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  • Actual for You - Written Communications - 6 Tips on Language & Tone

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    In most aspects of business, we will be expected to write a message to a client or customer, in the form of a letter, memo or e-mail. Language and tone in these communications is vital to the relationship with the recipient, and can mean the difference between a sale and a lost prospect. Therefore, we cannot afford to
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    age to a client or customer, in the form of a letter, memo or e-mail. Language and tone in these communications is vital to the relationship with the recipient, and can mean the difference between a sale and a lost prospect. Therefore, we cannot afford t
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    mail. Language and tone in these communications is vital to the relationship with the recipient, and can mean the difference between a sale and a lost prospect. Therefore, we cannot afford t
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    relationship with the recipient, and can mean the difference between a sale and a lost prospect. Therefore, we cannot afford t
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    tween a sale and a lost prospect. Therefore, we cannot afford to get it wrong. Following are six tips on how to write to a customer or client to ensure the best possible outcome.

    1. Use the Correct Tone

    The tone of your correspondence should reflect the message that you are trying to put across. Using an

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