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    perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let t

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    Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.

    Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let th

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    aring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.

    Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let t

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    ou can't keep all people happy all the time.

    Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let t

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    It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let t

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    perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.

    2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.

    3. Listen Again. Sepa

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