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    Making a Hit with Your Marketing Campaign
    Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.There are some key golden rules to making your direct mailings work effectively. That doesn't mean that you have to spend more money in order to succeed. Far from it. In fact, you could find yourself spending less -- or at least spending more strategically -- than you may be doing at present. Here's how:Mail to Mr. RightThere's a simple but very clear distinction between junk mail and direct mail. Junk mail is mail that isn't wanted. Direct mail is something t
    rs are constantly looking for content. No matter which publication, ezine or website, the majority carry market information. More often than not, there will be at least one listing at any given time, for anthology submissions that are required. Some of these may not suit your current needs, but some, such as the Chicken Soup series, A Cup of Comfort series etc, have ongoing needs for stories. Some have a newsletter to which you can subscribe for notification of current requirements. For others, you will just have to keep an eye open.

    At some point in time, maybe not right away, possibly in the future, there will be an anthology or a collection of short stories, or even a magazine that will require Shadow’s story to be relayed in one form or another.

    Perhaps I should look further back into my past for material? Around fifteen years ago - when my children were very young, my son ‘hid’ from his terrified parents after running

    Three Final Checks for Your Optimized Pages
    If you are always optimizing pages then you probably know how easy it is to overlook small, but important things. The big stuff like keyword research, good copy and links, are all the easy stuff to remember because that's what SEO is all about. But it's the small things that, when over looked, can often throw the biggest wrenches in the works for an otherwise well-optimized site. Here are the three most commonly overlooked tasks when uploaded new or changed content to your website:Spell Check: Many times I've been on my site and only made a couple of small sentence changes. I type it, I read it and I save it and upload it. Only later do I realize that that small change contains one (or more) spelling or grammatical errors. It was such a small change and my quick review didn't spot anything wrong, but sure enough, it was there. Large changes or small
    I have two cats; a sixteen year old tortoiseshell named Taddy, and a very big, and very fat - nearly nine kilos – cuddly ginger, named Shadow.

    Recently, Shadow disappeared for three days. Both my husband and I went out day and night looking for him, to no avail.

    Now, it needs to be said that Shadow is not the kind of cat who just disappears. No, this is a cat who loves his food and comes running with the slighted hint of food appearing. I had visions of him either being hit by a car or some unscrupulous person ‘catnapping’ him. (Why anyone would want a foodaholic cat I’ll never know!)

    After three days of checking animal shelters and searching the streets, and still no Shadow, I decided to door-knock the neighbours. The third house I called at had heard ‘ghostly’ meows at all hours, and a ‘ghost cat’ walking the house. Hmmm, that sounded like my Shadow.

    After four hours of trying to pinpoint exactly where in the neighbour’s house he was, the husband neighbour remembered that the day Shadow disappeared, their roof had been repaired. I went home to get my son and my hubby’s ladder (heights are not my forte) only to get back out on the street to find my neighbour waiting. “We’ve found your cat,” he told me. “He’s looking down at us from the manhole.”

    Yes, he was, but it took twenty minutes to coax him down, poor darling. And he’s been following me around, and making up for his loss of food ever since. (Incidentally, we called him Shadow because he follows me everywhere.)

    Why, you ask, is this crazy woman telling me about her cat?

    Whether it be fiction or non-fiction (or both), as writers, we need to be forever on the lookout for ideas. This used to be a major drawback for me. Not so these days. Learning to find ideas does not necessarily come naturally – it’s something that, with practice, will get easier with habit.

    The story about my fat fluffy cat, Shadow, will eventually become either a short story, an essay, or maybe even a non-fiction article - perhaps all three. Let’s look at turning it into a non-fiction article. First of all, ask yourself if there is a need for such an article. To decide this, answer a few questions: How many other people have lost their beloved pets in this fashion? How many have given up hope (as I nearly did), and how many had no idea where to start? Assuming, as I have, that there is a need for the information, and therefore, an article, you would then need to work out the sort of content you would want to use. Think of some questions that need to be addressed. I find brainstorming is the best technique to work out my content. In this instance (for this particular subject) I could ask:

    When a pet goes missing, where should you start looking? How long is average for a pet to be found? Can animal shelters help? Is it beneficial to have your pet micro-chipped? Will animal shelters contact you if your pet is micro-chipped or wears a tag? Is this definite? Is it better to check in person or can you rely on the shelter contacting you? What is the procedure used by shelters and pounds? How does an animal catcher/ranger determine if a pet is a stray? Quotes from animal catcher/ranger/council/shire regarding missing pets. Facts and figures (statistics)?

