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    Beyond Fear And Greed: Emotions That Sell
    Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions?Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings:Curiosity: “What never… ever to eat on an airplane!” That headline is from the super-successful sales letter for Bottom Line newsletter subscriptions. You read the message to find the answer to the q

    The hero’s nature: We first meet Maximus taking time to feel the tall grass. This tells us something about the man.

    The hero’s status: we see Maximus walk through the camp, where his men are preparing to fight the Germanic tribes. They watch him and almost bow, indicating his high status.

    The hero’s superior intelligence: Maximus converses with Quintas, who argues that the Germanic tribes should know when they are beaten. Maximus responds with an intelligent answer – “would you know when you are beaten?”

    The hero’s capabilities: We see Maximus in battle – he is a superior fighter.

    Meeting the Antagonist: We meet Commodu

    Get Out of The Way
    Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most ‘peaceful’ and among the most ‘useful’ I had seen in a long time. That is to say, the visual and promotional ‘noise’ on the pages was at a minimum.Take a look for yourself here: www.businessobjects.com/devzoneAs you can see, the headings are all the same size and weight, there are very few images and the background color remains consistent.I
    The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.

    The Hero’s Journey:

    • Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

    • Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

    • Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

    The Hero's Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

    Consider this:

    • Titanic (1997) grossed over $600,000,000 – uses the Hero's Journey as a template.

    • Star Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.

    • Shrek 2 (2004) grossed over $436,000,000 - uses the Hero's Journey as a template.

    • ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.

    • Spiderman (2002) grossed over $432,000,000 - uses the Hero's Journey as a template.

    • Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero's Journey.

    • Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero's Journey.

    • Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

    How to Write A Scene

    The trick is to know what part of the Hero's Journey is applicable and what micro elements of that part of the journey help to build that stage of the story. Once you know that, you have focus and you know WHAT TO WRITE.

    Lets use The Gladiator (2000) as an example - an Academy Award winner (Best Film, 2000) with worldwide receipts of just under $187,000,000 at the time of writing.

    The first stage of this story establishes the Call to Adventure. There are a number of micro elements that consistently recur in this stage of the Hero's Journey: establish the hero's nature, the hero's status, the hero's superior intelligence, the hero's capabilities, introduce the antagonism, the herald etc.

    The first stage of Gladiator (2000) builds up to the Call to Adventure by piecing together scenes that have definite purpose:

    The hero’s nature: We first meet Maximus taking time to feel the tall grass. This tells us something about the man.

    The hero’s status: we see Maximus walk through the camp, where his men are preparing to fight the Germanic tribes. They watch him and almost bow, indicating his high status.

    The hero’s superior intelligence: Maximus converses with Quintas, who argues that the Germanic tribes should know when they are beaten. Maximus responds with an intelligent answer – “would you know when you are beaten?”

    The hero’s capabilities: We see Maximus in battle – he is a superior fighter.

    Meeting the Antagonist: We meet Commodus

    Psychological Tricks in Selling
    ----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute, use for ezine, newsletter, website,offer as free bonus or part of a product for sale as longas no changes are made and the byline, copyright, and theresource box below is included. ---------------------------------------------------------- Psychological Tricks in Selling By Stephen Bucaro In this article, I'm revealing
    successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

    Consider this:

    • Titanic (1997) grossed over $600,000,000 – uses the Hero's Journey as a template.

    • Star Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.

    • Shrek 2 (2004) grossed over $436,000,000 - uses the Hero's Journey as a template.

    • ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.

    • Spiderman (2002) grossed over $432,000,000 - uses the Hero's Journey as a template.

    • Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero's Journey.

    • Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero's Journey.

    • Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

    How to Write A Scene

    The trick is to know what part of the Hero's Journey is applicable and what micro elements of that part of the journey help to build that stage of the story. Once you know that, you have focus and you know WHAT TO WRITE.

    Lets use The Gladiator (2000) as an example - an Academy Award winner (Best Film, 2000) with worldwide receipts of just under $187,000,000 at the time of writing.

    The first stage of this story establishes the Call to Adventure. There are a number of micro elements that consistently recur in this stage of the Hero's Journey: establish the hero's nature, the hero's status, the hero's superior intelligence, the hero's capabilities, introduce the antagonism, the herald etc.

    The first stage of Gladiator (2000) builds up to the Call to Adventure by piecing together scenes that have definite purpose:

    The hero’s nature: We first meet Maximus taking time to feel the tall grass. This tells us something about the man.

    The hero’s status: we see Maximus walk through the camp, where his men are preparing to fight the Germanic tribes. They watch him and almost bow, indicating his high status.

    The hero’s superior intelligence: Maximus converses with Quintas, who argues that the Germanic tribes should know when they are beaten. Maximus responds with an intelligent answer – “would you know when you are beaten?”

