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  • Actual for You - Working Class vs Entrepreneur: 4 Ways Your Friends, Family and Neighbors Don't Understand You

    Are Automotive Ad Spending and Corporate Losses Related?
    What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.In the same week, the Harbor report, the industry standard for vehicle manufacturing efficiency, announced in its annual report that Nissan is the most efficient vehicle manufacturer, followed by Toyota, Honda, GM, DCX and then Ford. While quality is not part of this report, manufacturer profitability is. While the domestics did well with individual plants (landing 6 of the top 10 spots), the overall picture is what counts. The report goes on to assign corporate losses per vehicle manufactured to each of the these brands. Ford and GM showed significant losses per vehicle m
    rporate structure making money without even investing their minds for 1 hour a week. The position (usually) is well defined with tasks that must be completed by week. As an entrepreneur, no one will help you even as you go bankrupt. Actually, in America, the new bankruptcy law makes it almost nearly impossible to file when you fail. The entrepreneur must be sharp, shrewd and quick. OR THEY DON”T GET PAID. As my friend puts it: No one is leaving a chicken at your door if you’re broke.

    Risk:
    This brings up the next obvious difference. With no bankruptcy option, no guaranteed sick days, no vacation days, no holidays, no health insurance and no help from anyone. The risk of getting into your own business is enormous. You would think your friends, family and neighbors would bow down at your feet for even trying to make it on your own. But they just don’t understand the risks. Or they do and wouldn’t even think about doing it themselves. If you listen closely they sure do hate it when an entrepreneur reaps the rewards though. “Well, I know so & so sold her internet company” “She was always working on that website” blah blah blah. It doesn’t occur to them that “she” probably risked everything. And that takes g

    3 Ways To Succeed On Your First Job (Or Any Job)
    You've heard the real estate clich?: the three factors that determine a property's value are location, location, location.Well, here's an instant clich? about creating value on the job: to succeed, you need to work, work, work.But there's more to success than 80-hour workweeks.You have to do the right things in the right amount to get ahead, according to employment expert Ramon Greenwood. He's a former Senior Vice President at American Express and author of the book, "How to Land Your First Job and Make a Success of It." He operates CommonSenseAtWork.com.Greenwood's insights, while especially relevant for new graduates entering the workforce, will help anyone of any age who has to earn a paycheck.Here are three of his most valuable tips for success on the job.1) Work hard at the right thing
    Take advice from someone who has successfully worked from home for the last eight years. In my previous article: Work from Home: Real Money Advantages we looked at some of the money advantages of working from home. In this article we look at some of the differences between working at a job and working from home as an entrepreneur.

    Many of my clients, business associates and friends run their own businesses. Some of them work from home, as I do. We all have something in common. As we continue and prosper as entrepreneurs we are continually getting more distant between our friends, family and neighbors that have jobs. Don’t know what I mean? Let me explain.

    Most of the population of any country is what we call in America, “working class”. Which I’m further defining as “working for someone”. In America, those with university degrees, even Master’s degree and some business experience are considered “working class”. People get this confused with “middle-class” which refers to an income level not occupation level. Working class people put in their hours, get their vacation (usually paid), get their sick days (usually paid), get their health insurance and get raises or bonuses almost like clockwork. When they need a job they draft a resume, they send it out, and they interview.

    Some continue on to further education as the market demands but pretty much stay within the above description no matter what work, education or skill level they may fall in. These people do have worries however. The single most worry, at any level, even you “investment bankers that underwrite Billion dollar loans”, will downsizing, market change or just plain company policy get me canned, fired or out on the street?

    Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.

