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Actual for You - Screenplays: Back to the Future (1985) Deconstructed
Basic Search Engine Optimization and 5 Critical Links talk to anybody; anything you do will have serious consequences for future events.Basic Search Engine OptimizationSearch Engine Optimization or "SEO" is the process of optimizing a website for high search engine rankings for a particular search term or set of search terms. OK, now that we have the dictionary definition, what does that really mean?When you go to Google and do a search you expect to find something relevant to the "search term" you entered, right? If you look for apples you want to find something about either those red shiny fruits or perhaps a computer. So how does Google know where to look? Its spiders (computer programs that scour the internet) look for pages that are relevant to the term you entered. Actually, this has been done beforehand so google can get your results likity-split. These pages are "indexed". Your mission as an astute webmaster is to construct you pages so the search engines index you pages quickly and accurately. This way, the search engine is happy because they deliver a relevant page to its "customer", the searcher. and the searcher is happy because they found what they were looking for. As a webmaster, you are happy because the search engin Time Pressure: the photograph. Transformation / Trial 1: Lorraine ignores George by the locker. Pushed towards the Trials: Doc tells Marty that he must ensure George takes Lorraine to the Enchantment under the Sea dance. Developing Characters, Relationships and the Inner Challenge: George writes science fiction stories; "get out of here…I never knew you did anything creative…""I never let anyone read my stories…" Transformation / Trial 2: Marty pushes Biff in the cafeteria. Resisting Trial 3: George is "just not ready to ask Lorraine out to the dance…" Time Pressure: the people in the photograph are disappearing. Overcoming Resistance to Trial 3: "I am Darth Vader from the planet Vulcan." Developing Characters and Relationships: Marty tells George what to say to Lorraine; George tries asking Lorraine out. Transformation / Trial 3: Marty hits Biff; the skateboard and manure sequence. Mentor's Challenge: Marty needs to tell Doc something about the video recording. Foreshadow of the Final Conflict: the Doc explains how Marty will get back. Meeting the Oracle: Lorraine like a strong man; someone who will protect her. Virtual ISP Technology - 5 Signs That Signal It's Time to Partner with a Wholesale ISP Provider From our deconstruction of hundreds of Hollywood blockbusters at www.managing-creativity.com/There’s really nothing like being in control - especially when you’re in business for yourself. But for facilities-based ISP owners that dream can slip away as the daily grind of technical challenges, rising operating costs, contract minimums, and customer support woes takes its toll.We hear about this pain daily from prospective ISPs that have not yet leveraged a partnership with a quality Wholesale ISP. However, after a well-executed import of subscriber data, ISPs make more money while working fewer hours. Fixed costs are eliminated. Lost sleep and demanding technical challenges become a thing of the past.The Difference Between Do-It-Yourself and a Wholesale ISP PartnershipMany ISP owners got into the facilities-based ISP business model during the mid-1990s before virtual ISP technology and server-based ISP software became a reliable solution. A facilities-based ISP owns its mail, DNS, and authentication servers, switches, circuits, and other infrastructure. As demand grew, the ISP owner had to purchase new circuits to keep up. This was a double-edged sword because as demand for dia The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template. Understanding this template is a priority for story or screenwriters. The Hero's Journey: a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told. b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on. c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created. Sample Movie Deconstructed: Back to the Future (1985) FADE IN: Context: time; lots of clocks. Foreshadow of the Final Conflict: "Brown Mansion Destroyed." Foreshadow of the Physical Separation: Plutonium theft. Foreshadow of the Mentor's Capabilities: an ineffective inventor / scientist; the automated coffee machine, Einstein etc. Introduce the Hero: Marty walks in.."hey doc…" Developing the Mentor: Plutonium under the bed. Developing the Hero's Capabilities: Marty plugs in his electric guitar. Call to Adventure: Doc phones, "don't forget, 1.15am Twin Pines Falls…" Developing