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  • Actual for You - The Future of Article Marketing - An Interview

    Small Business Web Design
    Everything is subjected to first impressions. Why else do you think such things, as advertising, branding, and packaging are so important? Why do you think they exist in the fist place? Let’s face it. It is only with appropriate selling and marketing strategies are consumers driven to choose one product over another.In the vast world of the Internet where literally millions of Web sites compete for attention, the same principle runs the show. It is also a world where anybody can play the numbers game. All that is needed is an exciting web design powered by a reliable hosting system. Important factors such as creativity and accessibility can empower even a small business startup.Nowadays, a company need not be an international player to have its own Web site. Businesses of all kinds and sizes are finding the importance of being accessible online. It helps that programmers and designers are learning to customize their services and products to suit small business needs.A small business Web presence may not require the same complex design of an expensive Web site for a bigger business. But it does not have to look like an amateur was hired to do it. With just a little more investment, small businesses can get the professional treatment they deserve.With talented Web designe
    vice in order to take action?

    If the answer is "yes", then go back to the drawing board. Of course, the author may need to substitute "visit my website", "subscribe to my newsletter" or any of a dozen other calls to action based on the author's desires.

    When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly", so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point you can sell them something.

    Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer'. Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

    Question: Share a few of your best article writing tips with us.

    Answer: The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.

    A title

    10 Tips to Starting a Financially Successful Ebay Business Startting Right Now
    Ebay is Perhaps the easiest and fastest way to start a home based online business. Here are 10 Tips to starting a Successful Ebay Business1 - Become an Ebay ShopperBuy a Few things on Ebay. Learn your way around. Pay for your winning Bids Promptly and get positive Feedback2 - Register as a ResellerGo to the EBay Web Page and Register as a Reseller3 - Take a ClassEbay Offers online Classes starting at $19.95 and up http://pages.ebay.com/education/ebayuniversityonline/Ebay also Offers Classes in a Live Seminar Format http://pages.ebay.com/university/4 - PracticeFind something around the house you no longer want. Some Old Jewelery, a Game your child outgrew, that Gown you bought on sale and never wore, the Special addition Rubik's Cube. One man's junk is another man's Treasure.5 - What to SellSell something you enjoy. If you enjoy what you are doing you more then likely will be more successful. Sell what you know. If you couldn't spot a Rolex from a Timex you don't want to be selling watches.6 - Create Your AdUse Keyword rich text in your ads so they will be picked up by search engines. Make sure your text is people Friendly and People Readable7 - P
    Chris Ellington is the CEO and Founder of Article Marketer. With over 20 years of marketing experience and expertise, he works with small business owners, clarifying strategic business initiatives. He guides them in focusing on the most important and profitable aspects of their businesses. Less than a year old, the Article Marketer site already serves thousands of authors and has successfully completed more than 3.3 million article submissions.

    Question: I stumbled across your site by accident one day when I was approving articles on a list I owned. That's how I found you. Tell me how you got started in article writing and promotion.

    Answer: Content is the foundation of any internet marketing campaign. No matter what you choose to do, whether it's hard-core SEO, Google AdWords, search enging marketing, email marketing, or any other form of online marketing - the web is fundamentally built around content.

    Creating and providing content to the literally millions of content sites and newsletters just seemed to be a smart move. Did you know that there are now more websites on the net than there are people on the planet? The webmasters of those sites simply don't have time to create the sheer volume of content they need to fill their newsletters.

    I started sending articles to people who wanted content, and I was amazed at the results. More targeted traffic started showing up at my various sites. With more targeted traffic comes greater conversion - which means more people to opt-in to my lists, more affiliates join my programs, and more sales of my products and services.

    The problem was I was spending too much time submitting articles by hand. I knew there had to be a better way. There were services to do article submission - some charging up to $400 per article! - and there was software to download and install - but I was still chained to my desk to do the actual submission work.

    My consulting work with small business owners had taught me that what the market needed was a low-cost, automated, hands-free solution. I set out to build a service that would alleviate all of the problems that I'd seen with article marketing: either time-consuming and tedious drudgework or high expense for the author, while being spam-ridden for the newsletter editors and content site owners.

