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Actual for You - A Successful Window Cleaning Business Requires Follow-up, Follow-up, and More Follow-up!
The first book gives a good introduction into what Game Theory is and is clear and non-mathematical in covering the different aspects of Game Theory [1].In the second book the need to plan is the focus and the need to look at any competition as causing a conflict to the Strategy of winning [2] the desired contract. Taking different views and trying different approaches to reach an agreed winning Strategy and one that offers something different to the customer.With the third book Choice and Consequence [3] used to do an analysis on the Strategy and enable each element to be tested and tuned. This will require several iterations before
Include a magnetic business card in with the letter. You can buy 25 peel and stick business card magnets at an office supply store for about 6 bucks. Peel the adhesive paper off, and slap your business card on the magnet.
Here's what your letter should say:
Dear Mrs. Jones:
Thank you for the opportunity to provide you w
Every website owner wants more traffic. Traffic means sales. Traffic means attention. Traffic means success. There are many ways to increase web site traffic, but the two most widely used methods are advertising and search engine optimization (SEO). This article focuses on one well known but misunderstood aspect of SEO, the link exchange.A link exchange is an arrangement between two web sites where each site adds a link which points to the other site. The idea is simple: if you get lots of links pointing to your site, the search engines (particularly Google) will consider your site more valuable and will reward your site with a high ranking
First...a quick definition is in order. A window washing prospect is someone who has expressed an interest in our service, but for whatever reason, they have not decided to employ us yet.
Even though I discuss at length the huge advantages of proper prospect follow-up within my manual How to Start Your Own Residential Window Washing Business, occasionally I still get emails asking "When should I follow up and contact a window washing prospect if they don't agree to have me do the job right away?" I also have some folks tell me they never follow-up. This is a big mistake. And by the time you get done reading this article, hopefully you'll see why.
The ideal situation is obviously to have every prospect you present an estimate to say "Yes, do the job". And although I designed a powerful estimate presentation that does an excellent job of turning a large number of prospects into customers, you won't close 100% of the prospects after presenting your estimate. No window washer does. He or she might want to talk it over with a spouse, or they might be looking at other window washers.
So...if the prospect doesn't say yes right away, always, always, always make a follow up phone call to the prospect at least 3 to 4 days after completing the estimate.
Here's what you should say:
"Mrs. Jones, this is Don Roberts calling with Sparkleview Window Cleaning Service. I just wanted to give you a courtesy call to see if you may have had a chance to review my estimate package I dropped off with you a few days ago, and to see if you're ready to put the sparkle back into your windows."
Then don't say anything. See what she says.
If she's not ready, no problem. Thank her for her time and give her a call in a week or so unless she tells you to call her back in another time frame.
Of course, you don't want to be a window washing stalker, so a good rule of thumb is to call 3 times. If she still is not ready to commit to your window washing service after the 3rd phone call, then you should just drop a letter in the mail to the prospect thanking her for the opportunity to present your estimate and when she's ready for clean windows, to give you a call.
Include a magnetic business card in with the letter. You can buy 25 peel and stick business card magnets at an office supply store for about 6 bucks. Peel the adhesive paper off, and slap your business card on the magnet.
Here's what your letter should say:
Dear Mrs. Jones:
Thank you for the opportunity to provide you wi
Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.What is Inflatable Advertising?Inflatable Adv
The ideal situation is obviously to have every prospect you present an estimate to say "Yes, do the job". And although I designed a powerful estimate presentation that does an excellent job of turning a large number of prospects into customers, you won't close 100% of the prospects after presenting your estimate. No window washer does. He or she might want to talk it over with a spouse, or they might be looking at other window washers.
So...if the prospect doesn't say yes right away, always, always, always make a follow up phone call to the prospect at least 3 to 4 days after completing the estimate.
Here's what you should say:
"Mrs. Jones, this is Don Roberts calling with Sparkleview Window Cleaning Service. I just wanted to give you a courtesy call to see if you may have had a chance to review my estimate package I dropped off with you a few days ago, and to see if you're ready to put the sparkle back into your windows."
Then don't say anything. See what she says.
If she's not ready, no problem. Thank her for her time and give her a call in a week or so unless she tells you to call her back in another time frame.
Of course, you don't want to be a window washing stalker, so a good rule of thumb is to call 3 times. If she still is not ready to commit to your window washing service after the 3rd phone call, then you should just drop a letter in the mail to the prospect thanking her for the opportunity to present your estimate and when she's ready for clean windows, to give you a call.
Include a magnetic business card in with the letter. You can buy 25 peel and stick business card magnets at an office supply store for about 6 bucks. Peel the adhesive paper off, and slap your business card on the magnet.
