ce company should send me a simple customized letter. Something like this:

Dear Mr. Kaufman,

In two months the annual premium for your insurance policy number 123456 will be due.

I want to take a moment now to congrat

Every insurance company in the world is concerned about ‘persistency’, keeping policies in force by making sure clients pay their premiums year after year.

A small increase in persistency can yield a very large boost in company profits.

I have policies with several insurance companies. Every year I am stunned by the incredibly impersonal notices I receive stating: ‘Premium Due’.

These communications seem to regard me as nothing more than an account number, a payment amount and a due date. As a prospect, I was engaged as a real person with needs and concerns, hopes and dreams. I was treated as a valued partner in the necessary world of personal financial planning.

Now that the policy is in force, I am just an invoice.

Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)

Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:

Dear Mr. Kaufman,

In two months the annual premium for your insurance policy number 123456 will be due.

I want to take a moment now to congratu

rofits.

I have policies with several insurance companies. Every year I am stunned by the incredibly impersonal notices I receive stating: ‘Premium Due’.

These communications seem to regard me as nothing more than an account number, a payment amount and a due date. As a prospect, I was engaged as a real person with needs and concerns, hopes and dreams. I was treated as a valued partner in the necessary world of personal financial planning.

Now that the policy is in force, I am just an invoice.

Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)

Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:

Dear Mr. Kaufman,

In two months the annual premium for your insurance policy number 123456 will be due.

I want to take a moment now to congrat

number, a payment amount and a due date. As a prospect, I was engaged as a real person with needs and concerns, hopes and dreams. I was treated as a valued partner in the necessary world of personal financial planning.

Now that the policy is in force, I am just an invoice.

Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)

Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:

Dear Mr. Kaufman,

In two months the annual premium for your insurance policy number 123456 will be due.

I want to take a moment now to congrat

the policy is in force, I am just an invoice.

Here’s what I would much prefer. (If you have an insurance policy, you might appreciate it, too.)

Ten months into the year, two months before the premium is due, a smart insurance company should send me a simple customized letter. Something like this:

Dear Mr. Kaufman,

In two months the annual premium for your insurance policy number 123456 will be due.

I want to take a moment now to congrat

ce company should send me a simple customized letter. Something like this:

Dear Mr. Kaufman,

In two months the annual premium for your insurance policy number 123456 will be due.

I want to take a moment now to congratulate you on your decision to keep this policy in force, and to remind you of the many benefits you have been receiving, and will continue to receive, throughout the year.

In addition to basic financial protection for you and your family members, your insurance policy has provided you with (include all of the following that apply):

• a guaranteed savings program

• effective retirement planning

• education planning for your children

• risk coverage against death or disability, and

• precious peace of mind.

Each year at this time, we ask valued clients like you if any major changes have occurred during the past ten months.

Have you added a new family member? Have you received a promotion or otherwise increased your income? Have you purchased a new home or automobile? Have any of your family members or friends recently married?

If any of these changes have occurred, we encourag