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Actual for You - Facts about Designing Unique Internet Sales Letters, Part 2
If you think you have healthcare insurance, here are a few simple questions you might ask yourself: Have you met your deductible? If so, what were your out of pocket costs for the year? How much did you and your employer pay for your healthcare insurance last year and what did you get for it? And where is yo
Here’s an example of the claim approach to a sub-headline. “If you have only One Opp
If you want to make a web site yourself, here are the ingredients.You need:1. A Domain name, 2. Some Web space, 3. Web building toolsFirstly, a domain name.Every web site has a domain name and you will soon have one of your own too. Registering a domain name is very easy
Let’s say you had a headline in relation to a weight loss product such as: “Discover How to Lose 10 Pounds per Week, without any Effort.” This headline, whether it is believable, or not, promises results within a specific time frame. Now, you want to follow it up with a sub-headline, so we’ll look at three different methods for a successful sub-headline.
Here’s a supporting sub-headline: “Stop Feeling Fat and Start Living.” This supporting statement agitates the reader, if the reader is obese; but it also creates a mental picture, and the reader can envision a solution to being over weight.
Here’s an example of the claim approach to a sub-headline. “If you have only One Opp
For the last five years or so, the real estate market has clearly been leveraged in favor of the sellers. As we turn to 2007, the market is changing in favor of buyers.Real Estate Market for Buyers in 2007The real estate market is a funny thing. While there are many factors that play upon it, i
Let’s say you had a headline in relation to a weight loss product such as: “Discover How to Lose 10 Pounds per Week, without any Effort.” This headline, whether it is believable, or not, promises results within a specific time frame. Now, you want to follow it up with a sub-headline, so we’ll look at three different methods for a successful sub-headline.
Here’s a supporting sub-headline: “Stop Feeling Fat and Start Living.” This supporting statement agitates the reader, if the reader is obese; but it also creates a mental picture, and the reader can envision a solution to being over weight.
Here’s an example of the claim approach to a sub-headline. “If you have only One Opp
What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficia
Here’s a supporting sub-headline: “Stop Feeling Fat and Start Living.” This supporting statement agitates the reader, if the reader is obese; but it also creates a mental picture, and the reader can envision a solution to being over weight.
Here’s an example of the claim approach to a sub-headline. “If you have only One Opp
As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you.1. Blogs Weblogs, or blogs, as they are commonly called, are the primary reason RSS gained
Here’s a supporting sub-headline: “Stop Feeling Fat and Start Living.” This supporting statement agitates the reader, if the reader is obese; but it also creates a mental picture, and the reader can envision a solution to being over weight.
Here’s an example of the claim approach to a sub-headline. “If you have only One Opp
Retirement, what a joy! No work, all play, and plenty of time to just sit around and gaze at the birds. You now have all the time you need to do all the things you want. Visit the family, catch up with old friends, get out and fish that mountain stream or take that cruise to the Maldives. But hang o
Here’s an example of the claim approach to a sub-headline. “If you have only One Opportunity to Loose Weight – This is it!” This kind of a sub-headline accomplishes three tasks. It makes a claim that your product will work, addresses people who have tried other weight loss methods, and it subtly implies that your product might be the only one that works.
The last of these three sub-headline methods mentioned is the question. Here’s an example: “Who else wants to Drop some Excess Weight?” I’m not too fond of this sub-headline, or this approach, but it is a fairly common practice.
Sub-headlines can be used to break up paragraphs and to “air out” web sales copy. This is a great technique for Internet “surfers,” who commonly scan through the content you are working so hard to create. The fact is - scanning has existed since the first newspaper was printed. Isn’t that the way we all read a newspaper? - But now, the same beh
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