earn a bigger profit margin by selling brand Y, they still can’t override a customer’s decision to buy a product from brand X oWe’re all aware of that moment called POP or Point of Purchase – a moment when the customer actually makes the decision to select one brand over other. As a salesperson, it s your job to influence the customer to pick a product with a good profit margin. However, in a retail environment you have to use a subtle marketing strategy.

For example, a card and gift store sells similar product from brand X, brand Y and brand Z (as it is almost impossible to concentrate on a single brand). Even if the store can earn a bigger profit margin by selling brand Y, they still can’t override a customer’s decision to buy a product from brand X or

t one brand over other. As a salesperson, it s your job to influence the customer to pick a product with a good profit margin. However, in a retail environment you have to use a subtle marketing strategy.

For example, a card and gift store sells similar product from brand X, brand Y and brand Z (as it is almost impossible to concentrate on a single brand). Even if the store can earn a bigger profit margin by selling brand Y, they still can’t override a customer’s decision to buy a product from brand X o

owever, in a retail environment you have to use a subtle marketing strategy.

For example, a card and gift store sells similar product from brand X, brand Y and brand Z (as it is almost impossible to concentrate on a single brand). Even if the store can earn a bigger profit margin by selling brand Y, they still can’t override a customer’s decision to buy a product from brand X o

ar product from brand X, brand Y and brand Z (as it is almost impossible to concentrate on a single brand). Even if the store can earn a bigger profit margin by selling brand Y, they still can’t override a customer’s decision to buy a product from brand X o

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