he shops and buy more stuff. This is fuelled by sophisticated marketing techniques aimed at children who watch more television and are generally more subjected to advertising targeted specifically at the huge chilWhen it comes to buying gifts for the extended family, we now have Mothers and Fathers Day, Grandparents Day, wedding anniversaries, housewarmings, engagements, 18th as well as 21st birthdays, hen's nights, baby showers. Let's face it, not a month goes by and we are not planning a gift for someone.

There are many reasons for this increased activity in gift giving. Part of it is that our society is increasingly affluent. We are also increasingly inclined to consumerism. I remember when I was a child an occasional treat would be to go to the local caf? and have an ice cream on a lazy Sunday afternoon, or a picnic in the bush. More usually though, the extended family and close friends gathered at one or other of our houses to spend the day together, socializing and playing.

Today, many children consider Sunday as the day to go to the shops and buy more stuff. This is fuelled by sophisticated marketing techniques aimed at children who watch more television and are generally more subjected to advertising targeted specifically at the huge child

howers. Let's face it, not a month goes by and we are not planning a gift for someone.

There are many reasons for this increased activity in gift giving. Part of it is that our society is increasingly affluent. We are also increasingly inclined to consumerism. I remember when I was a child an occasional treat would be to go to the local caf? and have an ice cream on a lazy Sunday afternoon, or a picnic in the bush. More usually though, the extended family and close friends gathered at one or other of our houses to spend the day together, socializing and playing.

Today, many children consider Sunday as the day to go to the shops and buy more stuff. This is fuelled by sophisticated marketing techniques aimed at children who watch more television and are generally more subjected to advertising targeted specifically at the huge chil

nt. We are also increasingly inclined to consumerism. I remember when I was a child an occasional treat would be to go to the local caf? and have an ice cream on a lazy Sunday afternoon, or a picnic in the bush. More usually though, the extended family and close friends gathered at one or other of our houses to spend the day together, socializing and playing.

Today, many children consider Sunday as the day to go to the shops and buy more stuff. This is fuelled by sophisticated marketing techniques aimed at children who watch more television and are generally more subjected to advertising targeted specifically at the huge chil

ore usually though, the extended family and close friends gathered at one or other of our houses to spend the day together, socializing and playing.

Today, many children consider Sunday as the day to go to the shops and buy more stuff. This is fuelled by sophisticated marketing techniques aimed at children who watch more television and are generally more subjected to advertising targeted specifically at the huge chil

he shops and buy more stuff. This is fuelled by sophisticated marketing techniques aimed at children who watch more television and are generally more subjected to advertising targeted specifically at the huge children's market. Sunday trading may make life easier for families where both parents work but it also makes life more relentless. We go to work five days a week to pay for our increasing consumerism and we spend our rest day(s) shopping and acquiring.

Perhaps we could ask ourselves a few questions when considering what gifts to give our children this Christmas. Who gave you the best gift you ever received? What was it? What gift is most likely to make you smile? What could you give your children that they will remember receiving in years to come?