the Mentor's Capabilities: all the clocks ring 25 minutes slow. Forced to the First Threshold: "I'm late for school…" Journey to the First Threshold / Developing the Hero's Capabilities: Marty skateboards to school. Hero's Ordinary World: the town. Foreshadow of the Journey: the mayor's poster. First Threshold: the school. Meeting Allies: Jennifer. Meeting Enemies: Mr Strickland. Warning against the Mentor: "Dr Brown is dangerous..." Hero's Inner Challenge: "you remind me of your father…""you'll never amount to anything, you're too much like your old man…""no McFly ever amounted to anything in the history of Hill Valley…" Consciously agreeing to the Journey: "history is going to change." Developing the Hero's Capabilities and Inner Challenge: Marty leading his band; "I'm afraid you're just too damn loud.." Foreshadow of the Journey: Goldie Wilson's van drives by. Developing the Hero, his Romantic and Inner Challenges: "I'll never get a chance to play in front of an audience…what if I send in the tape and they reject it...I just couldn't take that kind of rejection…" Foreshadow of the Freedom to Live: "check out that 4x4..." Foreshadow of the Journey: the clock tower in the background. Developing the Hero's Inner Challenge: "you're not as bad as your dad." Foreshadow of the Journey: a collection for the clock tower…"thirty years ago that clock tower was hit by lightning…" Developing the Hero's Capabilities: Marty skates home. Developing the Inner Challenge and Meeting the Antagonist: Biff has crashed George McFly's car; "I'm sorry Marty, I'm just not very good at confrontation." Inner Cave; Inner Challenge; Developing Characters and Relationships: Marty having dinner with his family. Foreshadows of the Journey: how Mom met Dad; the dance, thunderstorm etc… Pulled to the Physical Separation: Doc calls; Marty picks up the camera on his way to the Mall. Magical Appearance of the Mentor: the car roles out with Doc in it. Demonstrating the Magical Gift: Einstein goes back in time in the DeLorean; the flux capacitor. Forced to the Physical Separation: the Libyans shoot the Doc and pursue Marty; Marty travels back in time. Entering the World of the Transformation: the car crashes into 1955. Fish out of Water in the World of the Transformation: Marty gets out of the car and they think he's an alien. Pushed Towards the Transformation: Marty is shot at; he drives away. View of the World of the Transformation from a distance: Lyon Estates. Meeting the Creatures of this New World: the old couple in the 50's car. Resisting the Transformation: "this is nuts…" Forced toward the Transformation: Marty walks into Hill Valley and the square. Developing the Fish out of Water: in the cafe; "what's with the life preserver….give me a Pepsi free…" Developing the Inner Challenge: meeting George McFly, Biff and Goldie in the caf?. Developing Characters: "he's a Peeping Tom." Developing the Romantic Challenge: Meeting Mom in her bedroom. Developing the Romantic Challenge and Fish out of Water: Marty around the dinner table watching TV. Meeting the Mentor: Marty tries to find Doc, reading your mind sequence. Refusal of the Mentor: "whose President in 1985? Ronald Reagan! Huh!" Overcoming Refusal: the flux capacitor story; showing the videotape. Resistance to the Atonement: there is no way of generating 1.21gigawatts of electricity. Overcoming Resistance to the Atonement: we know where a bolt of lightning will strike. Interdiction: you cannot see anybody or talk to anybody; anything you do will have serious consequences for future events. Time Pressure: the photograph. Transformation / Trial 1: Lorraine ignores George by the locker. Pushed towards the Trials: Doc tells Marty that he must ensure George takes Lorraine to the Enchantment under the Sea dance. Developing Characters, Relationships and the Inner Challenge: George writes science fiction stories; "get out of here…I never knew you did anything creative…""I never let anyone read my stories…" Transformation / Trial 2: Marty pushes Biff in the cafeteria. Resisting Trial 3: George is "just not ready to ask Lorraine out to the dance…" Time Pressure: the people in the photograph are disappearing. Overcoming Resistance to Trial 3: "I am Darth Vader from the planet Vulcan." Developing Characters and Relationships: Marty tells George what to say to Lorraine; George tries asking Lorraine out. Transformation / Trial 3: Marty hits Biff; the skateboard and manure sequence. Mentor's Challenge: Marty needs to tell Doc something about the video recording. Foreshadow of the Final Conflict: the Doc explains how Marty will get back. Meeting the Oracle: Lorraine like a strong man; someone who will protect her. The Lease