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Actual for You - Naming Your Local Business
Years ago I worked as a computer technician for a large shipping company. Basically, I drove to client sites and installed or upgraded computer hardware and software. I liked the job. During March of 2000, gas prices started to rise in the U.S. The federal mileage reimbursement was not really compensating for the cost of gas.
What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won't register meaningfully at a distance. It won't hurt but won't help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin Indian word meaning "rocky place," and alludes to a hamlet in Massachusetts fre
Twice as many women as men wish to cut back on work hours, even at the sacrifice of pay, according to a new study of labor statistics.The study found that while 5.6 percent of men would opt for less work hours, 10.1 percent of women would prefer less time spent in the workplace. The gap might reflect women’s unbalanced
When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally, these kinds of names drive home the message, "We're rooted in your community."
Besides features of the landscape, consider these sources of inspiration:
* City nicknames. Some residents of Northampton, Massachusetts affectionately refer to it as "Noho," so a local studio calls itself Noho Yoga. Happy Valley Gifts in nearby Amherst also plays off a local nickname.
* Historical references. Paradise Copies, Paradise Spa and Paradise Taxi all refer to the locally well-known fact that in 1851, Swedish singer Jenny Lind pronounced Northampton "the Paradise of America." Likewise, residents understand that the Calvin Theater pays homage to Calvin Coolidge, who before becoming U.S. president served as mayor of Northampton.
* Archaic names. Geographical names no longer in use may have the same sort of cachet for locals in the know. Norwottuck Realty Company and Nonotuck Community School both make reference to Native American names for what is now Northampton.
* Local in-jokes. Upingil Farm in Gill, Massachusetts "humorously describes its location perfectly for those of us who live here," a colleague tells me. "I'm sure the owner of the farm has been referred to as 'Mr. Upingil' by outsiders who don't understand the pun in the farm's name."
Homegrown industries and the mascots for high school and college athletic teams in the area can also inspire business names with a local aura.
What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won't register meaningfully at a distance. It won't hurt but won't help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin Indian word meaning "rocky place," and alludes to a hamlet in Massachusetts freq
How well your fundraiser does will depend on how much publicity you can attract. Your community should be made aware of your fundraiser, so they can help raise funds and increase your results. If your community doesn’t know about the fundraiser you are hosting, who is going to show up? We have listed some fundr
Besides features of the landscape, consider these sources of inspiration:
* City nicknames. Some residents of Northampton, Massachusetts affectionately refer to it as "Noho," so a local studio calls itself Noho Yoga. Happy Valley Gifts in nearby Amherst also plays off a local nickname.
* Historical references. Paradise Copies, Paradise Spa and Paradise Taxi all refer to the locally well-known fact that in 1851, Swedish singer Jenny Lind pronounced Northampton "the Paradise of America." Likewise, residents understand that the Calvin Theater pays homage to Calvin Coolidge, who before becoming U.S. president served as mayor of Northampton.
* Archaic names. Geographical names no longer in use may have the same sort of cachet for locals in the know. Norwottuck Realty Company and Nonotuck Community School both make reference to Native American names for what is now Northampton.
* Local in-jokes. Upingil Farm in Gill, Massachusetts "humorously describes its location perfectly for those of us who live here," a colleague tells me. "I'm sure the owner of the farm has been referred to as 'Mr. Upingil' by outsiders who don't understand the pun in the farm's name."
Homegrown industries and the mascots for high school and college athletic teams in the area can also inspire business names with a local aura.
What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won't register meaningfully at a distance. It won't hurt but won't help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin Indian word meaning "rocky place," and alludes to a hamlet in Massachusetts fre
Over the years, I have identified two kinds of midlife career changers: Jumpers and Clingers.Jumpers thrive on energy, enthusiasm and improbable luck. The last three times they leaped, a net appeared. They see no reason why the next jump should be any different.Clingers thrive on careers that offer securit
* Archaic names. Geographical names no longer in use may have the same sort of cachet for locals in the know. Norwottuck Realty Company and Nonotuck Community School both make reference to Native American names for what is now Northampton.
* Local in-jokes. Upingil Farm in Gill, Massachusetts "humorously describes its location perfectly for those of us who live here," a colleague tells me. "I'm sure the owner of the farm has been referred to as 'Mr. Upingil' by outsiders who don't understand the pun in the farm's name."
Homegrown industries and the mascots for high school and college athletic teams in the area can also inspire business names with a local aura.
What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won't register meaningfully at a distance. It won't hurt but won't help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin Indian word meaning "rocky place," and alludes to a hamlet in Massachusetts fre
Perhaps the most important business transaction you will ever pursue is the sale of your business. Many business owners attempt to do it themselves and when asked if they got a good deal, many respond with “I think so,” or “I got my asking price,” or “I really don’t know,” or “It was a disaster.” Often times these very capab
* Local in-jokes. Upingil Farm in Gill, Massachusetts "humorously describes its location perfectly for those of us who live here," a colleague tells me. "I'm sure the owner of the farm has been referred to as 'Mr. Upingil' by outsiders who don't understand the pun in the farm's name."
Homegrown industries and the mascots for high school and college athletic teams in the area can also inspire business names with a local aura.
What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won't register meaningfully at a distance. It won't hurt but won't help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin Indian word meaning "rocky place," and alludes to a hamlet in Massachusetts fre
Getting a raise should be the first thing you think about when the subject of increasing your income becomes important. Of all the things you can do to better your monthly finances – starting a home business, getting a part-time job, studying for a degree, etc., having your current pay increased at your present place of em
What about locally inspired names for companies doing business nationally or internationally? In most cases, such a name won't register meaningfully at a distance. It won't hurt but won't help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin Indian word meaning "rocky place," and alludes to a hamlet in Massachusetts frequented by author Henry David Thoreau. Nobscot comes across respectably in the U.S. but evokes snickers in England, where "nob" is slang for a private part of the male anatomy.
Use my examples from Massachusetts to spark insights and ideas for your own locale if you have a local business to name!
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