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Actual for You - The Business Oscars: Best Actor or Best Director
The European Union is fining yet another American Company that it cannot compete with. Why? Because this time Microsoft has just become too efficient in its operating systems. The Computer companies of the EU will not seem to get off their rears to build a better system or better features for personal computers and small business work
Strong brands become so as they develop a reputation for consistency - be that how they position themselves, the use of their corporate identity, in their messaging and their pricing.Yes pricing - a subject not talked about much in the context of branding.Let’s explore two specific case studies about price inconsistency a
Firstly, independent business consultants (IBC) have often worked for medium to large organisations in which they held functional roles for example, HR manager, marketing director or IT project manager, which contributed to the bigger picture of their organisation.
They then decide that they want to have more of a say and set up their own business, offering consultancy in their functional speciality.
Their thinking is “I’ll just do what I’ve been doing for my company, except I’ll do it for other people and have more freedom” As an “actor” in my own business I will be on control and run the show.
Secondly, consultants believe that simply telling people about their knowledge and expertise will
a) generate profitable business and keep the business profitable and
b) automatically give them the freedom they dreamt of whilst working for someone else.
Or “I’ll just do my own PR”
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the marketi
You can approach the decision whether or not to buy a franchise in many different ways. There are many pros and many cons with franchise organizations. In this article, we'll explore the pros and cons with franchise organizations in computer consulting.The Proso You get the trappings of being part of a larger company.
They then decide that they want to have more of a say and set up their own business, offering consultancy in their functional speciality.
Their thinking is “I’ll just do what I’ve been doing for my company, except I’ll do it for other people and have more freedom” As an “actor” in my own business I will be on control and run the show.
Secondly, consultants believe that simply telling people about their knowledge and expertise will
a) generate profitable business and keep the business profitable and
b) automatically give them the freedom they dreamt of whilst working for someone else.
Or “I’ll just do my own PR”
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the market
Airlines sure. But upholstery? Hmmmm…Oil prices can affect a larger part of the economy than is usually thought of. The reality is that a large part of manufacturing (such as plastics) rely on petrochemicals to actually make their products. Upholstery is one of these industries. Many furniture manufacturers are seeing across the board
Secondly, consultants believe that simply telling people about their knowledge and expertise will
a) generate profitable business and keep the business profitable and
b) automatically give them the freedom they dreamt of whilst working for someone else.
Or “I’ll just do my own PR”
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the market
We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to
So what’s wrong with that?
Well newsflash!! What you do is not your consultancy. A successful movie is not just about the actors.
What you do is your service, product or offering. Your consultancy is a business: it’s the systems, processes and general infrastructure that support you to deliver what you do.
On any movie the actors are only a small part of what makes the movie a winner. There are producers, carpenters, gaffers, lighting people and caterers all working together to make the movie. There are then editors, musicians, graphic designers, special effects people and researchers that play their part in order to complete a movie. Then there are the market
Debt is great, in fact, I don't know what I'd do without it. Debt teaches you to manage your money. Debt builds credit. And if you play your cards right, debt will actually earn money for you. It's all simple. If your credit is bad right now, this may not work. But if you have average or better credit, this will only help to impr
It’s the same for a consultancy. There is a complete business infrastructure that needs to be in place before during and after the “delivery” of your service, in order for your consultancy to achieve constant and consistent profitability.
And who therefore is key – the director. As an IBC you can play all of these roles or work with others. The point is the delivery of your service is only part of what will make your business a success.
How best can you assemble a cast that will deliver for you?
What do you need to consider as the director of your own consultancy?
How can you produce a winning script with actors and backroom boys all aiming to produce an award winning production?
Put yourself up for best director and I’ll see your name in lights!.
©Beverley Hamilton 2005
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