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  • Actual for You - In Direct Mail Donor Acquisition, Compare Cost Per Donor with Cost Per Dollar

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    cost to raise a dollar.

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    The best way to measure your success in direct mail donor acquisition is to examine your cost to raise a donor rather than your cost to raise a dollar.

    Y

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    ccess in direct mail donor acquisition is to examine your cost to raise a donor rather than your cost to raise a dollar.

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    Your cost to raise a dollar is a perfectly valid metric in direct mail fundraising, of course. By dividing the cost of your mail

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