    Schedule:
    This seems very rudimentary but it is probably the biggest divide you could imagine. As an entrepreneur you are totally separate from the normal 9-5 work schedule. In fact, your neighbors, friends and family may not know it but there are days you work nearly 24 hours. But somehow because you don’t wake up at 5am get ready for a commute put in 8 hours and commute back they think you don’t work. They actually think of you as a spare “driver” or baby sitter. “Well, Ken is home. He could pick so & so up from the airport.” Because I work all day Saturday, Sunday, and actually start work sooner and end later than they do I work double the amount of time they do in a week. I work from home so it seems like I don’t work as much to the neighbors with jobs. In addition, while they are telling me about their weekends in Las Vegas or their holiday trips, I’m at work plugging away. No vacations for me until I earn it. So I leave on holiday at very unconventional times. I leave in the middle of the week and usually go to very expensive retreats to clear my mind and recover.

    Self-Motivated:
    How many times do I see my neighbors leave for work each week? Like robots under the command of their work schedule. In fact they don’t have to give it much thought. They get up early, get ready, and drive to work, put in the hours and leave disconnected to their jobs. This can be a real difference with us entrepreneurs: we must be self-motivated every day, 24 hours a day in order to make a living. Because no one is going to dock our pay when we don’t show up on time or have a sit down if the work is slipping. Nope. We go broke and can’t pay the rent for that month if we sit two or three days. Quite a difference. While I’m out and about, I still think of my business. And I must be ready to play every day. Because I’m up against the marketplace. If I don’t come to play I don’t get paid. If I’m lazy, someone or something passes me by eating my profits. And no one will say a word. I’m a self-starter. No reviews at the end of the year. No disciplinary actions put on me. No fines. No reprimands. I don’t play, I don’t get paid. I’m very intense and passionate about everything I do. That’s the burden of an entrepreneur. But this is the life we’ve chosen.

    No Help:
    Mommy and Daddy don’t have loads of cash to help you? This requires thinking about what products to deliver that is in high need or high want/demand. How can I deliver such products in a cost effective way thus filling a vacuum and making a good profit while giving someone a great product? This requires my mind to become, in a sense, a specialist or industry professional. Because I must create, market and deliver the product with very little capital just brains. Not an easy task. Considering people with jobs gets paid based on hours (even salaried) plus some form of bonus (not always directly related to their individual performance) this is very different thinking. Really. If I don’t deliver I don’t get paid. People with jobs, can actually get lost in the corporate structure making money without even investing their minds for 1 hour a week. The position (usually) is well defined with tasks that must be completed by week. As an entrepreneur, no one will help you even as you go bankrupt. Actually, in America, the new bankruptcy law makes it almost nearly impossible to file when you fail. The entrepreneur must be sharp, shrewd and quick. OR THEY DON”T GET PAID. As my friend puts it: No one is leaving a chicken at your door if you’re broke.

    Risk:
    This brings up the next obvious difference. With no bankruptcy option, no guaranteed sick days, no vacation days, no holidays, no health insurance and no help from anyone. The risk of getting into your own business is enormous. You would think your friends, family and neighbors would bow down at your feet for even trying to make it on your own. But they just don’t understand the risks. Or they do and wouldn’t even think about doing it themselves. If you listen closely they sure do hate it when an entrepreneur reaps the rewards though. “Well, I know so & so sold her internet company” “She was always working on that website” blah blah blah. It doesn’t occur to them that “she” probably risked everything. And that takes gu

    The Changing World of Work
    Do you find that your organization is constantly changing, that you are not sure what organization you are working for let alone your job description? Has your job changed as a result of downsizing, out sizing and rightsizing and that it leaves you with more to do and less time? Do you find that you struggle to put your life in balance and that work is an overwhelming amount of time in your life? Do you question, “Am I in the right job?” If you answer “yes” to any of these questions, you are not alone. The world of work is changing and becoming more demanding. You need to change with it. But how?In my work as coach, trainer and consultant, I have observed the changes in the world of work and the impact on the individuals stress, satisfaction and productivity.<
    d a job they draft a resume, they send it out, and they interview.

    Some continue on to further education as the market demands but pretty much stay within the above description no matter what work, education or skill level they may fall in. These people do have worries however. The single most worry, at any level, even you “investment bankers that underwrite Billion dollar loans”, will downsizing, market change or just plain company policy get me canned, fired or out on the street?

    Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.

    Schedule:
    This seems very rudimentary but it is probably the biggest divide you could imagine. As an entrepreneur you are totally separate from the normal 9-5 work schedule. In fact, your neighbors, friends and family may not know it but there are days you work nearly 24 hours. But somehow because you don’t wake up at 5am get ready for a commute put in 8 hours and commute back they think you don’t work. They actually think of you as a spare “driver” or baby sitter. “Well, Ken is home. He could pick so & so up from the airport.” Because I work all day Saturday, Sunday, and actually start work sooner and end later than they do I work double the amount of time they do in a week. I work from home so it seems like I don’t work as much to the neighbors with jobs. In addition, while they are telling me about their weekends in Las Vegas or their holiday trips, I’m at work plugging away. No vacations for me until I earn it. So I leave on holiday at very unconventional times. I leave in the middle of the week and usually go to very expensive retreats to clear my mind and recover.

    Self-Motivated:
    How many times do I see my neighbors leave for work each week? Like robots under the command of their work schedule. In fact they don’t have to give it much thought. They get up early, get ready, and drive to work, put in the hours and leave disconnected to their jobs. This can be a real difference with us entrepreneurs: we must be self-motivated every day, 24 hours a day in order to make a living. Because no one is going to dock our pay when we don’t show up on time or have a sit down if the work is slipping. Nope. We go broke and can’t pay the rent for that month if we sit two or three days. Quite a difference. While I’m out and about, I still think of my business. And I must be ready to play every day. Because I’m up against the marketplace. If I don’t come to play I don’t get paid. If I’m lazy, someone or something passes me by eating my profits. And no one will say a word. I’m a self-starter. No reviews at the end of the year. No disciplinary actions put on me. No fines. No reprimands. I don’t play, I don’t get paid. I’m very intense and passionate about everything I do. That’s the burden of an entrepreneur. But this is the life we’ve chosen.

    No Help:
    Mommy and Daddy don’t have loads of cash to help you? This requires thinking about what products to deliver that is in high need or high want/demand. How can I deliver such products in a cost effective way thus filling a vacuum and making a good profit while giving someone a great product? This requires my mind to become, in a sense, a specialist or industry professional. Because I must create, market and deliver the product with very little capital just brains. Not an easy task. Considering people with jobs gets paid based on hours (even salaried) plus some form of bonus (not always directly related to their individual performance) this is very different thinking. Really. If I don’t deliver I don’t get paid. People with jobs, can actually get lost in the corporate structure making money without even investing their minds for 1 hour a week. The position (usually) is well defined with tasks that must be completed by week. As an entrepreneur, no one will help you even as you go bankrupt. Actually, in America, the new bankruptcy law makes it almost nearly impossible to file when you fail. The entrepreneur must be sharp, shrewd and quick. OR THEY DON”T GET PAID. As my friend puts it: No one is leaving a chicken at your door if you’re broke.

    Risk:
    This brings up the next obvious difference. With no bankruptcy option, no guaranteed sick days, no vacation days, no holidays, no health insurance and no help from anyone. The risk of getting into your own business is enormous. You would think your friends, family and neighbors would bow down at your feet for even trying to make it on your own. But they just don’t understand the risks. Or they do and wouldn’t even think about doing it themselves. If you listen closely they sure do hate it when an entrepreneur reaps the rewards though. “Well, I know so & so sold her internet company” “She was always working on that website” blah blah blah. It doesn’t occur to them that “she” probably risked everything. And that takes g

