way to get people to see your documents as you intended. The problem is making them. While the Adobe Acrobat can do this, the $449 price tag makes it very unsttractive. Let me introduce PDFCreator.

    PDFCreator basically adds a printer (that you can give a custom name) to your available printer list. When you are ready to convert any document to a PDF, use File > Print like you normally would, now choose your PDF printer from the list, hit Print (then save) and your done. It works great.

    - CHECKING EMAIL
    Commercial Product: Microsoft Outlook
    Open Source Alternative: Mozilla Thunderbird

    Nothing is as exciting as getting your own email address. Freeing yourself from the “@aol.com” stigma is a great thing. Now you have the problem of “How do I check my new email address if I don’t have AOL?” You have two options, buy Microsoft Outlook for $109.99 or download Mozilla Thunderbird for free. If you just need to be able to check your email, Mozilla Thunderbird is a great choice.

    - CALLING PEOPLE THROUGH THE INTERNET (VOIP)
    Commercial Product: Vonage
    Open Source Alternative: Skype

    Here is a funny story. I was using Vonage for about a year (paying $24.99 per month) when I heard about a new Skype deal ($29.95 for unlimited calling per YEAR) I was interested and wanted to cancel my Vonage account. I called Vonage support (because you can’t cancel your account online) and told them I wanted to cancel my Vonage account, of course they ask you why you want to leave. Not one to lie, I told the nice customer service rep that I was gong to switch to Skype, she asked why - bad idea. I told her about the $29.95 for unlimited calling per YEAR which is a yearly savings of $25

    Gmail & Me
    Prelude: My initial thought "Jus' b'cos it offers more space it does not have to be good". It was jus' another mail account, the only difference "1GB"! [the marketing team of google has got my attention :-)]. I Started using gmail with some initial reluctance, as the loading time was much similar to yahoo. The user interface :-( was not catchy enough, to get the attention of first time usres.The "speed" was something that caught my attention first. These guys seemed to offer the service over a scalable grid. I did not see anything new there!. Then the labels feature was something hmmm hmm... it kind of aroused my interest. Still I was apprehensive whether it would scale with 10,000 mails.After this, I started to pla
    really like how it adds a new right-click menu entry for zipping files (just like WinZip).

    - MIND MAPPING
    Commercial Product: Mindjet MindManager
    Open Source Alternative: FreeMind

    The people that develop mind mapping software are amazing. The concept of being able to layout my ideas in a structured way, really helped me visualize certain aspects of my business that were complex and sometimes confusing. However when by trial of MindManager ran out, I had a problem – I didn’t want to spend $349 to get my ideas out of my head. Along came FreeMind.

    FreeMind can do everything most people need when it comes to structuring your ideas, and as always - it is free. FreeMind can be used on Apple and PCs.

    - CREATING A PDF
    Commercial Product: Adobe Acrobat/Adobe Distiller
    Open Source Alternative: PDFCreator

    PDFs are a great way to get people to see your documents as you intended. The problem is making them. While the Adobe Acrobat can do this, the $449 price tag makes it very unsttractive. Let me introduce PDFCreator.

    PDFCreator basically adds a printer (that you can give a custom name) to your available printer list. When you are ready to convert any document to a PDF, use File > Print like you normally would, now choose your PDF printer from the list, hit Print (then save) and your done. It works great.

    - CHECKING EMAIL
    Commercial Product: Microsoft Outlook
    Open Source Alternative: Mozilla Thunderbird

    Nothing is as exciting as getting your own email address. Freeing yourself from the “@aol.com” stigma is a great thing. Now you have the problem of “How do I check my new email address if I don’t have AOL?” You have two options, buy Microsoft Outlook for $109.99 or download Mozilla Thunderbird for free. If you just need to be able to check your email, Mozilla Thunderbird is a great choice.

    - CALLING PEOPLE THROUGH THE INTERNET (VOIP)
    Commercial Product: Vonage
    Open Source Alternative: Skype

    Here is a funny story. I was using Vonage for about a year (paying $24.99 per month) when I heard about a new Skype deal ($29.95 for unlimited calling per YEAR) I was interested and wanted to cancel my Vonage account. I called Vonage support (because you can’t cancel your account online) and told them I wanted to cancel my Vonage account, of course they ask you why you want to leave. Not one to lie, I told the nice customer service rep that I was gong to switch to Skype, she asked why - bad idea. I told her about the $29.95 for unlimited calling per YEAR which is a yearly savings of $25

    Portable Label Printers
    It is important to have label printers that are portable and hence can be carried from one place to another so that labeling can be done on the spot. There are many portable printers available today that have a battery inside that is rechargeable and allows the printer to work for hours before a recharge is necessary. These handheld printers are lightweight and compact and can be easily carried. A keyboard is integrated with the printer to allow the user to enter the details to be printed.Labeling machines that can be carried anywhere?from an office to a shop floor?are also available. These are rugged, heavy-duty industrial label printer types that have a wide variety of color label tapes. Another class of printers that are avai
    great way to get people to see your documents as you intended. The problem is making them. While the Adobe Acrobat can do this, the $449 price tag makes it very unsttractive. Let me introduce PDFCreator.