    The above list took me just a few minutes to develop, but as you can see, I have the basis for an article. And so, with some research, photos and planting bottom firmly on seat, I have my non-fiction article. With a little extra work, I could re-write and sell the article to more than one market, generating additional income. (It is much easier to sell articles that come complete with photographs, so give this some serious consideration.)

    Anthologies are a major business these days, and their editors are constantly looking for content. No matter which publication, ezine or website, the majority carry market information. More often than not, there will be at least one listing at any given time, for anthology submissions that are required. Some of these may not suit your current needs, but some, such as the Chicken Soup series, A Cup of Comfort series etc, have ongoing needs for stories. Some have a newsletter to which you can subscribe for notification of current requirements. For others, you will just have to keep an eye open.

    At some point in time, maybe not right away, possibly in the future, there will be an anthology or a collection of short stories, or even a magazine that will require Shadow’s story to be relayed in one form or another.

    Perhaps I should look further back into my past for material? Around fifteen years ago - when my children were very young, my son ‘hid’ from his terrified parents after running a

    Designing An Annual Report For Charities And Corporate Customers
    As a legal need, the submission of an annual report to shareholders, investors and trustees is something that can re-inforce the organisations core branding and values. A poorly designed document is going to reflect badly on the organisation and in some cases may mean investor withdrawal if they are particularly upset. So here then are the right ways to go about things.Choosing the right annual report designersMany charities and some corporate firms are tied to strictly budgeted guidelines and often use amateur designers or recommended friends to produce these complex reports. Would you let a helpful friend come in and have a go at cutting your hair off without any credentials to back up their skills? Of course not, unless you were really tight. It obviously makes sense then to choose an annual report design company that have a proven track history in this fi
    neighbour’s house he was, the husband neighbour remembered that the day Shadow disappeared, their roof had been repaired. I went home to get my son and my hubby’s ladder (heights are not my forte) only to get back out on the street to find my neighbour waiting. “We’ve found your cat,” he told me. “He’s looking down at us from the manhole.”

    Yes, he was, but it took twenty minutes to coax him down, poor darling. And he’s been following me around, and making up for his loss of food ever since. (Incidentally, we called him Shadow because he follows me everywhere.)

    Why, you ask, is this crazy woman telling me about her cat?

    Whether it be fiction or non-fiction (or both), as writers, we need to be forever on the lookout for ideas. This used to be a major drawback for me. Not so these days. Learning to find ideas does not necessarily come naturally – it’s something that, with practice, will get easier with habit.

    The story about my fat fluffy cat, Shadow, will eventually become either a short story, an essay, or maybe even a non-fiction article - perhaps all three. Let’s look at turning it into a non-fiction article. First of all, ask yourself if there is a need for such an article. To decide this, answer a few questions: How many other people have lost their beloved pets in this fashion? How many have given up hope (as I nearly did), and how many had no idea where to start? Assuming, as I have, that there is a need for the information, and therefore, an article, you would then need to work out the sort of content you would want to use. Think of some questions that need to be addressed. I find brainstorming is the best technique to work out my content. In this instance (for this particular subject) I could ask:

    When a pet goes missing, where should you start looking? How long is average for a pet to be found? Can animal shelters help? Is it beneficial to have your pet micro-chipped? Will animal shelters contact you if your pet is micro-chipped or wears a tag? Is this definite? Is it better to check in person or can you rely on the shelter contacting you? What is the procedure used by shelters and pounds? How does an animal catcher/ranger determine if a pet is a stray? Quotes from animal catcher/ranger/council/shire regarding missing pets. Facts and figures (statistics)?

    The above list took me just a few minutes to develop, but as you can see, I have the basis for an article. And so, with some research, photos and planting bottom firmly on seat, I have my non-fiction article. With a little extra work, I could re-write and sell the article to more than one market, generating additional income. (It is much easier to sell articles that come complete with photographs, so give this some serious consideration.)

    Anthologies are a major business these days, and their editors are constantly looking for content. No matter which publication, ezine or website, the majority carry market information. More often than not, there will be at least one listing at any given time, for anthology submissions that are required. Some of these may not suit your current needs, but some, such as the Chicken Soup series, A Cup of Comfort series etc, have ongoing needs for stories. Some have a newsletter to which you can subscribe for notification of current requirements. For others, you will just have to keep an eye open.

