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Actual for You - Entrepreneurs – You Want Your Customers To Remember You, Don't You?
Today we hear much talk of the 'global village'. People are have more opportunities to travel and live abroad than ever before. However, when you leave a familiar environment and go for an extended stay somewhere quite different, you could experience a whole range
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address.
A calling card or business card is a small rectangle of cardboard with the name and contact details of an individual or company printed on it. The card will usually have a telephone number, email address, business address and full name. It may have a logo, a small p
Naming: First things first, pick a great name for both your business and your product range – remember the company that calls everything it sells Mac? Pick a name that describes your service if possible – if not go the Google/Amazon/Ebay route and find an easy to remember short name. If you still can’t find a name then looking at rhyming words. One of your constraining factors will be the availability of a suitable top level domain name. Even if you don’t want to have a web site straight away – you need to protect your branding.
Slogan: Get yourself a slogan. Ours is “For the Serious Entrepreneur”. We also have “From Wish to Win” for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address. R
The other night I phoned to activate a charge card, expecting it would take a minute or two, and I’d be on my way.Instead, I was held hostage by a representative who immediately launched into a talk-a-thon about balance transfers and perhaps five more topics
Slogan: Get yourself a slogan. Ours is “For the Serious Entrepreneur”. We also have “From Wish to Win” for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address.
Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.“Word of mouth” used to be the common form of advertising in ancient times. D
Slogan: Get yourself a slogan. Ours is “For the Serious Entrepreneur”. We also have “From Wish to Win” for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address.
While we are still young, every experience we encounter will somehow help shape us into who we will be in the future. Be bold and different for a change. Have you ever thought about paid summer internships – about doing an internship for a company? If this hasn’t
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address.
Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without h
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address. Remember 1 800 Flowers – there was a coup that shut out their competitors.
Service: Offer great service of course, make it quick and memorable. Let your customers know exactly what it going to happen and make sure that you keep to it. Have some great after services as well by contacting them afterwards and checking that all is well.
Complaints: If you are unfortunate enough to get a customer complaint, then solve it quickly and in a non confrontational manner. Your customer should be left feeling happy and that you care for them. I always say that the measure of a good company is how they deal with their problems.
In summary help your customers find you and your products and make them feel welcome and valued and you won’t go too far wrong. Good Luck in your business.
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