Structure That Generates the Most Cash for Your Commercial Property Capabilities: Marty plugs in his electric guitar.The Lease Structure That Generates the Most Cash for Your Commercial PropertyCommercial properties are characterized through income generated by rents paid by tenants. These commercial properties can be apartment complexes, office buildings, strip malls, retail centers and medical buildings.The more income a commercial property can produce, the more valuable it is. The true qualifying factor is the net operating income, or NOI, which is income minus operating expenses. Operating expenses include any expense that relates to the actual operations of the property. These can include taxes, utilities, maintenance, and management costs.It used to be common for the owner to pay the property's taxes, insurance, and utilities under a full service lease. The tenant would simply pay the rent every month, and the owner would pay the bills. This greatly cut into overall profits, as the owner was using rent income to pay the additional bills.Savvy commercial property owners and investors soon came to realize that if the tenants are using the property, then they should have to pay for the expenses of Call to Adventure: Doc phones, "don't forget, 1.15am Twin Pines Falls…" Developing the Mentor's Capabilities: all the clocks ring 25 minutes slow. Forced to the First Threshold: "I'm late for school…" Journey to the First Threshold / Developing the Hero's Capabilities: Marty skateboards to school. Hero's Ordinary World: the town. Foreshadow of the Journey: the mayor's poster. First Threshold: the school. Meeting Allies: Jennifer. Meeting Enemies: Mr Strickland. Warning against the Mentor: "Dr Brown is dangerous..." Hero's Inner Challenge: "you remind me of your father…""you'll never amount to anything, you're too much like your old man…""no McFly ever amounted to anything in the history of Hill Valley…" Consciously agreeing to the Journey: "history is going to change." Developing the Hero's Capabilities and Inner Challenge: Marty leading his band; "I'm afraid you're just too damn loud.." Foreshadow of the Journey: Goldie Wilson's van drives by. Developing the Hero, his Romantic and Inner Challenges: "I'll never get a chance to play in front of an audience…what if I send in the tape and they reject it...I just couldn't take that kind of rejection…" Foreshadow of the Freedom to Live: "check out that 4x4..." Foreshadow of the Journey: the clock tower in the background. Developing the Hero's Inner Challenge: "you're not as bad as your dad." Foreshadow of the Journey: a collection for the clock tower…"thirty years ago that clock tower was hit by lightning…" Developing the Hero's Capabilities: Marty skates home. Developing the Inner Challenge and Meeting the Antagonist: Biff has crashed George McFly's car; "I'm sorry Marty, I'm just not very good at confrontation." Inner Cave; Inner Challenge; Developing Characters and Relationships: Marty having dinner with his family. Foreshadows of the Journey: how Mom met Dad; the dance, thunderstorm etc… Pulled to the Physical Separation: Doc calls; Marty picks up the camera on his way to the Mall. Magical Appearance of the Mentor: the car roles out with Doc in it. Demonstrating the Magical Gift: Einstein goes back in time in the DeLorean; the flux capacitor. Forced to the Physical Separation: the Libyans shoot the Doc and pursue Marty; Marty travels back in time. Entering the World of the Transformation: the car crashes into 1955. Fish out of Water in the World of the Transformation: Marty gets out of the car and they think he's an alien. Pushed Towards the Transformation: Marty is shot at; he drives away. View of the World of the Transformation from a distance: Lyon Estates. Meeting the Creatures of this New World: the old couple in the 50's car. Resisting the Transformation: "this is nuts…" Forced toward the Transformation: Marty walks into Hill Valley and the square. Developing the Fish out of Water: in the cafe; "what's with the life preserver….give me a Pepsi free…" Developing the Inner Challenge: meeting George McFly, Biff and Goldie in the caf?. Developing Characters: "he's a Peeping Tom." Developing the Romantic Challenge: Meeting Mom in her bedroom. Developing the Romantic Challenge and Fish out of Water: Marty around the dinner table watching TV. Meeting the Mentor: Marty tries to find Doc, reading your mind sequence. Refusal of the Mentor: "whose President in 1985? Ronald Reagan! Huh!" Overcoming Refusal: the flux capacitor story; showing the videotape. Resistance to the Atonement: there is no way of generating 1.21gigawatts of electricity. Overcoming Resistance to the Atonement: we know where