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Actual for You - For Just 30 Cents of Salad
As much as we’d like everyone to be our clone: same work ethic, owner mentality, intelligence level, capable of seeing the big picture and multi-tasking, that’s just not reality. Let’s face it – you and I are the only truly superior business people and everyone else is striving to be us. But seriously,
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers w
Bookkeeping is a very profitable skill. It's no surprise every business needs a bookkeeper, so a good bookkeeper will rarely have trouble finding a conventional job. But did you know that virtual bookkeeping jobs are increasingly available and necessary?If you think about it, bookkeeping from ho
‘Whilst waiting for my toasted foccacia, a young man came into the shop and asked for a salad sandwich.
‘While the shop owner prepared the sandwich, the young man kept saying “Give me heaps of carrot”, and “Give me heaps of beetroot”, etc.
‘When it came time to pay, the shop owner rang up the transaction and said, “That’s $3.50.” The customer replied, “But the price says $3.20.”
‘The shop owner explained that the customer had requested “extra” salad. The customer was dismayed and replied, “I wasn’t aware I had to pay extra.”
‘The shop owner became angry and stood his ground, insisting on the higher sandwich price. The customer said he did not have any more money and left with the shop owner giving him a filthy look.’
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers wi
Business directories are an excellent platform to both advertise and find useful contacts, resources and supplies. Since the millennium the internet has become filled with directories to the point that at times they have swamped the search engines, Google and Yahoo for example. Such directories come in a
‘When it came time to pay, the shop owner rang up the transaction and said, “That’s $3.50.” The customer replied, “But the price says $3.20.”
‘The shop owner explained that the customer had requested “extra” salad. The customer was dismayed and replied, “I wasn’t aware I had to pay extra.”
‘The shop owner became angry and stood his ground, insisting on the higher sandwich price. The customer said he did not have any more money and left with the shop owner giving him a filthy look.’
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers w
Many small business owners make the mistake of thinking that putting up a web site is advertising. They think it's like putting an ad in the paper that will bring in business. However, they usually end up frustrated when no business comes in. Learn how to avoid this mistake and save your web site from be
‘The shop owner became angry and stood his ground, insisting on the higher sandwich price. The customer said he did not have any more money and left with the shop owner giving him a filthy look.’
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers w
Getting along with your co-workers is critical to yourhappiness and success at work. You may find yourselfspending more time with your co-workers than with yourspouse and family. Each individual in an organization isjust a small cog in a big wheel. Without the assistance ofco-workers,
Of course, that customer will never return – and I’m quite sure he will tell others about his bad experience. Those he tells may avoid the sandwich shop, too.
The shop owner should have checked whether his menu pricing reflected a surcharge for ‘extra’ toppings. I looked, and it didn’t.
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers w
There appears little doubt that one of the major adverse influences on job satisfaction, work performance, absenteeism, turnover and productivity, is the incidence of stress at work. Stress is a source of tension and frustration that may arise through a number of interrelated influences on behavior, incl
For the sake of 30 cents, how much business has this shop owner lost?
It’s quite true that customers will ‘take advantage’ every chance they get. But there’s nothing wrong with that! In fact, it’s why customers come to you in the first place. They have made their comparisons and decided that you offer best value for their money.
Why, then, should you be upset when customers try to get everything they can? After all, you offered it.
The problem is not the customer, it’s the company that lacks clear and attractive communications.
A simple note on the sandwich shop menu reading ‘Extra Items = 30 cents’, would have neatly solved the problem.
What would solve the problem at your place of business?
Key Learning Point
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Full-bodied communication with customers leads to understanding and delight. By contrast, sparse or misleading communication leads only to distress.
Action Steps
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