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Actual for You - Battling Internet ADHD: Ten Tips for Writers
The 3 mistakes businesses make that affect long term successNo matter how great your logo or strategy, if you don’t deliver on your brand’s promise your business will flounder or die. Neither is what you want.A brand promise is what you say you’re going to deliver and the expectations you create in the customers’ minds. Fred Smith built FedEx with great commercials that featured an extremely memorable tagline that is “absolutely positively” stuck in our minds. They were clear about what they were going to deliver
Compartmentalize
Give long content a good home.
Okay, sometime
Are you the person in charge of the majority of family financial management decisions? For many people, that prospect is about as enjoyable as an emergency appendectomy on your first day of vacation. However, handling your personal finances does not have to be such a daunting job. There are many tricks, tips, and tools to make your financial life easier, more profitable, and more secure. Before you can make any decisions, you need to get a full picture of your finances.Step One: Don't panic!Write for a reason
Get to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and yammer than thoughtful prose. Don't fall in love with your own voice. Make sure every word supports the message.
Write for “scanners”
The five-second rule applies, only make it shorter.
Visitors look at a Web page, then they read it. Think of your page as the cover of a magazine. A visitor will first absorb the total picture, then kick into reading mode and skip tra-la from headline to headline until they find, a) what they're looking for, or, b) something better. Don't lose the scanners with deathless prose.
Get engaged
Lively writing will draw visitors to your message.
I know you're trying to be precise. I know you're trying to be complete. I know you need to get the whole message across. I know. Believe me. I'm reading it and trying to...zzzz.
Compartmentalize
Give long content a good home.
Okay, sometimes
I was talking with first-line supervisors in a utility company about how to deal with poor performing employees."You've gotta put the screws to him!" suggested one supervisor to his colleague who was having trouble managing one particular poor performer."I've put so many screws to him he's dead weight!" the supervisor replied.We all knew what "putting the screws to him" meant -- using rewards and punishments to force change in behavior.The trouble is, rewards and punishments are the least effective w
Write for “scanners”
The five-second rule applies, only make it shorter.
Visitors look at a Web page, then they read it. Think of your page as the cover of a magazine. A visitor will first absorb the total picture, then kick into reading mode and skip tra-la from headline to headline until they find, a) what they're looking for, or, b) something better. Don't lose the scanners with deathless prose.
Get engaged
Lively writing will draw visitors to your message.
I know you're trying to be precise. I know you're trying to be complete. I know you need to get the whole message across. I know. Believe me. I'm reading it and trying to...zzzz.
Compartmentalize
Give long content a good home.
Okay, sometime
Yes, you are going to have to write to run your ebusiness. There is simply no way around it, but it doesn't have to be painful drudgery and you can do it even if you feel you lack writing skills.You are going to have to write because one of the best ways to set your web site, blog, newsletter and/or ezine apart from the thousands of others your customers may experience is to get personal. Share your experiences and your life.You don't need to share every intimate detail but sharing small glimpses into who you are
Visitors look at a Web page, then they read it. Think of your page as the cover of a magazine. A visitor will first absorb the total picture, then kick into reading mode and skip tra-la from headline to headline until they find, a) what they're looking for, or, b) something better. Don't lose the scanners with deathless prose.
Get engaged
Lively writing will draw visitors to your message.
I know you're trying to be precise. I know you're trying to be complete. I know you need to get the whole message across. I know. Believe me. I'm reading it and trying to...zzzz.
Compartmentalize
Give long content a good home.
Okay, sometime
IntroductionAlthough traditional network marketing has created more millionaires than any other single type of business, it also has had an appallingly high failure rate.I've addressed some of the many factors that contribute to this high rate of failure in previous articles. One important factor is that a lot of people who enter this industry are lacking in the personal qualities, skills, training and understanding that are crucially necessary for success. Unlike with most other forms of business
Get engaged
Lively writing will draw visitors to your message.
I know you're trying to be precise. I know you're trying to be complete. I know you need to get the whole message across. I know. Believe me. I'm reading it and trying to...zzzz.
Compartmentalize
Give long content a good home.
Okay, sometime
The New website building software called Xsite Pro allows you to create websites easily and without having to use html. The software developer, Paul Smithson hasn't re-invented the wheel, he has simply improved on it! Xsite Pro was developed to allow anyone to create either a complex website or a simple niche website quickly and easily.There were some teething problems and a few bugs that needed to be fixed when this software was launched but those have been resigned to the past as the software evolved to its present f
Compartmentalize
Give long content a good home.
Okay, sometimes content gets long. Sometimes it is supposed to be long. Sometimes it even has to be long. Understood. When that is the case, tease it up front, and put the long content where the long content goes. People who want to read it will follow the trail, and the rest of us will be spared.
Above the fold
Sorry, guys, page length matters.
Newspaper page, Web site, or on the street, real estate is real estate. And in real estate, location rules. If I have to scroll down the page to find your content, I know it's not the good stuff, because you told me so. Most of the time, I won't even bother. So keep your key messages Top, Center.
Grammar kind of counts
Complete thoughts...less important...key words...phrases. Just kidding, ha ha. The point is, this may not be advertising writing, it may not be headline writing, and it had better not be bad writing. But in most cases it also is not pure narrative.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/161065/actual4u-Battling-Internet-ADHD-Ten-Tips-for-Writers.html">Battling Internet ADHD: Ten Tips for Writers</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/161065/actual4u-Battling-Internet-ADHD-Ten-Tips-for-Writers.html]Battling Internet ADHD: Ten Tips for Writers[/url]
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