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Actual for You - Your Fundraising Letter P.S.: 10 Ways to Write Powerful Postscripts
With the recent improvements in medical science, and the startlingly sharp rise in the elderly population of most developed countries, it comes as no surprise that the demand for skilled health professionals has soared dramatically. Most notable among these are the increasing demands for both nurses and nursing assistants.Nursing assistants, in particular, are much sought after due to the great increase in their
7. INVITE YOUR DONOR TO TAKE ACTION
“If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”
8. STRESS THE URGENCY OF YOUR APPEAL
“Tens of thousands of Angolans are at risk right now
Many companies face the same questions regarding how to positively market their business within a reasonable budget. Costs of marketing continue to increase and, as they do decisions are being made on what are the most effective methods of advertising and where you will get the best “bang for your buck.” One tool that many companies miss is the use of public relations avenues that cost little to nothing to promote their
Since the P.S. is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate donors to send you a gift or take your desired action.
A donor reading a P.S. is a donor looking for information. And that’s your opportunity. So don’t treat your postscript as an afterthought. Here are some ideas to get you started on finishing your letter.
1. SHOW WHAT A DONATION “BUYS”
“Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”
2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)
“I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic panda deaths and help save these harmless and wonderful animals. I am waiting to hear from you.”
3. MENTION YOUR FRONT-END PREMIUM
“By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”
4. MENTION YOUR DEADLINE
“We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”
5. SUGGEST A LARGER GIFT
“Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”
6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE
“I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”
7. INVITE YOUR DONOR TO TAKE ACTION
“If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”
8. STRESS THE URGENCY OF YOUR APPEAL
“Tens of thousands of Angolans are at risk right now
Before sticking your head into one of the many consignment thrift shops around, there are some words and phrases that can be good to have defined. Many times people are confused by terms such as consignment, thrift and resale. What is the difference. Lets take a look at that.One could argue that all shops that sell more or less used consumer goods are resale shops, but it is possible to clarify the distinctions h
1. SHOW WHAT A DONATION “BUYS”
“Remember, your gift of just $25.18 will provide a hot supper every day for a week. Please give today.”
2. MAKE YOUR DONOR MAD (AT THE PROBLEM YOU SOLVE)
“I’ve included a rather sad photo of a giant panda—a mother who’d been nursing her new baby—who was killed by poachers. Take a look. Then give some gift, of any amount, to stop tragic panda deaths and help save these harmless and wonderful animals. I am waiting to hear from you.”
3. MENTION YOUR FRONT-END PREMIUM
“By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”
4. MENTION YOUR DEADLINE
“We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”
5. SUGGEST A LARGER GIFT
“Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”
6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE
“I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”
7. INVITE YOUR DONOR TO TAKE ACTION
“If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”
8. STRESS THE URGENCY OF YOUR APPEAL
“Tens of thousands of Angolans are at risk right now
Coping with change is now an everyday occurrence. What’s more the pace of change is accelerating and the need for us all to adjust is greater than ever. Yet, this is a time of opportunity.Career change – Ignore it at your peril or seize the opportunityAll around us we constantly see the changes which are affecting us. Economically power is shifting and the consequences are massive. China and India are emer
3. MENTION YOUR FRONT-END PREMIUM
“By the way, the enclosed 2006 calendar is a gift of thanks for your support this year, and your continued support next year.”
4. MENTION YOUR DEADLINE
“We must have your responses to the enclosed National Survey in our hands within 10 days. Please complete and return it to us in the enclosed postpaid envelope provided. If you’d like to join the Rails to Trails Conservancy, simply mark the appropriate box on the Survey form and mail it with your check in the enclosed envelope.”
5. SUGGEST A LARGER GIFT
“Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”
6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE
“I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”
7. INVITE YOUR DONOR TO TAKE ACTION
“If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”
8. STRESS THE URGENCY OF YOUR APPEAL
“Tens of thousands of Angolans are at risk right now
If you have ever went jobhunting, which of course most of us have, chances are your search began on the World Wide Web. Unless of course you predate the Internet. Truth be told, there are scores of career websites filled with hundreds of thousands of jobs. There are absolutely tons of jobs available in every industry imaginable. You just need to know where to look, and what to look for. But if I were to pick one indus
5. SUGGEST A LARGER GIFT
“Your last gift was $250. If you could match it again (or even increase it a little), I’d be mighty grateful to you.”
6. DRAW ATTENTION TO AN IMPORTANT ENCLOSURE
“I’ve included with this letter an article about our response to the recent gang violence. Your support right now is critical to our work in this campaign. Many thanks.”
7. INVITE YOUR DONOR TO TAKE ACTION
“If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”
8. STRESS THE URGENCY OF YOUR APPEAL
“Tens of thousands of Angolans are at risk right now
Marketing ROIRunning a small business and especially one that is at the start up phase requires being very diligent in making sure that all expenditures and costs are made with an eye towards the value of spending money on that initiative. As an entrepreneur, you will make many decisions that force you to choose between two options or more and demand that you make the decision based on what is"b
7. INVITE YOUR DONOR TO TAKE ACTION
“If a loved one or friend of yours is addicted to drugs or alcohol, please call 123 456-7891. Because of your financial support, we’re here to offer advice, help and professional direction to those in need.”
8. STRESS THE URGENCY OF YOUR APPEAL
“Tens of thousands of Angolans are at risk right now of starving to death. We are already in the country helping, but we can only do more if we receive more funds. Please help the people of Angola. Send us a gift right now.”
9. SHOW WHAT HAPPENS IF THE DONOR FAILS TO ACT
“I need to send this shipment of clothing to Liberia within 10 days or we will miss this opportunity. I am counting on you, Alan, to help us right now with a gift of $50 or more.”
10. ASK A QUESTION
“Do you know that our scholarships are supported entirely by charitable donations? The Foundation does not receive any funding from government, Sharelife or Catholic Charities of the Archdiocese of Toronto. Please give generously to our Hope for Children Foundation Scholarship Fund today.”
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