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Actual for You - How to Keep Customers
Close your eyes and think about logos that you associate with products. All of us can name several such products in just a few seconds. The most popular logos for me are the golden arch of McDonalds and the Chevy emblem. Both have stood the test of time, allowed the company’s to change with market demands, and stay imprinted in the minds of consumers all over the world. Coming up with a logo for your business can be very difficult. You want it to be original and relative to the type of business you have. You will need to be creative, as well as make sure your logo isn’t too similar to that of another product or service on the market.Where to get a l
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable
Here's a common myth that plagues pretty much every office I've ever been to: Everybody appreciates a good joke. While we may desperately want this to be true, it's just not the case. While it may be a genuinely funny joke, it just might not fly in an office environment. Even if you think it's the funniest joke since the "I'm Rick James" era (which, by the way, is OVER), you should definitely consider saving it for after work during the following three situations:Client MeetingsI can't emphasize this point enough, and I think I make it in every article I write about client interactions: You need to be extremely conscious of the ima
The question I want answered is; did he ever work with customers on day-to-day basis and if so, was he some kind of saint?
Let's face it; customers can be a real pain in the neck. You move heaven and earth for them, you respond to their every whim, you give them time to pay and they still try to screw your prices down.
Just when you've done all that, they leave you and start buying from one of your competitors.
Wouldn't running a business be a whole lot better if we didn't have customers? Well, as we know only too well, we do need customers and lots of them. We want them to stay with us and we want them to say nice things about us to other people.
We also want them to pay us on time and accept the fact that we might be a bit more expensive than others.
So how do we perform this miracle? It's dead easy really; you only have to consider two factors: be reliable and be likeable. First off, let's consider what we mean by being reliable.
Reliability is about your product or service doing what you say it will do. It comes in two parts, the first part being: doing it right first time and doing it on time. If you can't get this bit right then you're going to have big problems. Customers will accept the occasional mistake, but too many and you've had it, so let's look a bit closer at reliability.
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send information when we said we would;
*Failing to include something extra when we said we would.
The ironic thing is that some customers often regard these failures as quite normal. However, these people won't stay with you, they don't say nice things about you to other people and they'll complain about your prices.
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable.
When you are totally cash strapped yourself, it is pretty darn difficult to maintain sound judgment when someone tells you that they know how to make extra money. You might know that whatever making extra money ideas that they have could be pretty much a hair-balled get rich quick scheme. But then, part of you wants so much to believe in it. After all, people do get lucky right?You might be down on your luck, working for minimum wage in a gas station, but this cannot be all that life has in store for you, right? Maybe whatever particular sales person you're coming across, be it in the classifieds or online, it has just what you need to help you in your que
Wouldn't running a business be a whole lot better if we didn't have customers? Well, as we know only too well, we do need customers and lots of them. We want them to stay with us and we want them to say nice things about us to other people.
We also want them to pay us on time and accept the fact that we might be a bit more expensive than others.
So how do we perform this miracle? It's dead easy really; you only have to consider two factors: be reliable and be likeable. First off, let's consider what we mean by being reliable.
Reliability is about your product or service doing what you say it will do. It comes in two parts, the first part being: doing it right first time and doing it on time. If you can't get this bit right then you're going to have big problems. Customers will accept the occasional mistake, but too many and you've had it, so let's look a bit closer at reliability.
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send information when we said we would;
*Failing to include something extra when we said we would.
The ironic thing is that some customers often regard these failures as quite normal. However, these people won't stay with you, they don't say nice things about you to other people and they'll complain about your prices.
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable
Creating a business plan is much like drawing a blueprint for the success of your business. It is an exercise that helps the entrepreneur get all of his thoughts in the proper place, and determine what you need to do for success and how to get there, much the way a road map takes you from one town to another.Parts of the plan usually include:an introduction – defining the purpose of the plan; overview of company – defining what the company is and will be; product description – describing the product the company will sell; marketing and sales-outlining the venues which will be used to selling product such as TV adve
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send information when we said we would;
*Failing to include something extra when we said we would.
The ironic thing is that some customers often regard these failures as quite normal. However, these people won't stay with you, they don't say nice things about you to other people and they'll complain about your prices.
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable
One of the hottest sales careers out there is in pharm sales. This field has always been a very popular career to get into but to many outsiders, there are a lot of questions about pharm sales. Here are some of the more common pharm sales questions and answers. What do pharm sales reps actually do?"Pharm sales reps promote the use of their company’s drug products to mainly physicians, pharmacists and nurses. They also make sure that pharmacies have enough stock of their company’s drug products on the shelves.""The term pharm sales rep is also interchangeable with such terms as pharma rep, pharmaceutical sales representative, d
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send information when we said we would;
*Failing to include something extra when we said we would.
The ironic thing is that some customers often regard these failures as quite normal. However, these people won't stay with you, they don't say nice things about you to other people and they'll complain about your prices.
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable
Many of us are familiar with at least the concept of bulletproof and bullet resistant glass, but for most of us these concepts play little role in our day to day lives. Even so, this powerful and potentially life saving technology is important in a number of locations, including some you may not have been aware of. Some of the many uses of bulletproof and bullet resistant glass products include:- The Military – When many people think of bullet proof glass and bullet resistant materials, it is the military that first comes to mind. Few people are more in need of quality bullet resistant materia
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable.
However, I believe that more than anything you, your product or service and your people have to be likeable.
Too many organisations forget that their customers are humans and the thing about humans is that they don't always make decisions logically. You may have a reliable product or service, reliable delivery time and competitive prices. But it's not enough.
Customers are driven by their emotions and it helps a heck of a lot if they like you and feel good about your business and your people.
"Our customers do like us," I hear you say, "except maybe the difficult ones, the awkward people, the ones who are never happy, the miserable devils - need I go on? Have you ever heard the saying "you only get the customers you deserve"?
Run your eye down the following list and see how many you can tick off.
*We always have a genuine smile for every customer.
*We are warm and friendly to all customers.
*We listen carefully and make it obvious that we are listening.
*We use the customers name and our name appropriately.
*We give the impression that we care.
*We empathise with problems or complaints and respond quickly.
*We occasionally do something to pleasantly surprise the customer.
*We always keep our promises.
*We give the impression that we are fun to deal with.
*We treat the customer the way they want to be treated, not the way we want to be treated.
How well did you do? If you've got a lot of ticks then you probably have lots of customers who like you. Just a word to the managers and employers amongst you. Run your eyes down that list again and replace the word "customer" with the words "employee" or "staff colleague." How many ticks did you get this time? Lots of ticks mean your staff like you and it probably follows that your customers do as well.
Have you noticed how being likeable costs so little? A lot less than advertising or other promotional activity required to replace lost customers.
Maybe the customer isn't always right, but if you want to keep them, make sure they like you.
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