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Actual for You - Network Marketing Success- MLM Recruiting- The 10 Rules for MLM Cold Market Ads
I must admit something. I don't like paying money. Heck, I don't like paying money to anyone that I don't have to but sometimes it's just plain required. In fact, taxes are required by law. Last year, I had to fork over a hefty sum to a lot of different agencies and people who I never thought I had to, but the IRS annual income tax was one of my biggest checks that I cut. Let's take a look at some of the major issues of tax relief and see if we can get you some.1)Deductions. Deductions saved me a ton of money last year. If you have a business, a lot of different things are eligible for deduction and can therefore save you a large amount of money. If you don't have a business, try looking into taking a deduction for your interest on your mortgage or more. Some things are eligible for de
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushe
Many of our clients want to write their own copy which is fine if they know that writing for the web is much different from writing a brochure, sales letter, or print ad. If you are hiring a writer, make sure you hire a writer well-versed in writing for search engine ranking, and for how users read on the web.Here are the basics to look for when writing for the web:Rule #1 - Users don't read, they scan.Use: Bolded Items Short Sentences Bulleted Lists Short Paragraphs Use Headings and SubheadingsRule #2 - The longer the line of text is horizontally on the page, the harder it is to read and comprehend.Use: Narrow column widths (there is a reason newspapers are they way they are Left aligned text (never right or center align it)<
Waste of time.
No luck.
Total bomb.
Does that describe your responses you have had with mlm recruiting classified ads?
There are reasons that happens, including just bad copy in a classified or a bad headline. And that does happen to folks who don't understand the psychology of running MLM Recruiting ads.
But we have found, after a lot of research and study, that there are 10 Rules to classified ads responses in MLM. And some are common sense, others may surprise you.
If you are working the cold market, and having little luck, maybe this will help, and open your eyes to why your response may be a little lacking in your ads. And of course, there are some reasons you just can't do anything about.
Here they are:
The Ten Rules of Response in MLM Cold Market Classified Ads.
1) It all depends on whose looking.
Simply, there are weeks that there are not many people looking at the MLM Recruiting ads, and there isn't a thing you can do about that. If that happens, just understand it, and move on. Next week will be better.
I ran ads that pulled nothing one week, and ran it again the next week and got a lot of calls. Don't be too discouraged if a bad week happens and you get no calls. Sometimes that is gonna happen. Accept it and wait till next week.
2) It all depends on whose looking and what they are looking for.
So true. People may be looking, but if they are not looking for what you are offering, then you still may get limited response.
Continue on and know that the people you are looking for will eventually see your ad. Maybe not today, or this week, but it will happen.
Reality is, I ran a ton of Network Marketing Recruiting ads, and I knew there were people looking as they called me. But many weren't looking for what I had to offer as most were looking for a job.
God blessem, move on to the next response which there will be more.
3) Ads must be run consistently, not just once.
Cold Market MLM Recruiting Ads that run for weeks at a time have a better response in the long run then short run ads. I had many people I recruited tell me they looked at our ad for several weeks before calling, as they were curious to see if we would be around for a while.
Don't be afraid to run an ad for weeks as you will get calls from folks who don't call ads the first week they run.
4) The first 5 words must grab their attention.
The first 5 words in the headline, and copy MUST grab their attention. If they don't, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick up the phone and call. I have ran many ads that I didn’t realize the first 5 words were horrible. I received no calls off of those ads.
Don't make the mistakes I did. That will cost you dearly.
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushe
Are you a great sales manager? Well if you really are a great sales manager then every single one of the sales people under you should be making more than your salary, unless your company is paying you an additional stipend on the total amount of sales on your team.Indeed my company always did that and we always watched our sales climb higher and higher year after year. I forget who but a couple of decades ago I heard this comment on a Business Cassette Tape and have held onto that saying ever sense;“Great Sales Managers Make Less than all their Sales People”perhaps it was one of Tom Hopkins or Zig Ziglar’s tapes from the Nightengale Conant Series, nevertheless I have adopted that saying as one of my mantras in business and I had always thought that it w
Here they are:
The Ten Rules of Response in MLM Cold Market Classified Ads.
1) It all depends on whose looking.
Simply, there are weeks that there are not many people looking at the MLM Recruiting ads, and there isn't a thing you can do about that. If that happens, just understand it, and move on. Next week will be better.
I ran ads that pulled nothing one week, and ran it again the next week and got a lot of calls. Don't be too discouraged if a bad week happens and you get no calls. Sometimes that is gonna happen. Accept it and wait till next week.
2) It all depends on whose looking and what they are looking for.
So true. People may be looking, but if they are not looking for what you are offering, then you still may get limited response.
Continue on and know that the people you are looking for will eventually see your ad. Maybe not today, or this week, but it will happen.
Reality is, I ran a ton of Network Marketing Recruiting ads, and I knew there were people looking as they called me. But many weren't looking for what I had to offer as most were looking for a job.
God blessem, move on to the next response which there will be more.
3) Ads must be run consistently, not just once.
Cold Market MLM Recruiting Ads that run for weeks at a time have a better response in the long run then short run ads. I had many people I recruited tell me they looked at our ad for several weeks before calling, as they were curious to see if we would be around for a while.
Don't be afraid to run an ad for weeks as you will get calls from folks who don't call ads the first week they run.
4) The first 5 words must grab their attention.
The first 5 words in the headline, and copy MUST grab their attention. If they don't, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick up the phone and call. I have ran many ads that I didn’t realize the first 5 words were horrible. I received no calls off of those ads.