a bolt of lightning will strike. Interdiction: you cannot see anybody or talk to anybody; anything you do will have serious consequences for future events. Time Pressure: the photograph. Transformation / Trial 1: Lorraine ignores George by the locker. Pushed towards the Trials: Doc tells Marty that he must ensure George takes Lorraine to the Enchantment under the Sea dance. Developing Characters, Relationships and the Inner Challenge: George writes science fiction stories; "get out of here…I never knew you did anything creative…""I never let anyone read my stories…" Transformation / Trial 2: Marty pushes Biff in the cafeteria. Resisting Trial 3: George is "just not ready to ask Lorraine out to the dance…" Time Pressure: the people in the photograph are disappearing. Overcoming Resistance to Trial 3: "I am Darth Vader from the planet Vulcan." Developing Characters and Relationships: Marty tells George what to say to Lorraine; George tries asking Lorraine out. Transformation / Trial 3: Marty hits Biff; the skateboard and manure sequence. Mentor's Challenge: Marty needs to tell Doc something about the video recording. Foreshadow of the Final Conflict: the Doc explains how Marty will get back. Meeting the Oracle: Lorraine like a strong man; someone who will protect her. What is PPC Advertising and its Benefits? jection…"Pay per click also known as paid advertising, cost per click or pay per position enables you to list your website at the top of the search engine results by advertising on keywords that best describe your product or business. It is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list.You pay only when a visitors or customers clicks on your listing and connects to your site. You don't pay to listing your ad campaigns, you only pay for clicks. This way you only pay for the traffic to your site, there are no other hidden costs.What are the benefits of a PPC campaign?PPC is useful for newer websites or those which are not currently being picked up and ranked by the search engines. Some of the benefits of undertaking a PPC campaign include:* Small initial Investment – The search engines don’t charge a monthly (or yearly) fee to place or run your ad. You only pay for the users that click on the ad.* Budgeting – With a PPC campaign you will be able to set a daily budget and this can be increased accordingly as the quality traffic wh Foreshadow of the Freedom to Live: "check out that 4x4..." Foreshadow of the Journey: the clock tower in the background. Developing the Hero's Inner Challenge: "you're not as bad as your dad." Foreshadow of the Journey: a collection for the clock tower…"thirty years ago that clock tower was hit by lightning…" Developing the Hero's Capabilities: Marty skates home. Developing the Inner Challenge and Meeting the Antagonist: Biff has crashed George McFly's car; "I'm sorry Marty, I'm just not very good at confrontation." Inner Cave; Inner Challenge; Developing Characters and Relationships: Marty having dinner with his family. Foreshadows of the Journey: how Mom met Dad; the dance, thunderstorm etc… Pulled to the Physical Separation: Doc calls; Marty picks up the camera on his way to the Mall. Magical Appearance of the Mentor: the car roles out with Doc in it. Demonstrating the Magical Gift: Einstein goes back in time in the DeLorean; the flux capacitor. Forced to the Physical Separation: the Libyans shoot the Doc and pursue Marty; Marty travels back in time. Entering the World of the Transformation: the car crashes into 1955. Fish out of Water in the World of the Transformation: Marty gets out of the car and they think he's an alien. Pushed Towards the Transformation: Marty is shot at; he drives away. View of the World of the Transformation from a distance: Lyon Estates. Meeting the Creatures of this New World: the old couple in the 50's car. Resisting the Transformation: "this is nuts…" Forced toward the Transformation: Marty walks into Hill Valley and the square. Developing the Fish out of Water: in the cafe; "what's with the life preserver….give me a Pepsi free…" Developing the Inner Challenge: meeting George McFly, Biff and Goldie in the caf?. Developing Characters: "he's a Peeping Tom." Developing the Romantic Challenge: Meeting Mom in her bedroom. Developing the Romantic Challenge and Fish out of Water: Marty around the dinner table watching TV. Meeting the Mentor: Marty tries to find Doc, reading your mind sequence. Refusal of the Mentor: "whose President in 1985? Ronald Reagan! Huh!" Overcoming Refusal: the flux capacitor story; showing the videotape. Resistance to the Atonement: there is no way of generating 1.21gigawatts of electricity. Overcoming Resistance to the Atonement: we know where