Here's what your letter should say:
Dear Mrs. Jones:
Thank you for the opportunity to provide you w
If you are like every other home owner or general consumer out there, you need to pay for your expenses somehow. If you have bad credit, you might be limited in your options as to what you can do (or so you think…keep reading!). This can be especially annoying to homeowners who want to refinance their mortgages to take advantage of low interest rates but have had a few debt defaults in recent years. The story is always the same: you see these low 5% interest rates advertised on TV and you know that you deserve to refinance your home loan with this low interest rate. However, once you call, you find out that in fact you can refinance your mortgage
So...if the prospect doesn't say yes right away, always, always, always make a follow up phone call to the prospect at least 3 to 4 days after completing the estimate.
Here's what you should say:
"Mrs. Jones, this is Don Roberts calling with Sparkleview Window Cleaning Service. I just wanted to give you a courtesy call to see if you may have had a chance to review my estimate package I dropped off with you a few days ago, and to see if you're ready to put the sparkle back into your windows."
Then don't say anything. See what she says.
If she's not ready, no problem. Thank her for her time and give her a call in a week or so unless she tells you to call her back in another time frame.
Of course, you don't want to be a window washing stalker, so a good rule of thumb is to call 3 times. If she still is not ready to commit to your window washing service after the 3rd phone call, then you should just drop a letter in the mail to the prospect thanking her for the opportunity to present your estimate and when she's ready for clean windows, to give you a call.
Include a magnetic business card in with the letter. You can buy 25 peel and stick business card magnets at an office supply store for about 6 bucks. Peel the adhesive paper off, and slap your business card on the magnet.
Here's what your letter should say:
Dear Mrs. Jones:
Thank you for the opportunity to provide you w
Where there is a successful Internet industry there is an affiliate-marketing program that feeds it. Affiliate marketing is a complex network of automated sites, which runs efficiently, effectively and with a remarkable level of simplicity. All of the major online brands have either encompassed or utilised the online affiliate marketing program, to maximise their own profits. But the real joy of the affiliate program is that it is free to be used by everybody. There are no restrictions, no prejudices and no qualifications required. All a person needs to sign up is a website, a strong work ethic and a little bit of determination.Many online
Then don't say anything. See what she says.
If she's not ready, no problem. Thank her for her time and give her a call in a week or so unless she tells you to call her back in another time frame.
Of course, you don't want to be a window washing stalker, so a good rule of thumb is to call 3 times. If she still is not ready to commit to your window washing service after the 3rd phone call, then you should just drop a letter in the mail to the prospect thanking her for the opportunity to present your estimate and when she's ready for clean windows, to give you a call.
Include a magnetic business card in with the letter. You can buy 25 peel and stick business card magnets at an office supply store for about 6 bucks. Peel the adhesive paper off, and slap your business card on the magnet.
Here's what your letter should say:
Dear Mrs. Jones:
Thank you for the opportunity to provide you w
Cheap car insurance in Albuquerque – if you opt for New Mexico’s minimum liability car insurance requirements rather than to purchase full-coverage insurance – can be obtained in one of two ways: you can purchase the minimum liability auto insurance policy from a New Mexico car insurance company of your choosing, or you can insure yourself.Affordable Albuquerque car insurance comes relatively easy to safe drivers with decent driving records and minimally flawed credit reports. If a New Mexico driver is eligible to purchase a minimum liability car insurance policy, and if he or she is alright with the idea of not having full-coverage car ins
Include a magnetic business card in with the letter. You can buy 25 peel and stick business card magnets at an office supply store for about 6 bucks. Peel the adhesive paper off, and slap your business card on the magnet.
Here's what your letter should say:
Dear Mrs. Jones:
Thank you for the opportunity to provide you with an estimate to clean your windows.
At this point, I understand you may not be ready for my services, so I've enclosed a magnetic business card for you to use when you are ready for clean windows. Please don't hesitate to contact me.
If you use my service, rest assured that you will be getting a top-quality job along with the peace of mind that comes with hiring a professional who is fully insured and bonded.
Feel free to contact my references listed in the estimate package you received. These satisfied customers will provide you with the added assurance that you're in good hands with Sparkleview Window Cleaning Service.
Thanks again Mrs. Jones and have a great day.
Respectfully,
Don Roberts
Sparkleview Window Cleaning Service
At this point you've done everything you can, so don't waste any more energy on them. On the brighter side though, through the efforts of your follow-up calls, you can usually secure the job. After all, she called you initially because she was interested in having her windows cleaned, right?
A couple of people I spoke to mentioned to me that they were afraid they'd come across like a salesman and didn't want to harass anyone.
Well...like it or not, even though the estimate package does the "selling" for you, this is still a "sales process". The good news though is that the prospect invited YOU to THEIR home. YOU spent your valuable time providing them an estimate which THEY requested. You have every right to contact the prospect in the future to see if you can be of service.
This isn't your typical uninvited phone call at dinnertime from an MCI telemarketer looking to sell you some long distance service.
The vast majority of my prospects appreciate the follow up call and certainly no one has hung up on me. As a matter of fact, I can't remember one single person who didn't respond favorably.
Once again, they invited YOU. Even if after your follow up calls, they weren't ready to get their windows cleaned yet, your name and company name will be kept in the forefront of their mind through your repeated contact attempts.
Your competitors will rarely do this (if ever), so th
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