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Actual for You - Education is the Star at Starbucks
The success of any product is greatly determined by the advertising campaign. Moreover, advertising is a crucial weapon to influence customer psychology. Advertising campaigns involve the use of many medias, posters being one of the most important. Posters located in strategic locations can do wonders to draw the prospective customer?s attention.Previously, poster printing had its limitations and often the designer?s efforts did not get proper justice
3. Espresso. What You Need to Know – I didn’t know what I didn’t know!
Let’s assume that you are one of the millions of family-run businesses that form the very core of the typical local Yellow Page directory. Say you’re the area plumber, auto repair shop, electrician, insurance agent, or restaurant owner. You have a YP ad because it seemed like the right thing to do when you opened up a few years back. Your YP rep helped draw up the ad and it looks pretty good. It has a picture of your shop, which he took with his digital camer
Much has changed in the world of coffee in the past few years. Waiters used to ask, ‘Would you like cream with your coffee? Will that be one sugar or two?’ Now baristas enquire ‘Cappuccino wet or dry? Solo, doppio, soy, low-fat, not-too-hot, extra-hot, full or half-pump mocha?’ The menu can be overwhelming.
Except at Starbucks. Starbucks is an extraordinary example of a company with loyal customers and vigorous global growth. One reason is their devotion to quality service. Another is their fanatical commitment to cultivating customers through attractive and persistent education.
With my latest caf? latte I took a copy of each brochure sitting on the counter. Here’s the rundown of what you can get simply by taking what’s freely offered:
1. The Story of Good Coffee – 12 panels detail the growing cycle, roasting, color and freshness of beans. Eight levels of roasting explained with clear graphics and text. It takes 4,000 beans to make one pound of coffee. The coffee bush takes five years before it yields a single crop.
2. The World of Coffee – another 12-panel tutorial on bean varieties around the world, including descriptions of 24 popular beans in four ‘coffee categories’ for your tasting pleasure. Also a primer on ‘The Four Fundamentals of Brewing’. Ninety percent of your tasting ability is based upon your sense of smell. Ten grams of coffee and 180 millilitres of water is the ‘classic recipe’ for a great cup of coffee.
3. Espresso. What You Need to Know – I didn’t know what I didn’t know! E
The word physician often leads to confusion because of its spelling. It has to be remembered, however, that a physician is someone who practices medicine - a qualified doctor - while a physicist is one who carries out scientific research in the field of physics, which deals with the theory of gravity, quantum mechanics, and so on. The term physician is one that is found in common use across the United States, although most other countries prefer to use the te
Except at Starbucks. Starbucks is an extraordinary example of a company with loyal customers and vigorous global growth. One reason is their devotion to quality service. Another is their fanatical commitment to cultivating customers through attractive and persistent education.
With my latest caf? latte I took a copy of each brochure sitting on the counter. Here’s the rundown of what you can get simply by taking what’s freely offered:
1. The Story of Good Coffee – 12 panels detail the growing cycle, roasting, color and freshness of beans. Eight levels of roasting explained with clear graphics and text. It takes 4,000 beans to make one pound of coffee. The coffee bush takes five years before it yields a single crop.
2. The World of Coffee – another 12-panel tutorial on bean varieties around the world, including descriptions of 24 popular beans in four ‘coffee categories’ for your tasting pleasure. Also a primer on ‘The Four Fundamentals of Brewing’. Ninety percent of your tasting ability is based upon your sense of smell. Ten grams of coffee and 180 millilitres of water is the ‘classic recipe’ for a great cup of coffee.
3. Espresso. What You Need to Know – I didn’t know what I didn’t know!
Bad things can happen to your business -- fires, floods, tornadoes and hurricanes, are just a few of the many disasters that can wipe out your cleaning business in just a matter of minutes. You have spent years building up a successful cleaning business; don't let failure to plan for the worst ruin it. Although no one wants to think about it, planning ahead can keep your business from going under after a tragic event. Many businesses never recover from misf
With my latest caf? latte I took a copy of each brochure sitting on the counter. Here’s the rundown of what you can get simply by taking what’s freely offered:
1. The Story of Good Coffee – 12 panels detail the growing cycle, roasting, color and freshness of beans. Eight levels of roasting explained with clear graphics and text. It takes 4,000 beans to make one pound of coffee. The coffee bush takes five years before it yields a single crop.
2. The World of Coffee – another 12-panel tutorial on bean varieties around the world, including descriptions of 24 popular beans in four ‘coffee categories’ for your tasting pleasure. Also a primer on ‘The Four Fundamentals of Brewing’. Ninety percent of your tasting ability is based upon your sense of smell. Ten grams of coffee and 180 millilitres of water is the ‘classic recipe’ for a great cup of coffee.
3. Espresso. What You Need to Know – I didn’t know what I didn’t know!
It is the inherent desire and need of every business to grow both vertically and horizontally. Organic growth, that is development from within, is often slow and sometimes difficult. That is why there is an increasing trend towards mergers and acquisitions. It could be called an instant expansion.Many big corporations are continuously on the lookout for potential targets for mergers or acquisitions. Some even have a core cell or a senior person concen
2. The World of Coffee – another 12-panel tutorial on bean varieties around the world, including descriptions of 24 popular beans in four ‘coffee categories’ for your tasting pleasure. Also a primer on ‘The Four Fundamentals of Brewing’. Ninety percent of your tasting ability is based upon your sense of smell. Ten grams of coffee and 180 millilitres of water is the ‘classic recipe’ for a great cup of coffee.
3. Espresso. What You Need to Know – I didn’t know what I didn’t know!
IntroductionWe are all familiar with the process of looking for a job, contacting the business of interest, interviewing, and finally getting hired or starting the process over. Your resume is your ticket to visiting each prospective employer and will grant you an approval or rejection. The resume is an integral part of the process because it reflects heavily upon you; essentially it speaks volumes on your efficiency and performance.There was
3. Espresso. What You Need to Know – I didn’t know what I didn’t know! Eight panels on ‘Grind, Dose, Tamp and Rate of Pour’ with additional insights and graphics on properly steaming milk. The ideal temperature for steamed milk is 66–76 degrees centigrade. Foamed milk is a few degrees cooler due to ‘incorporated air’.
4. Experience the Perfect Cup – an 8-panel treatise with cut-away schematics revealing the ingredients and precise architecture of the five most popular drinks. It includes company history and a sidebar on ‘additional choices’.
5. Try One, Try Them All – a 2-panel flyer encouraging you to try Starbucks new iced drinks – three unique blends in eleven different flavors.
6. How Are We Doing? – a 4-panel customer survey form with postage paid to return your comments to the waiting eyes and ears at Starbucks.
Starbucks understands. They are not just selling coffee. They are educating and creating loyal customers, building a long-term clientele, increasing understanding while promoting the industry, the products and the brand. This company knows the power of attraction is not just in the drinks, it’s in the experience they create – and the rich, steamy, full-bodied education they provide.
Key Learning Point
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Education adds value, and your customers want a full cup.
Action Steps
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