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    ism in their plan. That is, they must create a compelli
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    The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelli
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    eate interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelli
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    k. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelli
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    ten challenged by determining the proper level of optimism in their plan. That is, they must create a compelli
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    ism in their plan. That is, they must create a compelling story to investors while maintaining credibility.

    Optimism shows investors that a company is confident about the market opportunity, its ability to execute on the opportunity, etc. Over-optimism, however, leads

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