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Actual for You - 5 Hot Spots to Tweak for Higher Conversion Rates
How Brands DieDo Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile? Why not, who cares if that helps them make a strong come back, do what works.You see it is hard to build a brand and often very hard to make a come back, it can be done and it is being done, but it is not as easy as it looks these days as consumers and potential c ce Bonuses Call to Action P.S. Articles When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask. (Psst! I found a cool resource that writes basic articles for you for about $12! How To Start A Small BusinessTo start a small business you should consider the following factors:
Planning-Stay organized. The more you stay organized, the easiest it will be to respond to customer request in a timely fashion.Business plan-This is very important if you are going to request a loan to a bank or institution and at the same time it will give you a good starting point for your small business. This is a great tool to help you kick start your business.Initial Investment-A good rule of thumb is to include in your budget a six month operating expenses. What this means? That you should allocate this money All successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is salesmanship in print I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s EVERYWHERE. Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting income fast – tweaking the copy. Don’t make that mistake. Your business is too important.Here are 5 targeted hot spots any entrepreneur can tweak copy to start raking in the green. Home Page Website Copy Your home page or index page is the most important one on your site for two reasons. First, it's your welcome mat. It explains what the visitor is going to find on your site. Hopefully there's enough information to entice him to stick around and check out other pages on your site. Second, the home page carries the most weight with the search engines. Good copy can attract search engines while strategically sprinkling keywords and keyword phrases around that get your message across. Things to tweak: - Headline
- Opt in form for ezine, etc.
- Privacy policy on opt in
- Add audio
Sales Letters A good sales letter is at the center of most successful marketing campaigns. I call sales letters the mother of all marketing because they have all the elements you need for effective promotion. You can chunk it up to use it for descriptions about your product on the back cover, in ads, in mailings … the possibilities are endless. But you have to walk a fine line between over-the-top hype and grabbing a prospect’s attention. There's a definite art to writing a successful sales letter, but it’s not rocket surgery, as I like to say. (I’m famous for unknowingly mixing my metaphors.) There is a specific pattern you’ll notice if your study other sales letters – which I recommend you do. Things to tweak:- Headlines
- Subheadlines
- Opening
- Price
- Bonuses
- Call to Action
- P.S.
Articles When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask. (Psst! I found a cool resource that writes basic articles for you for about $12! Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it.And just to intrique your further, we don't even ask you for your e-mail address. We don't use mailing lists, or gather e-mail addresses, even for our newsletter, because we don't have to. Still intriqued? Read on.The One Word I'm Not Going To MentionIf I mentioned one word, one simple word business is too important.Here are 5 targeted hot spots any entrepreneur can tweak copy to start raking in the green. Home Page Website Copy Your home page or index page is the most important one on your site for two reasons. First, it's your welcome mat. It explains what the visitor is going to find on your site. Hopefully there's enough information to entice him to stick around and check out other pages on your site. Second, the home page carries the most weight with the search engines. Good copy can attract search engines while strategically sprinkling keywords and keyword phrases around that get your message across. Things to tweak: - Headline
- Opt in form for ezine, etc.
- Privacy policy on opt in
- Add audio
Sales Letters A good sales letter is at the center of most successful marketing campaigns. I call sales letters the mother of all marketing because they have all the elements you need for effective promotion. You can chunk it up to use it for descriptions about your product on the back cover, in ads, in mailings … the possibilities are endless. But you have to walk a fine line between over-the-top hype and grabbing a prospect’s attention. There's a definite art to writing a successful sales letter, but it’s not rocket surgery, as I like to say. (I’m famous for unknowingly mixing my metaphors.) There is a specific pattern you’ll notice if your study other sales letters – which I recommend you do. Things to tweak:- Headlines
- Subheadlines
- Opening
- Price
- Bonuses
- Call to Action
- P.S.
Articles When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask. (Psst! I found a cool resource that writes basic articles for you for about $12! Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses while strategically sprinkling keywords and keyword phrases around that get your message across.Things to tweak: - Headline
- Opt in form for ezine, etc.