    Make Your Business Memorable with Business Cards
    With new innovative marketing strategies business cards are not like they used to be. Remember when a business card would have name, address, phone number and that’s it? Well today’s business cards have so much more!Because of its cost, size and versatility, a business card can be a powerful marketing tool. Design this tool wisely. Your business card is a reflection of you and your business. Don’t just have the standard name, phone and address.*Add your company logo, use clear & easy to read text, a picture of yourself smiling, texture, etc.*Have the card double as a coupon or gift certificate. Be sure and clearly explain what your company does.*Have all your contact info including email and url if applicable.Don’t forget to utilize the space on the back of the card. Ideas
    r and end later than they do I work double the amount of time they do in a week. I work from home so it seems like I don’t work as much to the neighbors with jobs. In addition, while they are telling me about their weekends in Las Vegas or their holiday trips, I’m at work plugging away. No vacations for me until I earn it. So I leave on holiday at very unconventional times. I leave in the middle of the week and usually go to very expensive retreats to clear my mind and recover.

    Self-Motivated:
    How many times do I see my neighbors leave for work each week? Like robots under the command of their work schedule. In fact they don’t have to give it much thought. They get up early, get ready, and drive to work, put in the hours and leave disconnected to their jobs. This can be a real difference with us entrepreneurs: we must be self-motivated every day, 24 hours a day in order to make a living. Because no one is going to dock our pay when we don’t show up on time or have a sit down if the work is slipping. Nope. We go broke and can’t pay the rent for that month if we sit two or three days. Quite a difference. While I’m out and about, I still think of my business. And I must be ready to play every day. Because I’m up against the marketplace. If I don’t come to play I don’t get paid. If I’m lazy, someone or something passes me by eating my profits. And no one will say a word. I’m a self-starter. No reviews at the end of the year. No disciplinary actions put on me. No fines. No reprimands. I don’t play, I don’t get paid. I’m very intense and passionate about everything I do. That’s the burden of an entrepreneur. But this is the life we’ve chosen.

    No Help:
    Mommy and Daddy don’t have loads of cash to help you? This requires thinking about what products to deliver that is in high need or high want/demand. How can I deliver such products in a cost effective way thus filling a vacuum and making a good profit while giving someone a great product? This requires my mind to become, in a sense, a specialist or industry professional. Because I must create, market and deliver the product with very little capital just brains. Not an easy task. Considering people with jobs gets paid based on hours (even salaried) plus some form of bonus (not always directly related to their individual performance) this is very different thinking. Really. If I don’t deliver I don’t get paid. People with jobs, can actually get lost in the corporate structure making money without even investing their minds for 1 hour a week. The position (usually) is well defined with tasks that must be completed by week. As an entrepreneur, no one will help you even as you go bankrupt. Actually, in America, the new bankruptcy law makes it almost nearly impossible to file when you fail. The entrepreneur must be sharp, shrewd and quick. OR THEY DON”T GET PAID. As my friend puts it: No one is leaving a chicken at your door if you’re broke.

    Risk:
    This brings up the next obvious difference. With no bankruptcy option, no guaranteed sick days, no vacation days, no holidays, no health insurance and no help from anyone. The risk of getting into your own business is enormous. You would think your friends, family and neighbors would bow down at your feet for even trying to make it on your own. But they just don’t understand the risks. Or they do and wouldn’t even think about doing it themselves. If you listen closely they sure do hate it when an entrepreneur reaps the rewards though. “Well, I know so & so sold her internet company” “She was always working on that website” blah blah blah. It doesn’t occur to them that “she” probably risked everything. And that takes g

    Feel the Fear and Do it Anyway
    Just like the successful self-help book written by Susan Jeffers, feeling the fear and doing it anyway is one of the secrets to achieving success in business. In fact, it is one of the key secrets to succeeding in almost anything you ever want to do in Life.In case you weren’t aware of it, you a salesperson. Before you deny this fact till you are blue in the face, let me explain. You are a salesperson if you: * Promote your own business to others * Promote the business you work for to others * Promote yourself to othersEverybody, at any point in time, fits into one of these categories. You are either drumming up sales for your business or one you work for through direct sales or convincing others that the company you work for is a good company. Or you are convincing others about a point of view you migh
    m up against the marketplace. If I don’t come to play I don’t get paid. If I’m lazy, someone or something passes me by eating my profits. And no one will say a word. I’m a self-starter. No reviews at the end of the year. No disciplinary actions put on me. No fines. No reprimands. I don’t play, I don’t get paid. I’m very intense and passionate about everything I do. That’s the burden of an entrepreneur. But this is the life we’ve chosen.