    The hero’s capabilities: We see Maximus in battle – he is a superior fighter.

    Meeting the Antagonist: We meet Commodu

    Understanding Angry People
    At some point in the workday, most of us have to work with customers, citizens, vendors or suppliers. And, unfortunately, these interactions can sometimes be tinged with anger. Aside from the normal customer service behaviors we rely on when someone displays anger, what else can we do?The most common answer I get when I ask what someone does to deal with an angry customer or co-worker is: "Let them vent."Okay, that's good for starters. The problem is that with this technique is that o
    y as a template.

    • Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero's Journey.

    • Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero's Journey.

    • Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

    How to Write A Scene

    The trick is to know what part of the Hero's Journey is applicable and what micro elements of that part of the journey help to build that stage of the story. Once you know that, you have focus and you know WHAT TO WRITE.

    Lets use The Gladiator (2000) as an example - an Academy Award winner (Best Film, 2000) with worldwide receipts of just under $187,000,000 at the time of writing.

    The first stage of this story establishes the Call to Adventure. There are a number of micro elements that consistently recur in this stage of the Hero's Journey: establish the hero's nature, the hero's status, the hero's superior intelligence, the hero's capabilities, introduce the antagonism, the herald etc.

    The first stage of Gladiator (2000) builds up to the Call to Adventure by piecing together scenes that have definite purpose:

    The hero’s nature: We first meet Maximus taking time to feel the tall grass. This tells us something about the man.

    The hero’s status: we see Maximus walk through the camp, where his men are preparing to fight the Germanic tribes. They watch him and almost bow, indicating his high status.

    The hero’s superior intelligence: Maximus converses with Quintas, who argues that the Germanic tribes should know when they are beaten. Maximus responds with an intelligent answer – “would you know when you are beaten?”

    The hero’s capabilities: We see Maximus in battle – he is a superior fighter.

    Meeting the Antagonist: We meet Commodu

    Which Online Business Course Is Right For You?
    Copyright (c) 2007 Jo Han MokWhen you want to start an online business you have to plan what you're going to do and stick with that plan. An online business, whether part-time or full-time is a very crucial thing to consider because of the amount of hard work and dedication you have to contribute.When choosing an online business system, you have to evaluate the opportunities and find the one that suits you the most and work on it. There are many different prospects online and many more wi
    ocus and you know WHAT TO WRITE.

    Lets use The Gladiator (2000) as an example - an Academy Award winner (Best Film, 2000) with worldwide receipts of just under $187,000,000 at the time of writing.

    The first stage of this story establishes the Call to Adventure. There are a number of micro elements that consistently recur in this stage of the Hero's Journey: establish the hero's nature, the hero's status, the hero's superior intelligence, the hero's capabilities, introduce the antagonism, the herald etc.

    The first stage of Gladiator (2000) builds up to the Call to Adventure by piecing together scenes that have definite purpose:

    The hero’s nature: We first meet Maximus taking time to feel the tall grass. This tells us something about the man.

    The hero’s status: we see Maximus walk through the camp, where his men are preparing to fight the Germanic tribes. They watch him and almost bow, indicating his high status.

    The hero’s superior intelligence: Maximus converses with Quintas, who argues that the Germanic tribes should know when they are beaten. Maximus responds with an intelligent answer – “would you know when you are beaten?”

    The hero’s capabilities: We see Maximus in battle – he is a superior fighter.

    Meeting the Antagonist: We meet Commodu

    America's Real Estate Market Trends
    The median home price hit $506,000 in Los Angeles County in March 2006, climbing above the half million dollar mark for the first time in history. That figure is double what the median price for the area was just four years ago.The good news for prospective homebuyers in other areas of the country is that a half million dollars can still buy quite a bit of home in much of the rest of the United States. For instance, even though Central Oregon is experiencing a considerable rise in both populatio

    The hero’s nature: We first meet Maximus taking time to feel the tall grass. This tells us something about the man.

    The hero’s status: we see Maximus walk through the camp, where his men are preparing to fight the Germanic tribes. They watch him and almost bow, indicating his high status.

    The hero’s superior intelligence: Maximus converses with Quintas, who argues that the Germanic tribes should know when they are beaten. Maximus responds with an intelligent answer – “would you know when you are beaten?”

    The hero’s capabilities: We see Maximus in battle – he is a superior fighter.

    Meeting the Antagonist: We meet Commodus and learn a bit about his nature.

    In conclusion, each scene has a definite purpose. Once you know what the purpose is, writing it becomes a matter of simply generating and selecting ideas that solve specific problems...

    Learn more...

    The detailed deconstruction and the Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

    You can also receive a regular, free newsletter by entering your email address at this site.

    Kal Bishop, MBA

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