- Privacy policy on opt in
- Add audio
Sales Letters A good sales letter is at the center of most successful marketing campaigns. I call sales letters the mother of all marketing because they have all the elements you need for effective promotion. You can chunk it up to use it for descriptions about your product on the back cover, in ads, in mailings … the possibilities are endless. But you have to walk a fine line between over-the-top hype and grabbing a prospect’s attention. There's a definite art to writing a successful sales letter, but it’s not rocket surgery, as I like to say. (I’m famous for unknowingly mixing my metaphors.) There is a specific pattern you’ll notice if your study other sales letters – which I recommend you do. Things to tweak:- Headlines
- Subheadlines
- Opening
- Price
- Bonuses
- Call to Action
- P.S.
Articles When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask. (Psst! I found a cool resource that writes basic articles for you for about $12! Honesty and Integrity in Your New Hire - and How to Identify It
Is honesty and integrity important to you in a new hire? If so, how do you identify this in your job applicants?Zeroing in on seeming weaknesses in the resume, then asking pointed questions about them at the interview?That might work, but only if your potential employee doesn’t understand the interview “game.” With more and more job seekers either taking courses in both resume writing and interview skills, this strategy is becoming less and less likely to work. The whole focus of interview courses is how to overcome shortcomings at your interview.Perhaps you expect for descriptions about your product on the back cover, in ads, in mailings … the possibilities are endless. But you have to walk a fine line between over-the-top hype and grabbing a prospect’s attention. There's a definite art to writing a successful sales letter, but it’s not rocket surgery, as I like to say. (I’m famous for unknowingly mixing my metaphors.) There is a specific pattern you’ll notice if your study other sales letters – which I recommend you do. Things to tweak:- Headlines
- Subheadlines
- Opening
- Price
- Bonuses
- Call to Action
- P.S.
Articles When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask. (Psst! I found a cool resource that writes basic articles for you for about $12! Job Interview: Know Your Rights
Considering the current economic climate and the ever increasing pressure on job seekers to find a job, some employers do not comply with federal regulations by discriminately selecting their employees. In many cases, some job seekers may be now willing to abandon some of their rights during an interview to get the job. But job seekers have rights and during an interview employers are prohibited from asking the applicant a certain number of information.Therefore, it is essential to know what information you should not be asked about and you are allowed to refuse to divulge. Employers are bance Bonuses Call to Action P.S. Articles When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask. (Psst! I found a cool resource that writes basic articles for you for about $12! www.justarticles.com Personally I don’t use them for my ezine but they can give you a head start on your library.)Things to tweak: - Titles of articles
- Length
- Update shirttails (about the author)
Ebooks Ebooks (or electronic books) are completely downloadable files usually created in a format that’s difficult to copy like PDF. And they are fast becoming the new standard for printing. Microsoft projects that within five years, over 50% of all new books will be in ebook format. They are a great way to make some passive income. Spend some time brainstorming your idea. Check online bookstores like Amazon.com to see what's in the marketplace already. If you want some help James Roche, the Info Product Guy, http://www.infoproductguy.com is uncanny at yanking the product right out of you. Things to tweak:- Titles
- Subtitles
- Back cover copy
- About the author
Ezines One of the best ways to stay in contact with your clients is through an ezine or "electronic magazine," like this one. These are newsletters emailed out on a regular basis with valuable information people want to read. You can also announce new products, contests and specials. As long as you provide something of value, people allow you to market to them. But beware. The minute your ezine becomes nothing more than one long ad, you'll lose subscribers by the boatload. Need help getting started? My gal pal, Alexandria Brown , the Ezine Queen can tutor you through the process. Things to tweak: - Put content at top
- Don't overwhelm with ads
- Add stories and observations
- Provide useful tips
Remember, never stop improving your copy. Little tweaks go a loooong way when it comes to increasing pr0fits.
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