    I put together a team and we created completely automated submission, free article review to help each author get better results, and a team human-spam-blockers who make sure that spam never goes through our servers. Article submission is affordable to small business owners through a unique subscription model that allows an author to submit an unlimited number of articles without having to factor in the expense of each and every article.

    Question: What changes have you seen in article writing and promotion since you started your service?

    Answer: The article marketing landscape is constantly changing. Some once very popular article sites have completely vanished, overwhelmed by spam and the sheer volume of new articles being submitted. At the same time, new sites come online all the time. Keeping up with these changes is almost a full time job.

    As people started understanding that they could get one-way (as opposed to reciprocal) links, better search engine placement, improved pagerank, more traffic and sales just from writing articles, we've seen the inevitable entry of spammers into the market. These are people who are not interested in providing good content, but only want a free link in someone's newsletter.

    The result is that the article directories and content site owners are putting more restrictions on the articles they'll accept. While in the early days we could submit short (150-250 word) articles, these days if an article isn't at least 400 words, it's unlikely to be accepted. A number of sites have now banned the use of 'tinyurl' URL replacements because spammers mask their affiliate links or links to bad neighborhoods.

    It used to be that we could incorporate URLs into the article body, but more and more article sites are rejecting anything they find with a .com address. We have worked out an arrangement with most of the content sites to allow the specific use of URLs under certain circumstances, and we teach our authors how they can effectively incorporate URLs into their articles and yet avoid having their accounts banned.

    We've seen a surge of "Private Label" articles in the market. These are canned, pre-written articles that people can buy and submit under their own names. Unfortunately, only the first few people who submit those articles are successful, everyone else is an "also ran". Private Label articles are like jokes on the internet. The first time you see one, it's funny. The 50th time it's just annoying.

    Question: What do you think article writers should be aware of when writing articles?

    Answer: There are three rules when it comes to writing articles:

    Rule #1: Provide Good Content
    Rule #2: Provide Good Content
    Rule #3: When in doubt, see Rules #1 and #2

    If you follow those three rules, you'll do just fine. What is "good content"? It's approximately 750 words that allows the reader to come away with some knowledge that wasn't there before. Focus on a topic and make sure that the reader gets something of value at the end.

    Authors should ask themselves this question: Must a reader buy my product/service in order to take action?

    If the answer is "yes", then go back to the drawing board. Of course, the author may need to substitute "visit my website", "subscribe to my newsletter" or any of a dozen other calls to action based on the author's desires.

    When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly", so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point you can sell them something.

    Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer'. Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

    Question: Share a few of your best article writing tips with us.

    Answer: The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.

    A title

    Launch a New Business on Any Budget
    A recent survey revealed that 40% of American workers have considered starting a business, but many fail to pursue their dreams due to funding constraints. While there are people who invest thousands of dollars to launch their businesses, there are just as many businesses that were started with just a few hundred dollars and some ingenuity.Michael Simmons, the founder of Kinko’s, rented a space the size of a closet near a college and started his business with a few spiral notebooks and a single copy machine. If he had waited until he had enough saved up to open a 4000 square foot store, he might be an accountant right now.Consider ThisYou may have a vision of a giant store, warehouse or internet operation but if your funds are low, it can seem like a pipe dream. But a sagging bank account doesn’t have to stop you before you even get started. Consider launching your business on a smaller scale. In fact, launching your business on a smaller scale can have many advantages. It allows you time to test your market and evaluate your price point. You may want to try different methods and pricing strategies to see what works. Since your investment is minimal, you can make some mistakes without ending up financially devastated.It takes some creativity to build any s
    More targeted traffic started showing up at my various sites. With more targeted traffic comes greater conversion - which means more people to opt-in to my lists, more affiliates join my programs, and more sales of my products and services.

    The problem was I was spending too much time submitting articles by hand. I knew there had to be a better way. There were services to do article submission - some charging up to $400 per article! - and there was software to download and install - but I was still chained to my desk to do the actual submission work.

