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Actual for You - No News is Bad News!
9 Easy Steps to Direct Mail Success
Many businesses use direct mail as a method of acquiring new customers. Your mailing piece must be well written to achieve the type of response that will make the effort worthwhile,
custoMany businesses use direct mail as a method of acquiring new customers. Your mailing piece must be well written to achieve the type of response that will make the effort worthwhile,
Solopreneur or Small Business Owner? Understand This: You Have No Competition!
No competition?! Is this na?ve? Wishful thinking? A load of bunk?Not at all.As a coach who has consistently defied conventional wisdom as to what makes a successful
Many companies treat customNo competition?! Is this na?ve? Wishful thinking? A load of bunk?Not at all.As a coach who has consistently defied conventional wisdom as to what makes a successful
Talk Versus Action: A Closer Look
Talk! Talk! Talk! We are in a business where talk reigns supreme, and the boldest talkers are always at center stage. Claims run rampant about everything from ad responses - to phen
companies treat custoTalk! Talk! Talk! We are in a business where talk reigns supreme, and the boldest talkers are always at center stage. Claims run rampant about everything from ad responses - to phen
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. P
nies treat custoSo you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. P
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.Our goal was to both build the PWC b
reat custoThis is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.Our goal was to both build the PWC b
Advertising Lessons from American Idol
When products or brands are trying to build market presence they often look for innovative ways to get consumers to try them. Shows like American Idol which attract large numbers of
customer service as a neces
When products or brands are trying to build market presence they often look for innovative ways to get consumers to try them. Shows like American Idol which attract large numbers of
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