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    Business forms are used by everybody for some reason or other, in offices as well as personal dealings. It could be an employment form, a contract, sale deed, agreement, insurance policy, rent form, bank form, medical form, human resources form, and so on. They are used to collect or provide information. In office setups, they are used every second. For individual purposes, they may not be used very frequently. In both cases, writing business forms may seem to be a boring, repetitive, and time-consuming task. After all, it should look neat, good, and politically correct, and communicate the message well.The task becomes much simpler with pre-designed business forms. Hundreds of free or low-cost forms can be easily accessed online. The
    r. Rooney’s strategy included “values” as well as “vision.” This past week a student in my marketing strategy class did some research on jetBlue Airways. When she could not find their mission statement on the c
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    I was trying to figure out a way to work the Pittsburgh Steelers into a Weekly Insight, particularly after our hometown team earned the right to be called “World Champions.” I realize that not everyone who reads these Weekly Insights hails from Western Pennsylvania (and some of you might not care for the Steelers at all), but hang in there with me on this one. “Steelers mean business” was the title of an Associated Press article on February 4, 2006. Dr. Joanne G. Dujansky, the founder of KEYGroup, a Pittsburgh business that counsels companies on creating a successful corporate culture was quoted in the article as follows: “The Steelers’ winning tradition didn’t start yesterday. It started when Art Rooney purchased the franchise 73 years ago and set in motion a strategy for success that embraced his vision and values.”

    Note that Mr. Rooney’s strategy included “values” as well as “vision.” This past week a student in my marketing strategy class did some research on jetBlue Airways. When she could not find their mission statement on the co

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    these Weekly Insights hails from Western Pennsylvania (and some of you might not care for the Steelers at all), but hang in there with me on this one. “Steelers mean business” was the title of an Associated Press article on February 4, 2006. Dr. Joanne G. Dujansky, the founder of KEYGroup, a Pittsburgh business that counsels companies on creating a successful corporate culture was quoted in the article as follows: “The Steelers’ winning tradition didn’t start yesterday. It started when Art Rooney purchased the franchise 73 years ago and set in motion a strategy for success that embraced his vision and values.”

    Note that Mr. Rooney’s strategy included “values” as well as “vision.” This past week a student in my marketing strategy class did some research on jetBlue Airways. When she could not find their mission statement on the c

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    s article on February 4, 2006. Dr. Joanne G. Dujansky, the founder of KEYGroup, a Pittsburgh business that counsels companies on creating a successful corporate culture was quoted in the article as follows: “The Steelers’ winning tradition didn’t start yesterday. It started when Art Rooney purchased the franchise 73 years ago and set in motion a strategy for success that embraced his vision and values.”

    Note that Mr. Rooney’s strategy included “values” as well as “vision.” This past week a student in my marketing strategy class did some research on jetBlue Airways. When she could not find their mission statement on the c

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    Steelers’ winning tradition didn’t start yesterday. It started when Art Rooney purchased the franchise 73 years ago and set in motion a strategy for success that embraced his vision and values.”

    Note that Mr. Rooney’s strategy included “values” as well as “vision.” This past week a student in my marketing strategy class did some research on jetBlue Airways. When she could not find their mission statement on the c

    Job Hunting Tip: What Employers Are Looking For In You
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    r. Rooney’s strategy included “values” as well as “vision.” This past week a student in my marketing strategy class did some research on jetBlue Airways. When she could not find their mission statement on the company website, she emailed the company and asked if they would provide her with jetBlue’s mission statement. The company responded that they did not have a mission statement. Instead, they found success in the marketplace by living out their core values: safety, caring, integrity, fun and passion.

    The key words here are “living out.” Values do matter.

    With that in mind, let’s examine some of the principles outlined in the book Lasting Change: The Shared Values Process™ that Makes Companies Great (by Rob Lebow and William L. Simon). The authors take the concept of values and define two components:

    • People Values – basic human issues that affect daily work performance such as honesty, truthfulness, trust, risk-taking, and receptivity to new ideas

    • Business values – define how the organization and its people func

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