    My consulting work with small business owners had taught me that what the market needed was a low-cost, automated, hands-free solution. I set out to build a service that would alleviate all of the problems that I'd seen with article marketing: either time-consuming and tedious drudgework or high expense for the author, while being spam-ridden for the newsletter editors and content site owners.

    I put together a team and we created completely automated submission, free article review to help each author get better results, and a team human-spam-blockers who make sure that spam never goes through our servers. Article submission is affordable to small business owners through a unique subscription model that allows an author to submit an unlimited number of articles without having to factor in the expense of each and every article.

    Question: What changes have you seen in article writing and promotion since you started your service?

    Answer: The article marketing landscape is constantly changing. Some once very popular article sites have completely vanished, overwhelmed by spam and the sheer volume of new articles being submitted. At the same time, new sites come online all the time. Keeping up with these changes is almost a full time job.

    As people started understanding that they could get one-way (as opposed to reciprocal) links, better search engine placement, improved pagerank, more traffic and sales just from writing articles, we've seen the inevitable entry of spammers into the market. These are people who are not interested in providing good content, but only want a free link in someone's newsletter.

    The result is that the article directories and content site owners are putting more restrictions on the articles they'll accept. While in the early days we could submit short (150-250 word) articles, these days if an article isn't at least 400 words, it's unlikely to be accepted. A number of sites have now banned the use of 'tinyurl' URL replacements because spammers mask their affiliate links or links to bad neighborhoods.

    It used to be that we could incorporate URLs into the article body, but more and more article sites are rejecting anything they find with a .com address. We have worked out an arrangement with most of the content sites to allow the specific use of URLs under certain circumstances, and we teach our authors how they can effectively incorporate URLs into their articles and yet avoid having their accounts banned.

    We've seen a surge of "Private Label" articles in the market. These are canned, pre-written articles that people can buy and submit under their own names. Unfortunately, only the first few people who submit those articles are successful, everyone else is an "also ran". Private Label articles are like jokes on the internet. The first time you see one, it's funny. The 50th time it's just annoying.

    Question: What do you think article writers should be aware of when writing articles?

    Answer: There are three rules when it comes to writing articles:

    Rule #1: Provide Good Content
    Rule #2: Provide Good Content
    Rule #3: When in doubt, see Rules #1 and #2

    If you follow those three rules, you'll do just fine. What is "good content"? It's approximately 750 words that allows the reader to come away with some knowledge that wasn't there before. Focus on a topic and make sure that the reader gets something of value at the end.

    Authors should ask themselves this question: Must a reader buy my product/service in order to take action?

    If the answer is "yes", then go back to the drawing board. Of course, the author may need to substitute "visit my website", "subscribe to my newsletter" or any of a dozen other calls to action based on the author's desires.

    When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly", so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point you can sell them something.

    Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer'. Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

    Question: Share a few of your best article writing tips with us.

    Answer: The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.

    A title

    The Number 1 Reason Most Websites Fail
    Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers.Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings.."A Website? Yeah - We Got One Of Those Three Years Ago"I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like the right thing to do.They don't have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of the offices. And that's
    n the expense of each and every article.

    Question: What changes have you seen in article writing and promotion since you started your service?

    Answer: The article marketing landscape is constantly changing. Some once very popular article sites have completely vanished, overwhelmed by spam and the sheer volume of new articles being submitted. At the same time, new sites come online all the time. Keeping up with these changes is almost a full time job.

    As people started understanding that they could get one-way (as opposed to reciprocal) links, better search engine placement, improved pagerank, more traffic and sales just from writing articles, we've seen the inevitable entry of spammers into the market. These are people who are not interested in providing good content, but only want a free link in someone's newsletter.

    The result is that the article directories and content site owners are putting more restrictions on the articles they'll accept. While in the early days we could submit short (150-250 word) articles, these days if an article isn't at least 400 words, it's unlikely to be accepted. A number of sites have now banned the use of 'tinyurl' URL replacements because spammers mask their affiliate links or links to bad neighborhoods.