    PDFCreator basically adds a printer (that you can give a custom name) to your available printer list. When you are ready to convert any document to a PDF, use File > Print like you normally would, now choose your PDF printer from the list, hit Print (then save) and your done. It works great.

    - CHECKING EMAIL
    Commercial Product: Microsoft Outlook
    Open Source Alternative: Mozilla Thunderbird

    Nothing is as exciting as getting your own email address. Freeing yourself from the “@aol.com” stigma is a great thing. Now you have the problem of “How do I check my new email address if I don’t have AOL?” You have two options, buy Microsoft Outlook for $109.99 or download Mozilla Thunderbird for free. If you just need to be able to check your email, Mozilla Thunderbird is a great choice.

    - CALLING PEOPLE THROUGH THE INTERNET (VOIP)
    Commercial Product: Vonage
    Open Source Alternative: Skype

    Here is a funny story. I was using Vonage for about a year (paying $24.99 per month) when I heard about a new Skype deal ($29.95 for unlimited calling per YEAR) I was interested and wanted to cancel my Vonage account. I called Vonage support (because you can’t cancel your account online) and told them I wanted to cancel my Vonage account, of course they ask you why you want to leave. Not one to lie, I told the nice customer service rep that I was gong to switch to Skype, she asked why - bad idea. I told her about the $29.95 for unlimited calling per YEAR which is a yearly savings of $25

    The Corporate Dinner - A Window Into Corporate Culture
    Over the years, I guess I've attended thousands of corporate get togethers over dinner. I have, either as an out-of-towner, or hosting out-of-towners attending a conference or workshop, observed the behaviour of individuals and teams at dinner and how they reflect the corporate culture.There are five corporate cultures which I have identified with behaviours at dinner.The Alpha Male DinnerThe alpha male dinner environment is, of course, no longer exclusively male, although the behaviour is still easily identified as masculine. This is the dinner where at least some of the boys try to outdo each other. Whether it is their knowledge of wine or the selection of the most expensive menu items and restau
    Outlook for $109.99 or download Mozilla Thunderbird for free. If you just need to be able to check your email, Mozilla Thunderbird is a great choice.

    - CALLING PEOPLE THROUGH THE INTERNET (VOIP)
    Commercial Product: Vonage
    Open Source Alternative: Skype

    Here is a funny story. I was using Vonage for about a year (paying $24.99 per month) when I heard about a new Skype deal ($29.95 for unlimited calling per YEAR) I was interested and wanted to cancel my Vonage account. I called Vonage support (because you can’t cancel your account online) and told them I wanted to cancel my Vonage account, of course they ask you why you want to leave. Not one to lie, I told the nice customer service rep that I was gong to switch to Skype, she asked why - bad idea. I told her about the $29.95 for unlimited calling per YEAR which is a yearly savings of $250 for my business, she said “However sir, are you aware that you have to talk through your computer’s microphone?” I said “No, that isn’t true, there are regular cordless phones that are compatible with Skype, so I can be anywhere in my office”. She was silent for a second. The she said “Did you know that with Vonage you can take your number with you to different locations, like if you move offices or between the office and home?” I replied “Yes, Skype can do that easier than Vonage”. She finally canceled my account.

    You kind of get the idea of Skype VS. Vonage from my story, but here is something really cool – Belkin (and a few other manufacturers) have created Skype handsets that DO NOT need to be connected to a computer to use Skype. These devices connect through any open wireless network and make calls through Skype. This means that if you had one of these devices and the unlimited Skype account, you would have an unlimited use cell phone! Vonage can’t do that! Skype can be used on Apple and PCs.

    As you can see from above, you can have some really great business software without having to pay the high price for commercial software. Don’t get me wrong, I think Microsoft and other big companies make great software titles, but if I can get a very similar version for FREE and save my business money (which means more money in MY pocket) - sorry Microsoft I am going with the open source versions.

    If you need help finding and downloading any of the above open source titles, just contact me and I’ll help you out. Enjoy!

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