a bolt of lightning will strike. Interdiction: you cannot see anybody or talk to anybody; anything you do will have serious consequences for future events. Time Pressure: the photograph. Transformation / Trial 1: Lorraine ignores George by the locker. Pushed towards the Trials: Doc tells Marty that he must ensure George takes Lorraine to the Enchantment under the Sea dance. Developing Characters, Relationships and the Inner Challenge: George writes science fiction stories; "get out of here…I never knew you did anything creative…""I never let anyone read my stories…" Transformation / Trial 2: Marty pushes Biff in the cafeteria. Resisting Trial 3: George is "just not ready to ask Lorraine out to the dance…" Time Pressure: the people in the photograph are disappearing. Overcoming Resistance to Trial 3: "I am Darth Vader from the planet Vulcan." Developing Characters and Relationships: Marty tells George what to say to Lorraine; George tries asking Lorraine out. Transformation / Trial 3: Marty hits Biff; the skateboard and manure sequence. Mentor's Challenge: Marty needs to tell Doc something about the video recording. Foreshadow of the Final Conflict: the Doc explains how Marty will get back. Meeting the Oracle: Lorraine like a strong man; someone who will protect her. Is your Brain on Hot Air Working on Project Planning? Keep cool with Mind Mapping of the car and they think he's an alien.Project Planning is an inevitable process for handling any project, be it small or big. Successful and timely execution of a project is vital to any project. Hence proper Project Planning is indispensable.The elements of Project Planning will involve estimating time for different segments of work, time planning for various layers of tasks, monitoring and supervising, separating the most important from the less important ones, meeting the deadline, being ready for any unexpected situations or contingencies, taking remedial action so the situation does not get out of hand and effectively managing people. All these calls for a minute and intricate mapping of details, so you don’t miss any, as the price you have to pay for any wrong move will be rather heavy.In such a vast range of work that covers a whole gamut of services, Mind Mapping can help you greatly. It can be a highly useful tool for plotting your way to the minutest details of work and execution. You can use Mind Maps to record the different scales of job involved. You can start from the basic to the final stages of Project Planning by Pushed Towards the Transformation: Marty is shot at; he drives away. View of the World of the Transformation from a distance: Lyon Estates. Meeting the Creatures of this New World: the old couple in the 50's car. Resisting the Transformation: "this is nuts…" Forced toward the Transformation: Marty walks into Hill Valley and the square. Developing the Fish out of Water: in the cafe; "what's with the life preserver….give me a Pepsi free…" Developing the Inner Challenge: meeting George McFly, Biff and Goldie in the caf?. Developing Characters: "he's a Peeping Tom." Developing the Romantic Challenge: Meeting Mom in her bedroom. Developing the Romantic Challenge and Fish out of Water: Marty around the dinner table watching TV. Meeting the Mentor: Marty tries to find Doc, reading your mind sequence. Refusal of the Mentor: "whose President in 1985? Ronald Reagan! Huh!" Overcoming Refusal: the flux capacitor story; showing the videotape. Resistance to the Atonement: there is no way of generating 1.21gigawatts of electricity. Overcoming Resistance to the Atonement: we know where a bolt of lightning will strike. Interdiction: you cannot see anybody or talk to anybody; anything you do will have serious consequences for future events. Time Pressure: the photograph. Transformation / Trial 1: Lorraine ignores George by the locker. Pushed towards the Trials: Doc tells Marty that he must ensure George takes Lorraine to the Enchantment under the Sea dance. Developing Characters, Relationships and the Inner Challenge: George writes science fiction stories; "get out of here…I never knew you did anything creative…""I never let anyone read my stories…" Transformation / Trial 2: Marty pushes Biff in the cafeteria. Resisting Trial 3: George is "just not ready to ask Lorraine out to the dance…" Time Pressure: the people in the photograph are disappearing. Overcoming Resistance to Trial 3: "I am Darth Vader from the planet Vulcan." Developing Characters and Relationships: Marty tells George what to say to Lorraine; George tries asking Lorraine out. Transformation / Trial 3: Marty hits Biff; the skateboard and manure sequence. Mentor's Challenge: Marty needs to tell Doc something about