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    ew twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle -

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    Have you been chosen to promote the nonprofit fundraising events for your organization? Here's a plan of attack that should help you ensure success:

    To begin with, start early! Start just as soon as you know the fund raising event is going to happen.

    Your first challenge is to find a newsworthy angle for the event and write a compelling press release.

    Can you find a local celebrity who will agree to make an appearance?

    Can you involve some of the town's political leaders?

    How about the managers of every bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle -

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    h, start early! Start just as soon as you know the fund raising event is going to happen.

    Your first challenge is to find a newsworthy angle for the event and write a compelling press release.

    Can you find a local celebrity who will agree to make an appearance?

    Can you involve some of the town's political leaders?

    How about the managers of every bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle -

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    rite a compelling press release.

    Can you find a local celebrity who will agree to make an appearance?

    Can you involve some of the town's political leaders?

    How about the managers of every bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle -

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    >

    How about the managers of every bank in town?

    Are the funds raised going to a specific project that will interest the community?

    Have you come up with a new twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle -

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    ew twist on an old fund-raising idea that will capture the imagination?

    Can you create a "circus atmosphere" for this event?

    Once you've settled on an angle - or two - start working on ideas for a headline. Remember, it is never about you, or your group. It is ALWAYS about the person you are trying to lure to your event.

    The headline's function is to arouse their interest and curiosity so the editor will print the release and the public will read it. However, don't be upset if the newspaper decides to change the headline when they run the story. That happens.

    The rest of the release needs to stress the benefits of participation as well. You can talk about your group and how the money will be spent, but make sure you show it as positive accomplishments rather than "We want, we need."

    Once written, send your p

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