    At some point in time, maybe not right away, possibly in the future, there will be an anthology or a collection of short stories, or even a magazine that will require Shadow’s story to be relayed in one form or another.

    Perhaps I should look further back into my past for material? Around fifteen years ago - when my children were very young, my son ‘hid’ from his terrified parents after running

    Low Cost Whole Life Insurance
    Low cost whole life insurance is the most common life insurance policy. It is a simple policy that works on the basis of a basic permanent insurance plan into which you pay periodic payments, most commonly monthly, and provides protection to your beneficiaries over the course of your life.It provides a set amount of coverage which can never be cancelled, in exchange for fixed, uniform payments. The premiums are high compared to your statistical risk of death, which leads to the same payment amount throughout your life, which is why reserves are built up. Assuming that you live a longer life after the policy was issued, your payments become low when compared against your risk of death. To put it simply, during the first few years of a whole life policy, insurance companies take in substantially more money than they pay out.Though it is much simpler to budget f
    ory about my fat fluffy cat, Shadow, will eventually become either a short story, an essay, or maybe even a non-fiction article - perhaps all three. Let’s look at turning it into a non-fiction article. First of all, ask yourself if there is a need for such an article. To decide this, answer a few questions: How many other people have lost their beloved pets in this fashion? How many have given up hope (as I nearly did), and how many had no idea where to start? Assuming, as I have, that there is a need for the information, and therefore, an article, you would then need to work out the sort of content you would want to use. Think of some questions that need to be addressed. I find brainstorming is the best technique to work out my content. In this instance (for this particular subject) I could ask:

    When a pet goes missing, where should you start looking? How long is average for a pet to be found? Can animal shelters help? Is it beneficial to have your pet micro-chipped? Will animal shelters contact you if your pet is micro-chipped or wears a tag? Is this definite? Is it better to check in person or can you rely on the shelter contacting you? What is the procedure used by shelters and pounds? How does an animal catcher/ranger determine if a pet is a stray? Quotes from animal catcher/ranger/council/shire regarding missing pets. Facts and figures (statistics)?

    The above list took me just a few minutes to develop, but as you can see, I have the basis for an article. And so, with some research, photos and planting bottom firmly on seat, I have my non-fiction article. With a little extra work, I could re-write and sell the article to more than one market, generating additional income. (It is much easier to sell articles that come complete with photographs, so give this some serious consideration.)

    Anthologies are a major business these days, and their editors are constantly looking for content. No matter which publication, ezine or website, the majority carry market information. More often than not, there will be at least one listing at any given time, for anthology submissions that are required. Some of these may not suit your current needs, but some, such as the Chicken Soup series, A Cup of Comfort series etc, have ongoing needs for stories. Some have a newsletter to which you can subscribe for notification of current requirements. For others, you will just have to keep an eye open.

    At some point in time, maybe not right away, possibly in the future, there will be an anthology or a collection of short stories, or even a magazine that will require Shadow’s story to be relayed in one form or another.

    Perhaps I should look further back into my past for material? Around fifteen years ago - when my children were very young, my son ‘hid’ from his terrified parents after running

    Metals Markets On Fire
    Just when Wall (Bay) street has you looking one way, out of nowhere emerges a sector that catches everyone by surprise. Well, the metals markets have been in the news for some time now and if you didn’t know this, well then you are really out of the loop. The gold price was at about $260 per ounce back in April of 2001 while silver was trading in and around four bucks. At $623 and $12.60 respectively tonight, it’s been a nice place to be hiding some money.You can’t turn on ROBtv nowadays without reference being made to China’s appetite for the base metals. There have been differing opinions on whether the seven per cent growth in China’s economy is sustainable. It’s the zinc chart that is most dramatic looking. The five-year chart is something to behold. Scott Wright from the Zeal Intelligence Newsletter quotes the inventory of zinc at 108,000 metric tons on
    eficial to have your pet micro-chipped? Will animal shelters contact you if your pet is micro-chipped or wears a tag? Is this definite? Is it better to check in person or can you rely on the shelter contacting you? What is the procedure used by shelters and pounds? How does an animal catcher/ranger determine if a pet is a stray? Quotes from animal catcher/ranger/council/shire regarding missing pets. Facts and figures (statistics)?