Don't make the mistakes I did. That will cost you dearly.
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushe
Many years ago, when I was first learning about optimization and search engine submission, I looked everywhere on the Web for an easy tutorial that explained step-by-step how to submit a website to search engines and directories. I couldn’t find one and so I had to piece together the most successful process to use via trial and error.Now there is such a huge amount of misinformation on the Web about search engine submission, I thought it was high time I wrote a basic tutorial to help webmasters sort fact from fiction.Before You BeginBefore you can start to submit your site to search engines, you need to make sure it is ready for indexing. Use the following checklist to be absolutely sure your site is submission-ready:• Are all pages complete? (No “under constructio
Continue on and know that the people you are looking for will eventually see your ad. Maybe not today, or this week, but it will happen.
Reality is, I ran a ton of Network Marketing Recruiting ads, and I knew there were people looking as they called me. But many weren't looking for what I had to offer as most were looking for a job.
God blessem, move on to the next response which there will be more.
3) Ads must be run consistently, not just once.
Cold Market MLM Recruiting Ads that run for weeks at a time have a better response in the long run then short run ads. I had many people I recruited tell me they looked at our ad for several weeks before calling, as they were curious to see if we would be around for a while.
Don't be afraid to run an ad for weeks as you will get calls from folks who don't call ads the first week they run.
4) The first 5 words must grab their attention.
The first 5 words in the headline, and copy MUST grab their attention. If they don't, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick up the phone and call. I have ran many ads that I didn’t realize the first 5 words were horrible. I received no calls off of those ads.
Don't make the mistakes I did. That will cost you dearly.
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushe
Selling real estate on the internet may sound like an ungainly concept. However, the exposure the real estate receives over such a vast media like the internet is every realtor's fantasy.Can eBay be used to market real estate? The answer is a remarkable "Yes!"eBay provides functionality that is clearly flexible to the needs of most realtors. It provides a widespread medium of advertisement for the real estate. It is also a relatively cheap way of advertising.One of the finest things about selling real estate on eBay is that it "markets" to numerous areas around the globe, not just a local area. Advertising on eBay makes the property available to more than 100 million potential buyers, including people from other countries. Visitors can scan through the property details 24
Don't be afraid to run an ad for weeks as you will get calls from folks who don't call ads the first week they run.
4) The first 5 words must grab their attention.
The first 5 words in the headline, and copy MUST grab their attention. If they don't, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick up the phone and call. I have ran many ads that I didn’t realize the first 5 words were horrible. I received no calls off of those ads.
Don't make the mistakes I did. That will cost you dearly.
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushe
Buying has never been easier than now with easy access to credit, paperless transactions, etc. With consumerism sweeping across the globe and rising interest rates, many folks find themselves stranded with debts which they simply cannot afford to repay. So if you are in debt and are struggling, you are definitely not the only one. Fortunately, there are debt consolidation companies which can help you to restructure and get rid of your debt.How does debt consolidation work? It is not another loan. Simply put, debt consolidation companies help you to consolidate your debts, lower your monthly payments for your credit card bills, etc. One thing the debt consolidation company is to negotiate for lower interest rates and monthly payments with each individual creditor of yours. There are gen
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushes readers away.
Simply, for the person you are looking for, hype is a no-no. There are many "hypey" ads out there promising the moon, but the kind of people that are attracted to that ad are not who you are looking for.
Trust me on this one, been there done that. The only people you will attract are short term "lottery heads" that think they won the lottery. Go ahead, try hype. You will find out like I did.
Inferno Secret: Watching WI-TV in MLM.
7) Think -- WI-TV.
Get them watching mental TV, of sorts. Think, "What Is The Value ?" In your ads, you must put the value to the reader in it, and also what they will get out of your offer. People want to know if what you have to offer will increase, expand, enlarge, and empower their life.
All are a direct result of Value. Keep it in the MLM Recruiting ad and create VALUE in the minds of your readers. And that will determine a LOT of the response ratio of your ads.
8) Understand the Rule of TRASH.
Simply, you’re going to get TRASH calls. People who are just kicking tires, and not interested in what you have to offer, and that goes with the territory. If you are running ads and expect all calls to be interested, you are fooling yourself.
Probably at least 30% of your calls will be TRASH calls and you just smile and move to the next one.
TRASH is one of those pain in the rears about running ads, and yes, you can put a very focused ad in that will get rid of most of the "trash" calls, but you still will always get tire kickers with every ad. Sift through them and move forward to the next response.
9) The Rule of Impact.
You want your Home Business headline and copy to IMPACT and gain their attention. There is a training we do called "The 10 Hottest Impact Words for MLM Classified Ads." It is on our site.
I would suggest you look at it. Impact is a secret that will triple your response on ads. Impact, don’t Inform, and you will get a much better response.
10) The Rule of Loss.
The fear of loss is an incredible motivator in ads, and can explode your calls. Don't be afraid to use it. People will move twice as quick for loss then gain. It is human nature, and works all the time.
Again, there are questions and phrases that can create an enormous fear of loss, and compel people to call your ad. Use them effectively and often, and your response will EXLPODE!
These are the 10 Rules of Response for MLM Recruiting Classified Ads for Network Marketing Recruiting. Learn them, use them, and master them to create responses you want and understand the ones you don't want.
Mastery of MLM Recruiting in MLM Classified ads is the key...
blessings...
doug Firebaugh PassionFire Intl http://www.passionfire.com
© 2005 PFI / all rights reserved
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