Tags |
|
|
Links |
|
|
Actual for You - Measure Your Success with Direct Mail Fundraising Letters with Just Four Numbers
Organizations are open dynamic systems for transforming resource inputs into saleable outputs (goods & services). They are created to provide useful products and services that satisfy the needs of customers and provide value to stakeholders. But the inter
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
There are several things that are important about procurement that you should consider. In a business standpoint, timing is virtually essential. If you are like many business owners, the best time is the time when prices will be low enough to handle. T
I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance. I was never sure where I needed to start my calculations.
Now I know, and I thought I’d pass on to you what I discovered in what I suppose I could call an epiphany.
I discovered that, to track the effectiveness of any direct mail campaign, all you need to start with are four numbers. Once you know what these four numbers are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
The US Army Corp of Engineers and numerous private companies are still looking for people to help rebuild Iraq's infrastructure. In fact, one Web site currently has four pages of jobs in Iraq. And the pay can be very good. Some civilian contractor jobs sts. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance. I was never sure where I needed to start my calculations.
Now I know, and I thought I’d pass on to you what I discovered in what I suppose I could call an epiphany.
I discovered that, to track the effectiveness of any direct mail campaign, all you need to start with are four numbers. Once you know what these four numbers are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
Some people are publicity hogs. They submit press releases looking to grab some headlines. They just know that if the word gets out about them, their services, or their company, then they will magically have more sales than they can handle. It doesn't alwought I’d pass on to you what I discovered in what I suppose I could call an epiphany.
I discovered that, to track the effectiveness of any direct mail campaign, all you need to start with are four numbers. Once you know what these four numbers are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
What are Multiple Streams of Income?If you’re familiar with many success books, authors or speakers, then you’ve probably heard this very common tip about how to become wealthy: Take advantage of Multiple Streams of Income. The idea is that you shors are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
This week I am working with a client who is drowning in success. He has been working on his business for two years (following four years work in his business). His sales are taking off and his team is rushed off their feet, stressed and headampaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numbers are known in the trade by various terms. I refer to them as:
1. Pieces Mailed
2. Total Gifts
3. Total Cost
4. Gross Income
I recall these four numbers by remembering that two deal with mail and two deal with money. The first two numbers deal with what you mail and with what comes back in the mail. And the second two numbers deal with what you spend and with what you earn.
Only when you know these four simple numbers can you run the calculations you need to make sense of your direct mail fundraising results. Need to know your cost to raise a dollar? Divide your mailing cost (number 3 above) by your income (number 4 above). Need to know your average gift? Divide your income (number 4 above) by the number of gifts received (number 2 above).
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/19580/actual4u-Measure-Your-Success-with-Direct-Mail-Fundraising-Letters-with-Just-Four-Numbers.html">Measure Your Success with Direct Mail Fundraising Letters with Just Four Numbers</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/19580/actual4u-Measure-Your-Success-with-Direct-Mail-Fundraising-Letters-with-Just-Four-Numbers.html]Measure Your Success with Direct Mail Fundraising Letters with Just Four Numbers[/url]
Related Articles:
Tips For Finding A Commercial Real Estate Agent
Bookmark it:
|