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    One of the most common mistakes made by new business owners, entrepreneurs and managers is underselling their products. You figure if you offer the cheapest product everyone will buy from you, period. This may be the ca
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    is underselling their products. You figure if you offer the cheapest product everyone will buy from you, period. This may be the c
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    if you offer the cheapest product everyone will buy from you, period. This may be the c
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    ill buy from you, period. This may be the case for a one time customer, but to build a lifelong relationship with a customer you're going to need more than that.

    For example:

    Let's say you are selling your p

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