    It used to be that we could incorporate URLs into the article body, but more and more article sites are rejecting anything they find with a .com address. We have worked out an arrangement with most of the content sites to allow the specific use of URLs under certain circumstances, and we teach our authors how they can effectively incorporate URLs into their articles and yet avoid having their accounts banned.

    We've seen a surge of "Private Label" articles in the market. These are canned, pre-written articles that people can buy and submit under their own names. Unfortunately, only the first few people who submit those articles are successful, everyone else is an "also ran". Private Label articles are like jokes on the internet. The first time you see one, it's funny. The 50th time it's just annoying.

    Question: What do you think article writers should be aware of when writing articles?

    Answer: There are three rules when it comes to writing articles:

    Rule #1: Provide Good Content
    Rule #2: Provide Good Content
    Rule #3: When in doubt, see Rules #1 and #2

    If you follow those three rules, you'll do just fine. What is "good content"? It's approximately 750 words that allows the reader to come away with some knowledge that wasn't there before. Focus on a topic and make sure that the reader gets something of value at the end.

    Authors should ask themselves this question: Must a reader buy my product/service in order to take action?

    If the answer is "yes", then go back to the drawing board. Of course, the author may need to substitute "visit my website", "subscribe to my newsletter" or any of a dozen other calls to action based on the author's desires.

    When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly", so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point you can sell them something.

    Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer'. Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

    Question: Share a few of your best article writing tips with us.

    Answer: The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.

    A title

    War Market
    There is no question that the stock market is being affected by war jitters. When it looks like peace we have a strong rally. When it looks like shooting will begin momentarily the market takes a dump. What should you do with your stock, mutual funds or cash that is waiting to find a home?Back when I was a floor trader we had a saying “When in doubt get out”. And that applies just as strongly today to everyone whether you area professional trader or a retired person living off your equity income.You might say that I am not a trader or speculator so I won’t do anything. Let me clarify what you really are. You are a speculator whether you want to admit it or not. The only thing that separates you from the floor trader who is scalping for a few ticks and someone who has thousands of dollars in a retirement account is the time frame. If all you do is buy and hold you still are a speculator. You are hoping the market will come back. Your broker told you so.What your broker did not tell you is that long-term bull markets are followed by long-term bear markets of equal length. Because we have been in a long-term bull from 1982 to 2000 the mindset of the investor has become conditioned to believe the every correction will see another new high. That is true, but can you afford to wait t
    ticle sites are rejecting anything they find with a .com address. We have worked out an arrangement with most of the content sites to allow the specific use of URLs under certain circumstances, and we teach our authors how they can effectively incorporate URLs into their articles and yet avoid having their accounts banned.

    We've seen a surge of "Private Label" articles in the market. These are canned, pre-written articles that people can buy and submit under their own names. Unfortunately, only the first few people who submit those articles are successful, everyone else is an "also ran". Private Label articles are like jokes on the internet. The first time you see one, it's funny. The 50th time it's just annoying.

    Question: What do you think article writers should be aware of when writing articles?

    Answer: There are three rules when it comes to writing articles:

    Rule #1: Provide Good Content
    Rule #2: Provide Good Content
    Rule #3: When in doubt, see Rules #1 and #2

    If you follow those three rules, you'll do just fine. What is "good content"? It's approximately 750 words that allows the reader to come away with some knowledge that wasn't there before. Focus on a topic and make sure that the reader gets something of value at the end.

    Authors should ask themselves this question: Must a reader buy my product/service in order to take action?

    If the answer is "yes", then go back to the drawing board. Of course, the author may need to substitute "visit my website", "subscribe to my newsletter" or any of a dozen other calls to action based on the author's desires.

    When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly", so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point you can sell them something.

    Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer'. Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

    Question: Share a few of your best article writing tips with us.

    Answer: The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.

