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Actual for You - 7 Vital Book Promotion Tips
Everyone has had their fair share of junk email in their inbox. The topics are an entirely eclectic mix--from recommendations to buy stocks to sex performance-enhancing medicines to outright scams. The people behind such spam emails are usually unscrupulous marketers and entrepreneurs out to make a quick buck. But nowadays, even the war mongers have resorted to spamming as a venue to address their deceitful propaganda.One of my most obedient friends recently forwarded an email to me with the subject line reading "Justice", all in uppercase.
4. Don’t Pitch Your Book
Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book. If you sound more like…. “Hello, I am an author who just published my women’s interest novel.....” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is
Over the years, payment cards like credit cards, cash cards and store cards have become an integral part of our lives. Due to attractive offers and benefits from numerous card companies and multi-nationals, most of us have got into the habit of keeping multiple cards, as they are easy to get and convenient to use.However, payment cards have two major drawbacks that have remained unnoticed for years – very high interest rates and restricted amount, leading to multiple cards and multiple high interest card debts. Research shows that people are
1. ALWAYS Take ‘No’ for an answer
It can be frustrating when the media isn’t interested in your book or story idea, but always thank them for their time and move on. If you try and persuade or argue with them you will leave a bad impression of yourself and your chances of working with this particular media in the future are slim. Try back in a couple months if it’s a show or publication that you’re particularly interested. The media changes with the seasons, and trends, so they may love your show or feature idea then, rather then now.
2. Don’t Hound Your Publicist
The more time you take up with your book publicist the less time they have to talk with the media. When you first begin your book publicity campaign ask your book publicist when an appropriate time would be to have a weekly chat, and see if they have a number to call in case of a publicity emergency. This will be well received by your book publicist and their efforts will be more successful!
3. Start NOW
A book publicity campaign is the most successful within the first 6 months from your book’s publication date (differs for traditionally published authors). This is because the media wants the latest products and they want to be the first to tell their audience about them. It’s best to start publicizing your story to mainstream and industry media prior to your book’s release and reach out to consumers once your book is available to order.
4. Don’t Pitch Your Book
Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book. If you sound more like…. “Hello, I am an author who just published my women’s interest novel.....” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is
If you are someone who is serious about marketing their website and if you’re smart, you need marketing software. The only way to dominate your market is by being efficient and constantly putting effort into your marketing. The most efficient and rapid way of doing so is by getting your hands on good marketing software.Over 8 in 10 people use search engines to find what they are looking for. This means business for you, because that means you can market your business with marketing software to 8 in 10 people online who are interested in your
2. Don’t Hound Your Publicist
The more time you take up with your book publicist the less time they have to talk with the media. When you first begin your book publicity campaign ask your book publicist when an appropriate time would be to have a weekly chat, and see if they have a number to call in case of a publicity emergency. This will be well received by your book publicist and their efforts will be more successful!
3. Start NOW
A book publicity campaign is the most successful within the first 6 months from your book’s publication date (differs for traditionally published authors). This is because the media wants the latest products and they want to be the first to tell their audience about them. It’s best to start publicizing your story to mainstream and industry media prior to your book’s release and reach out to consumers once your book is available to order.
4. Don’t Pitch Your Book
Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book. If you sound more like…. “Hello, I am an author who just published my women’s interest novel.....” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is
Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit. The problem is that when it comes to email marketing, most companies treat all their customers the same...providing the same nutrients to all of their fruit trees instead of taking time to understand that what makes an apple tree bear fruit may cause a cherry tree to produce a miserable crop. When you use email marketing properly, you spend your efforts providing each different type
2. Don’t Hound Your Publicist
The more time you take up with your book publicist the less time they have to talk with the media. When you first begin your book publicity campaign ask your book publicist when an appropriate time would be to have a weekly chat, and see if they have a number to call in case of a publicity emergency. This will be well received by your book publicist and their efforts will be more successful!
3. Start NOW
A book publicity campaign is the most successful within the first 6 months from your book’s publication date (differs for traditionally published authors). This is because the media wants the latest products and they want to be the first to tell their audience about them. It’s best to start publicizing your story to mainstream and industry media prior to your book’s release and reach out to consumers once your book is available to order.
4. Don’t Pitch Your Book
Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book. If you sound more like…. “Hello, I am an author who just published my women’s interest novel.....” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is
We all have family concerns. We’re concerned about finances – paying the bills, paying back loans, and sending our children to college. We’re concerned about the safety of our family members – Junior’s playing football this year, Jane’s asthma is acting up. We’re concerned about affording luxuries – Suzie’s expensive prom dress, this summer’s family vacation. Yes, if you have a family, it’s inevitable you have your fair share of family concerns.However, as parents, you’re not always going to be around to make sure these family concerns a
3. Start NOW
A book publicity campaign is the most successful within the first 6 months from your book’s publication date (differs for traditionally published authors). This is because the media wants the latest products and they want to be the first to tell their audience about them. It’s best to start publicizing your story to mainstream and industry media prior to your book’s release and reach out to consumers once your book is available to order.
4. Don’t Pitch Your Book
Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book. If you sound more like…. “Hello, I am an author who just published my women’s interest novel.....” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is
Forum is a gathering of people normally have a common interest on certain topic like investing, health etc. People in forum can share ideas, ask questions, socialize get help and give advice.However, you cannot post your advertising or any other promotional material in the forum as this is considered as SPAM! Unless, this forum is specially mentioned that allow you to post such promotional material.So, how to use forum as a free way to get traffic?In most of the forums, you are allowed to create a signature file which y
4. Don’t Pitch Your Book
Make sure that you’re pitching a concept, show idea, or solution when you begin promoting your book. If you sound more like…. “Hello, I am an author who just published my women’s interest novel.....” rather then, “Hello, is this a good time for you? Great. I’m a relationship expert who has proven that love novels bring couples closer in bed…” The second pitch is more intriguing and will most likely get a few minutes from the person on the receiving end. Your goal with every pitch should be to get their attention, a few minutes of their time and booked or featured as a guest, depending on the type of media.
5. Create a Press Kit
Before you begin promoting your book you should have a press kit ready to go. The essentials in most literary kits are a cover letter, press release, author bio, Q&A page, sample interview questions, and articles that make your topic relevant today. You’re publisher should supply you with these materials and if you’re self-published you’ll most likely need to create these materials from scratch and on your own. This can be a daunting task to some, but the internet or library can be helpful when researching the proper formats of these products. Or, find a publicist to create a press kit for you!
6. Know Your Target Audience
Who will buy your book? ‘Everybody’ is not the correct answer to this question, although it is a common answer. The more focused you can get with your efforts the better your results will be. If your book is more main stream rather then specialized, then try beginning with a smaller audience and broadening your focus after you’ve saturated this first audience. Just a tip: Authors should always start with their local media, then regional (surrounding areas and states), and finally saturate national media.
7. Have fun!
Your enthusiasm, humor, and smile should shine through in every phone pitch, letter, and e-mail. If you’re not excited about getting your work out there, then why should a producer or editor be excited to give you time on their program or space in their publication.
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