    The above list took me just a few minutes to develop, but as you can see, I have the basis for an article. And so, with some research, photos and planting bottom firmly on seat, I have my non-fiction article. With a little extra work, I could re-write and sell the article to more than one market, generating additional income. (It is much easier to sell articles that come complete with photographs, so give this some serious consideration.)

    Anthologies are a major business these days, and their editors are constantly looking for content. No matter which publication, ezine or website, the majority carry market information. More often than not, there will be at least one listing at any given time, for anthology submissions that are required. Some of these may not suit your current needs, but some, such as the Chicken Soup series, A Cup of Comfort series etc, have ongoing needs for stories. Some have a newsletter to which you can subscribe for notification of current requirements. For others, you will just have to keep an eye open.

    At some point in time, maybe not right away, possibly in the future, there will be an anthology or a collection of short stories, or even a magazine that will require Shadow’s story to be relayed in one form or another.

    Perhaps I should look further back into my past for material? Around fifteen years ago - when my children were very young, my son ‘hid’ from his terrified parents after running

    Learn Forex Trading
    Almost all internet marketers have heard of forex trading or online currency trading as it is sometimes referred to and many are curious about how the forex trading system works and where they can go to learn forex trading.In order to become a successful forex trader you need to know what forex trading is and how to successfully trade forex. In order to achieve sufficient knowledge it is vital to learn forex trading from experts. This can be done in the form of a forex tutorial and there are literally hundreds of forex companies offering online tutorials and guides.An online forex tutorial will explain how the foreign exchange market works and will also explain the types of forex orders that are available to you as a forex trader. A forex tutorial will also explain about technical indicators and what they mean, the economic indicators you will need to be a
    rs are constantly looking for content. No matter which publication, ezine or website, the majority carry market information. More often than not, there will be at least one listing at any given time, for anthology submissions that are required. Some of these may not suit your current needs, but some, such as the Chicken Soup series, A Cup of Comfort series etc, have ongoing needs for stories. Some have a newsletter to which you can subscribe for notification of current requirements. For others, you will just have to keep an eye open.

    At some point in time, maybe not right away, possibly in the future, there will be an anthology or a collection of short stories, or even a magazine that will require Shadow’s story to be relayed in one form or another.

    Perhaps I should look further back into my past for material? Around fifteen years ago - when my children were very young, my son ‘hid’ from his terrified parents after running away on a bush walk. He was missing for nearly two hours and we were on the verge of calling the police when the little darling jumped out of a bush and said, “Ha ha, I tricked you!” No, we’ve never let him forget it.

    There was also the time when our family were on holidays, working our way up the coast of Australia, from Melbourne to the Gold Coast. We stopped at Port Macquarie for a few days – the same town Alan (hubby) and I spent our honeymoon many, many years earlier.

    This particular day, Alan and our two (then) teenage offspring wanted to go to the beach. I had a terrible feeling of foreboding, impending disaster. We went, much to my dismay, and Alan was dragged out into the sea by a King Tide and nearly drowned. I’m waiting for the right anthology to come along.

    The trick here is to write these things down. Put them in a box, a binder, or even a card file. You don’t even need to elaborate. The basics will probably be enough to jog your memory. We are all a wealth of information – memories are a wonderful asset. In addition to providing us with scores of material, they provide emotional links as well. It is the emotional tie that often wins the editor over, so don’t dwell just on the facts. Elaborate, and bare your soul.

    You can use a similar technique for short stories, but you will also need to fabricate information. For example, I went to my local supermarket for a few grocery items. When I arrived, the police were there taking statements. One of the cashiers explained (to me) that they had been robbed. The thief made his getaway by literally running through the store, then taking a flying leap over some shopping trolleys parked near the registers.

    Humour writing is one of my strong points – in fact, the Kelly and Tony Mystery Series are all comedy/crime stories. That particular story tickled my funny bone. You guessed right; I turned it into a short story. As Kelly (my main protagonist) has a fetish for tight butts (male of course!) I worked that into the story. The result is a very funny story that I’m considering using in my Kelly and Tony novel (as yet un-named).

    My unsolicited advice is to really look around you, open your eyes, see your surroundings. Don’t just walk down the street, ride your bike or do your shopping – instead, witness a story.

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