rances. Again, use your circle of contacts network to spread the word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topic or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distrib

Your publisher will initially have a marketing plan for your new book. But ultimately it is your responsibility to market and promote it. Don’t solely rely on the publisher’s efforts. Why not? Because there are many variables that can limit the publisher’s marketing plans. For instance, other new books the publisher is promoting limit the promotion budget for your book. The budget has to be allocated among all the new books on the publisher’s list. Unless you are a new author that already has an established name and public visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

There limitations can be overcome if you proactively work with your publisher to market and promote your new book. There are steps you can take to enhance whatever marketing plans the publisher has for your new book. In addition, you can use your publisher to enhance your own book marketing initiatives.

First you need to get a clear understanding of the marketing plans the publishing company has for your book. What is the timing? What are the elements of the plan? The media outlets to be used? Get original copies of all marketing collateral pieces. Also, get a schedule of all events such as book signings and other public appearances, and the cities in which the events are planned. Establish a point of contact within the publisher’s marketing department to ask questions about your scheduled appearances to avoid miscommunication.

After you know the publisher’s marketing plans for your book, you can then take steps to enhance those plans. Use your circle of contacts network to tell of media advertising about your new book. Don’t depend on the publisher to generate attendance at book signings and other personal appearances. Again, use your circle of contacts network to spread the word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topic or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distrib

an established name and public visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

There limitations can be overcome if you proactively work with your publisher to market and promote your new book. There are steps you can take to enhance whatever marketing plans the publisher has for your new book. In addition, you can use your publisher to enhance your own book marketing initiatives.

First you need to get a clear understanding of the marketing plans the publishing company has for your book. What is the timing? What are the elements of the plan? The media outlets to be used? Get original copies of all marketing collateral pieces. Also, get a schedule of all events such as book signings and other public appearances, and the cities in which the events are planned. Establish a point of contact within the publisher’s marketing department to ask questions about your scheduled appearances to avoid miscommunication.

After you know the publisher’s marketing plans for your book, you can then take steps to enhance those plans. Use your circle of contacts network to tell of media advertising about your new book. Don’t depend on the publisher to generate attendance at book signings and other personal appearances. Again, use your circle of contacts network to spread the word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topic or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distrib

ke to enhance whatever marketing plans the publisher has for your new book. In addition, you can use your publisher to enhance your own book marketing initiatives.

First you need to get a clear understanding of the marketing plans the publishing company has for your book. What is the timing? What are the elements of the plan? The media outlets to be used? Get original copies of all marketing collateral pieces. Also, get a schedule of all events such as book signings and other public appearances, and the cities in which the events are planned. Establish a point of contact within the publisher’s marketing department to ask questions about your scheduled appearances to avoid miscommunication.

After you know the publisher’s marketing plans for your book, you can then take steps to enhance those plans. Use your circle of contacts network to tell of media advertising about your new book. Don’t depend on the publisher to generate attendance at book signings and other personal appearances. Again, use your circle of contacts network to spread the word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topic or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distrib

rances, and the cities in which the events are planned. Establish a point of contact within the publisher’s marketing department to ask questions about your scheduled appearances to avoid miscommunication.

After you know the publisher’s marketing plans for your book, you can then take steps to enhance those plans. Use your circle of contacts network to tell of media advertising about your new book. Don’t depend on the publisher to generate attendance at book signings and other personal appearances. Again, use your circle of contacts network to spread the word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topic or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distrib

rances. Again, use your circle of contacts network to spread the word about it via email, post cards, telephone calls, etc. At book signings be proactive and engage customers. Give a brief seminar about your book’s topic or read excerpts. The publisher will tell you when and where to appear, but it’s your job to make the most of your time at the signings.

You also work with your publisher to enhance your own book marketing initiatives. For the press kits you put together, for media distribution, the publisher can provide you with marketing collateral pieces such as bookmarks, press releases, etc. Your publisher is also the source of information about your book such as awards and positive reaction from readers it receives. This is information you will want to include in your marketing activities. Also, requests for appearances can come through the publisher.

As a new author, you must be proactive in marketing and promoting your book. Don’t depend solely on the publisher to do it. Work with your publisher to enhance whatever marketing plans it has for your new book. Then use the publisher as a resource to enhance your own book marketing initiatives.