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  • Actual for You - Who's Answering Your Email?

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    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
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    Websites, e-mail and digital voice mail are changing the game in business. Some companies are taking the lead with great digital service like Computers.com and Amazon.com. Others are falling far behind.

    A friend of mine had a complaint about the service at a local hotel. He visited the hotel’s website and wrote to the ‘feedback’ e-mail address provided.

    One week later he got this reply:

    ‘Dear Mr ____,

    Sorry, but I’m not the PR manager. For an effective complaint letter, I suggest you write directly to our General Manager. He’ll take immediate action. (Personally, I agree that the service here isn’t fantastic.) Please do not mention my name in the letter. Thank you.’

    Obviously the General Manager had no idea who was answering the hotel e-mail, or how it was being answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
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    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    ------------

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    ocal hotel. He visited the hotel’s website and wrote to the ‘feedback’ e-mail address provided.

    One week later he got this reply:

    ‘Dear Mr ____,

    Sorry, but I’m not the PR manager. For an effective complaint letter, I suggest you write directly to our General Manager. He’ll take immediate action. (Personally, I agree that the service here isn’t fantastic.) Please do not mention my name in the letter. Thank you.’

    Obviously the General Manager had no idea who was answering the hotel e-mail, or how it was being answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    -----------

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    r General Manager. He’ll take immediate action. (Personally, I agree that the service here isn’t fantastic.) Please do not mention my name in the letter. Thank you.’

    Obviously the General Manager had no idea who was answering the hotel e-mail, or how it was being answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    -----------

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    Some years back I was interviewing candidates for a financial analyst position. One of my interviews was with a gentleman who was already a company employee but was looking for a new job within t
    ing answered! (He does now. I forwarded him the message, without the writer’s name.)

    E-mail is just as important as a handwritten letter or a fax…only faster. Align your speed of response to the technology your customers are using.

    Key Learning Point
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    -----------

    Fire Branding Customers to Your Business
    The idea of fire branding customers comes from my grand daughter, Taylor. She applied a tattoo to her shoulder and was pleased as she displayed a small peace symbol about the size of a peanut. Eac
    --------------------------------------------------------------------------------
    Customers will communicate in whatever manner is most convenient for them. Provide high quality response at every point of contact and reply.

    Action Steps
    --------------------------------------------------------------------------------
    Ensure someone qualified answers all incoming e-mails. Have a standby in case that person is away. Impose a maximum response time of 24 hours, or sooner. E-mail doesn't wait!

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