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  • Actual for You - How to Restore Customer Satisfaction after Customer Service Failure

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    ervice failure: Service performance that fails to meet expectations

    The strength of the customer relationship with the organization prior

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    A customer service failure, simply defined, is customer service performance that fails to meet an individual’s expectations. Typically, when a service failure occurs, a customer will expect to be compensated for the inconvenience in the form of any combination of refunds, credits, discounts or apologies.

    The success of such customer service recovery efforts is determined by the individual’s expectations and perceptions of the organization. Two key elements impact any effort to restore customer satisfaction: the strength of customer relationships and the severity of service failure.

    Service failure: Service performance that fails to meet expectations

    The strength of the customer relationship with the organization prior t

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    ailure occurs, a customer will expect to be compensated for the inconvenience in the form of any combination of refunds, credits, discounts or apologies.

    The success of such customer service recovery efforts is determined by the individual’s expectations and perceptions of the organization. Two key elements impact any effort to restore customer satisfaction: the strength of customer relationships and the severity of service failure.

    Service failure: Service performance that fails to meet expectations

    The strength of the customer relationship with the organization prior

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    .

    The success of such customer service recovery efforts is determined by the individual’s expectations and perceptions of the organization. Two key elements impact any effort to restore customer satisfaction: the strength of customer relationships and the severity of service failure.

    Service failure: Service performance that fails to meet expectations

    The strength of the customer relationship with the organization prior

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    y elements impact any effort to restore customer satisfaction: the strength of customer relationships and the severity of service failure.

    Service failure: Service performance that fails to meet expectations

    The strength of the customer relationship with the organization prior

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    ervice failure: Service performance that fails to meet expectations

    The strength of the customer relationship with the organization prior to a customer service failure has a buffering effect in the event of failure. Research suggests that customers who expect the relationship to continue actually have lower service recovery expectations, and in turn, are more satisfied with customer service performance after recovery.

    While this may seem counterintuitive at first glance, consider the expectations of customers with a stronger relationship with the organization. A customer who does not have much commitment to the organization tends to be more transaction-focused and expects immediate service recovery when a particular transaction fail

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