    A title

    Writing eBooks - How To Make Sure Your eBooks Are Successful - Part II
    The following article is one of a series of articles which focus on Article Marketing, Affiliate Marketing and Internet Marketing. All of the articles are based on real experiences and research done over twenty years as a personal and business coach. They are also written in response to questions which I have been asked as well as address common challenges that people have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that you find the following information of value. One idea, one tip, one clue can make all the difference.Writing eBooks – How To Make Sure Your eBooks Are Successful – Part IINo Kidding, here’s the continuation from part I…The next step in the process is to consider exactly why you are about to write this ebook. Again, what we are trying to do is make the actual writing part as easy as possible. Of course, as all good writers know, rewrites are always inevitable. The point, however, is to realize that the more that is determined before the writing is started, the less rework that will be required later.So, why are you writing and going to publish this ebook?I want to build on my credibility as an authority in this field I want to use it as a means o
    vice in order to take action?

    If the answer is "yes", then go back to the drawing board. Of course, the author may need to substitute "visit my website", "subscribe to my newsletter" or any of a dozen other calls to action based on the author's desires.

    When providing newsletter content, it's important to remember that you are speaking directly to a specifically targeted audience. These are people who have subscribed to "Dog Weekly" or "Fish Tank Monthly", so if your thing is dogs or fish tanks, this is your perfect audience. Put your best foot forward. Give them really good information and they'll want to visit your site for more information. At that point you can sell them something.

    Another important point is that articles stay on the article banks forever. When you include a call to action in your resource box, make sure it's not a 'limited time offer'. Don't use contact information that might go away. It's always best to send your readers to a website you control (and can update) so that if your email address or phone number changes, they will still be able to reach you.

    Question: Share a few of your best article writing tips with us.

    Answer: The title is key. It's the first thing people see and the first decision they make about your article. If they don't get past the title, they'll never read the rest.

    A title should never be a noun. If you have a great article about fish tanks, and you title it "Fish Tanks", you're unlikely to get as many readers as you would with, for instance "How to Keep Your Fish Tank Sparkly Clean" (assuming, of course, that the article is about keeping a fish tank clean.) Add some action and some excitement to your title to draw people into the content.

    Your article itself should be about one thing. Don't try to cover all aspects or every angle in a single article. Break it down into component parts and explain the most important points.

    Try not to write a multi-part article series. I know that goes against some other advice you may have heard, but there are some important reasons to avoid multipart articles.

    The first problem is that a reader may not have access to the other parts. How terrible would it be to find "Fish tanks Part 2" and not know how to find the first part? The second problem is that newsletter publishers may not be willing to commit to running all 16 parts of your masterpiece, and so will not print any of your work. Each article you write must be able to stand on its own, with a beginning, a middle and an end. Don't require that a reader be fluent in parts 1-3 before they read part 4. Never end your article with "to be continued..." or "the rest of this article can be found on my website..." because the content site owners are expecting you to provide content - all of it - in exchange for the link and the targeted audience they'll be delivering to you.

    Question: What trends do you see in article writing and promotion, and what do you think the future holds for article writing and promotion?

    Answer: We're seeing a shift in the marketplace. While at one time only "polished authors" would submit their articles, it's become much more common to get really good articles from average business owners.

    People who have never written an article before are discovering that it isn't that hard. Our editors help them put out a good quality article the first time through. I can't tell you the number of emails we get thanking us for the detailed assistance provided by our review team. Anyone can write an article about a topic they're passionate about (and isn't that why they started a business in the first place?) and they can create interesting content just based on their own experiences.

    I believe that the surge of "Private Label" articles will go away as people discover that only original content actually delivers the results of marketing with articles. While re-writing those articles can be effective, just replacing certain words with synonyms is not enough. You can't expect a dog newsletter owner to put "Combing Your Mutt" in the newsletter after publishing "Grooming Your Dog" in last week's newsletter.

    I think people are getting more excited about bringing their own expertise to the fore. Different dog groomers can write about combing dogs and have each of them published in the dog newsletter, because each tells a specific story or anecdote, provides original tips and tricks learned "in the trenches", and brings a fresh perspective to the subject.

    Will article writing and submission ever go the way of banner ads, pop ups, and FFA sites? No, because content is the foundation of the web. Other forms of marketing have come and gone - even email marketing is difficult these days - but anyone who provides good content to the content-hungry audience will see their work published all around the net, will get links from relevant sites, will see their pagerank increase, and will get more targeted traffic to their websites.

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