    No Help:
    Mommy and Daddy don’t have loads of cash to help you? This requires thinking about what products to deliver that is in high need or high want/demand. How can I deliver such products in a cost effective way thus filling a vacuum and making a good profit while giving someone a great product? This requires my mind to become, in a sense, a specialist or industry professional. Because I must create, market and deliver the product with very little capital just brains. Not an easy task. Considering people with jobs gets paid based on hours (even salaried) plus some form of bonus (not always directly related to their individual performance) this is very different thinking. Really. If I don’t deliver I don’t get paid. People with jobs, can actually get lost in the corporate structure making money without even investing their minds for 1 hour a week. The position (usually) is well defined with tasks that must be completed by week. As an entrepreneur, no one will help you even as you go bankrupt. Actually, in America, the new bankruptcy law makes it almost nearly impossible to file when you fail. The entrepreneur must be sharp, shrewd and quick. OR THEY DON”T GET PAID. As my friend puts it: No one is leaving a chicken at your door if you’re broke.

    Risk:
    This brings up the next obvious difference. With no bankruptcy option, no guaranteed sick days, no vacation days, no holidays, no health insurance and no help from anyone. The risk of getting into your own business is enormous. You would think your friends, family and neighbors would bow down at your feet for even trying to make it on your own. But they just don’t understand the risks. Or they do and wouldn’t even think about doing it themselves. If you listen closely they sure do hate it when an entrepreneur reaps the rewards though. “Well, I know so & so sold her internet company” “She was always working on that website” blah blah blah. It doesn’t occur to them that “she” probably risked everything. And that takes g

    Small Medium Large - What Kind of Company Should I Work For?
    Throughout the progress of a person’s career, chances are there will come a time when a decision has to be made about whether or not to accept work with a company based on the size of the organization. If you are just starting out, there may not be a lot of information available to tell you both the pros and cons for choosing a company according to its size. Companies are always going to try to put their best foot forward in an interview, and will be generally reluctant to discuss what might turn out to be negative aspects about joining the organization from an employee standpoint. Sometimes, certain characteristics about a company might seem negative to one applicant, but exciting to a different applicant, so a look at some potential pitfalls is worth a glance. Regardless of what size organization you choose to work with, ther
    rporate structure making money without even investing their minds for 1 hour a week. The position (usually) is well defined with tasks that must be completed by week. As an entrepreneur, no one will help you even as you go bankrupt. Actually, in America, the new bankruptcy law makes it almost nearly impossible to file when you fail. The entrepreneur must be sharp, shrewd and quick. OR THEY DON”T GET PAID. As my friend puts it: No one is leaving a chicken at your door if you’re broke.

    Risk:
    This brings up the next obvious difference. With no bankruptcy option, no guaranteed sick days, no vacation days, no holidays, no health insurance and no help from anyone. The risk of getting into your own business is enormous. You would think your friends, family and neighbors would bow down at your feet for even trying to make it on your own. But they just don’t understand the risks. Or they do and wouldn’t even think about doing it themselves. If you listen closely they sure do hate it when an entrepreneur reaps the rewards though. “Well, I know so & so sold her internet company” “She was always working on that website” blah blah blah. It doesn’t occur to them that “she” probably risked everything. And that takes guts, discipline, motivation and persistence. But the payoff for her was $15,000,000 USD. Not too shabby for 5 years of barely any pay, no vacations, selling her wedding ring for cash, no health coverage and noodles and hot dogs to feed her kids along the way. But the rewards came in the form of a Villa in Italy. And probably no work for the next 15 years.

    Cheers to you Tammy. You made the difference between Working Class and Entrepreneur worth it.

    J. Kenneth Ezra

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