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  • Actual for You - Customers Aren't Angry - They're Afraid!

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    p>They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe.

    They don’t need to be engaged in a deba

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    A tremendous amount of time, money, and energy is invested in corporate America teaching customer service reps and other associates how to avoid, reduce, and remedy conflicts with customers.

    Examine the classes offered by giants in the training industry, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”

    It’s an appealing title, to be sure, and robust registrations will support such offerings.

    But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of these efforts misguided, if not utterly wasted?

    Wouldn’t that mean we’re prescribing the wrong medicine for what ails us, and them?

    Consider this alternative explanation. When customers call in, using a loud voice, expressing themselves in fits and starts, and even taking personal swipes at CSR’s, these people are not angry.

    They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe.

    They don’t need to be engaged in a debat

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    try, and you’ll always seem to find something pertaining to “Dealing With Conflict & Difficult Customers.”

    It’s an appealing title, to be sure, and robust registrations will support such offerings.

    But it’s all based on a faulty premise: That the major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of these efforts misguided, if not utterly wasted?

    Wouldn’t that mean we’re prescribing the wrong medicine for what ails us, and them?

    Consider this alternative explanation. When customers call in, using a loud voice, expressing themselves in fits and starts, and even taking personal swipes at CSR’s, these people are not angry.

    They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe.

    They don’t need to be engaged in a deba

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    he major impediment that needs to be addressed, remedied, overcome, is dealing with angry people.

    What if customers aren’t angry?

    Wouldn’t this make most of these efforts misguided, if not utterly wasted?

    Wouldn’t that mean we’re prescribing the wrong medicine for what ails us, and them?

    Consider this alternative explanation. When customers call in, using a loud voice, expressing themselves in fits and starts, and even taking personal swipes at CSR’s, these people are not angry.

    They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe.

    They don’t need to be engaged in a deba

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    ing the wrong medicine for what ails us, and them?

    Consider this alternative explanation. When customers call in, using a loud voice, expressing themselves in fits and starts, and even taking personal swipes at CSR’s, these people are not angry.

    They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe.

    They don’t need to be engaged in a deba

    80% of All Advertising Is Wasted Due To This Common Mistake
    You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the head
    p>They’re afraid.

    If they’re afraid, they need reassurance. Like a child who hears a disturbing sound in the night, customers need to be comforted; to be told that they’ll be protected, that they’re safe.

    They don’t need to be engaged in a debate about whether there’s something lurking out there. You can appeal to that rational side of the brain all you want, and you won’t put a petrified kid at ease.

    You don’t have a “conflict” with your child. Your interests are identical. You’re on the same team!

    While the child may be expressing herself aggressively, that is her defensive reaction to fear. It makes no sense to attack her defense; that will just obscure the underlying problem, even more.

    So, does this mean conflicts don’t exist? They exist, but we need to define them, properly.

    Conflicts are misunderstandings and disagreements about facts. The customer who says she sent in her charge card payment on time, and the rep who disputes that, are in a state of conflict.

    But beneath that, is the fear, fostered by the client that she’ll be wrongly charged late fees and finance charges. Assure her right away that you’ll waive any unexpected penalties, and the conflict becomes moot.

    Suddenly, nobody cares about proving wh

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