the video recording. Foreshadow of the Final Conflict: the Doc explains how Marty will get back. Meeting the Oracle: Lorraine like a strong man; someone who will protect her. Training / Presenting: Utilize Your Audience: To Your Advantage talk to anybody; anything you do will have serious consequences for future events.Regardless of what response technique may be convenient in a given situation, one thing is certain for the aware trainer: different techniques will drive you deeper and deeper into the realm of subtlety, which is precisely where the art of using response points belongs. For most trainers, these direct questions will be the best method to determine how well the idea presentation is progressing.If possible, have a friend or associate sit in on the presentation for the express purpose of serving as a critic. They should divorce themselves as completely as possible from what would be the normal interaction of a regular audience member. Their job is to evaluate the feedback techniques clinically and objectively. They should observe both you and your audience, and note your effectiveness and their attention and reactions. In certain cases it might also be advisable to have prearranged signals similar to those used in broadcasting studios to tell speakers and performers to speed up, slow down, and how much time is left. The main aim is to get an objective evaluation of yourself for future reference and imp Time Pressure: the photograph. Transformation / Trial 1: Lorraine ignores George by the locker. Pushed towards the Trials: Doc tells Marty that he must ensure George takes Lorraine to the Enchantment under the Sea dance. Developing Characters, Relationships and the Inner Challenge: George writes science fiction stories; "get out of here…I never knew you did anything creative…""I never let anyone read my stories…" Transformation / Trial 2: Marty pushes Biff in the cafeteria. Resisting Trial 3: George is "just not ready to ask Lorraine out to the dance…" Time Pressure: the people in the photograph are disappearing. Overcoming Resistance to Trial 3: "I am Darth Vader from the planet Vulcan." Developing Characters and Relationships: Marty tells George what to say to Lorraine; George tries asking Lorraine out. Transformation / Trial 3: Marty hits Biff; the skateboard and manure sequence. Mentor's Challenge: Marty needs to tell Doc something about the video recording. Foreshadow of the Final Conflict: the Doc explains how Marty will get back. Meeting the Oracle: Lorraine like a strong man; someone who will protect her. Resistance to the Sword: Marty tries to persuade George to punch him. Foreshadow of the overcoming of the Inner Challenge: Marty says that "if you put your mind to it, you can accomplish anything…" Developing the Mentor's Challenge: Marty is not sure how to tell Doc he is going to die; writing the letter. The World of the Sword: the band and the dance. Journey to the Sword / Developing Characters and Relationships: Marty "parks" with his Mom; Lorraine has parked before and drinks and smokes. Lorraine kisses Marty but it's "like kissing my brother." Threshold Guardian to the Sword: Biff et al take Marty out of the car. Time Pressure: Biff attempting to rape Lorraine. Seizing the Sword: George knocks out Biff. Near Death Experience: Marvin can't play the guitar; "the dance is over, unless you know somebody who can play the guitar;" Marty takes Marvin's place. Time Pressure: the photograph. Inner Challenge Conquered: George takes back Lorraine in the dance. Reward: George kisses Lorraine. Reward: Marty gets a chance to play something that really "cooks" and wows the audience. Saying Goodbye to the Old Self: "I gotta say goodbye…""Marty will we ever see you again…" Atonement with the Father: Marty gets back to the car; Doc finds the letter; Marty tries to tell him about the future. Obstacles to the Apotheosis: time pressure; the ledge; the car not starting… Apotheosis: "I have all the time in the world; I can go back and warn the Doc…" Ultimate Boon: Marty returns. Celebrating the Boon: the Doc jumps for joy. Magic Flight: the Libyans purse and kill Doc. Refusal: Marty doesn't get back in time to save the Doc, "No!" Rescue from Without: the Doc opened the letter and is alive. Goodbye to the Mentor: "the Doc is going forward in time…" Crossing the Return Threshold: Marty returns home, Master of the Two Worlds: New Self; Challenges conquered… Freedom to Live: the Doc returns for Marty. Learn more… The Complete 188 stage Hero’s Journey and other story structure templates can be found at http://www.clickok.co.uk/ You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
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