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  • Actual for You - Lessons Learned from Both Sides of the Digital Divide

    How to Write Results-Oriented Web Pages, Sales Letters, Ads, and Flyers
    First, the bad news: There are dozens of ways you can go wrong in writing and designing (what you hope will be) an effective sales letter, web sales page, promotional flyer or ad.Now the good news: The learning curve for getting it right is relatively shor
    rrying about what your Web site looks like, start worrying about what it does.

    8. Focus less on what it costs and more on how it pays.

    9. You cannot automate outstanding customer service – it requires the personal touc

    The New Paradigm for Entrepreneurial Success
    Entrepreneurship is a great magnet to deliver new ideas, unique approaches and innovative technologies. When conducted in a proper way, turning people into entrepreneurs improves a country’s economic situation and aids sustainable progress. However, transition to
    I have learned some important lessons from my experience on both sides of the digital divide – as a peddler of technology services and as a client of technology providers. In the new world of the Web and E-commerce opportunities these lessons are even more important to keep in mind:

    1. The first wave of Internet investment was driven by fear and greed.

    2. Current e-business plans require more than a bright idea and a high "burn rate".

    3. Success requires a strategy and a plan before jumping into action.

    4. People and supporting processes are always more important than the technology.

    5. Cool technology is a distraction, focus on the business objectives - sales increases, cost reductions, service improvements, enhanced corporate image.

    6. The secret of success on the Web is to turn the W W W upside down: Think M M M - Management, Marketing, Monitoring.

    7. Stop worrying about what your Web site looks like, start worrying about what it does.

    8. Focus less on what it costs and more on how it pays.

    9. You cannot automate outstanding customer service – it requires the personal touch

    Corporate Gift Baskets
    The concept of presenting gift baskets is certainly a novel way of expressing one’s appreciation and responsiveness to near and dear ones. The idea of presenting corporate gift baskets is no different, and also serves a business purpose. It gives immense scope fo
    these lessons are even more important to keep in mind:

    1. The first wave of Internet investment was driven by fear and greed.

    2. Current e-business plans require more than a bright idea and a high "burn rate".

    3. Success requires a strategy and a plan before jumping into action.

    4. People and supporting processes are always more important than the technology.

    5. Cool technology is a distraction, focus on the business objectives - sales increases, cost reductions, service improvements, enhanced corporate image.

    6. The secret of success on the Web is to turn the W W W upside down: Think M M M - Management, Marketing, Monitoring.

    7. Stop worrying about what your Web site looks like, start worrying about what it does.

    8. Focus less on what it costs and more on how it pays.

    9. You cannot automate outstanding customer service – it requires the personal touc

    Recognizing The Talents in Our Own Midst
    According to experts in the field of hiring and training development, there is a great potential within our own companies for talented individuals.Why are we not recognizing those already in our midst? An explanation is: when people are working at lower l
    . Success requires a strategy and a plan before jumping into action.

    4. People and supporting processes are always more important than the technology.

    5. Cool technology is a distraction, focus on the business objectives - sales increases, cost reductions, service improvements, enhanced corporate image.

    6. The secret of success on the Web is to turn the W W W upside down: Think M M M - Management, Marketing, Monitoring.

    7. Stop worrying about what your Web site looks like, start worrying about what it does.

    8. Focus less on what it costs and more on how it pays.

    9. You cannot automate outstanding customer service – it requires the personal touc

    Entrepreneurs – The Disadvantages Of Working For Yourself
    Being an entrepreneur has plenty of disadvantages. Here's why becoming an entrepreneur and working for yourself is bad: You know how you sometimes go to work but really don't work? You pretend to work but you're really playing solitaire. You can't do t
    s - sales increases, cost reductions, service improvements, enhanced corporate image.

    6. The secret of success on the Web is to turn the W W W upside down: Think M M M - Management, Marketing, Monitoring.

    7. Stop worrying about what your Web site looks like, start worrying about what it does.

    8. Focus less on what it costs and more on how it pays.

    9. You cannot automate outstanding customer service – it requires the personal touc

    Lean Manufacturing Successes
    Several success stories have emanated from the lean manufacturing initiatives. Although some organizations were not able to sustain the success after a few years, many others kept building on the initial success through continual improvements in processes. Discus
    rrying about what your Web site looks like, start worrying about what it does.

    8. Focus less on what it costs and more on how it pays.

    9. You cannot automate outstanding customer service – it requires the personal touch of real people.

    10. No matter how good the product is, it never sells itself.

    11. E-mail marketing works if it’s welcome to the reader; don’t be a SPAMMER.

    12. Viral marketing works even better. "Try it, tell a friend, win a prize."

    13. Guerrilla marketing works better than gorilla marketing. (Getting attention on the front page will beat a full-page ad every time.)

    14. When cash is short and you can't find OPM (Other People's Money), try contra deals. (Exchange products and services for future consideration, without exchanging cash.)

    15. It's easier to get outside financing if you don’t need anything else.

    16. Beware of unwilling and unwelcome partners. Look for intelligent and sympathetic capital. Be patient in the search for investors. Expect many "No's" before getting to a "Yes".

    17. Remember the risks are real, but the opportunities are huge. (i.e. W

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