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    Franchise Expansion Thru Regional Team Manager Agreements
    One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a maste
    ed and back in the air is the pit crew (not the driver) at the Indianapolis 500.

    Key Learning Point

    To win in the front you need great support in the back.

    Action Steps

    If you work on the frontline of service, give extra appreciation tod

    Corporate Gift Idea Programs
    In the past few decades, there has been a great revolution in the way the management deals with and treats its employees and staff. Gone are the days when corporate houses considered i
    Frontline service providers are key drivers in great service organizations. But don’t forget the power of the ‘back-end’ to win or lose the race!

    In every insurance company you’ll find actuaries, policy administrators, IT professionals and clerical support staff. These folks have little contact with external customers, but they can certainly set the mood and the pace for the insurance agents and brokers who work out in front.

    In a theater you enjoy actors on stage. But there would be no play without writers, directors, set design, lighting and make-up.

    In a restaurant you meet the waiter and host or hostess, but without cooks, dishwashers and accountants, you’d never get a meal.

    Car races are often won and lost by mere tenths of a second. The winners have great drivers, but also top performing pit crews who change oil, tires and fuel.

    Southwest Airlines (famous in the United States for friendly front-line service) puts equal value on back-end support. Their benchmark for getting planes unloaded, reloaded and back in the air is the pit crew (not the driver) at the Indianapolis 500.

    Key Learning Point

    To win in the front you need great support in the back.

    Action Steps

    If you work on the frontline of service, give extra appreciation toda

    The Truth About Work At Home Companies
    If you turn on the T.V, or open up a newspaper you are likely to find an ad for a work at home company. These schemes are on the rise and you can find them almost anywhere, from the te
    t staff. These folks have little contact with external customers, but they can certainly set the mood and the pace for the insurance agents and brokers who work out in front.

    In a theater you enjoy actors on stage. But there would be no play without writers, directors, set design, lighting and make-up.

    In a restaurant you meet the waiter and host or hostess, but without cooks, dishwashers and accountants, you’d never get a meal.

    Car races are often won and lost by mere tenths of a second. The winners have great drivers, but also top performing pit crews who change oil, tires and fuel.

    Southwest Airlines (famous in the United States for friendly front-line service) puts equal value on back-end support. Their benchmark for getting planes unloaded, reloaded and back in the air is the pit crew (not the driver) at the Indianapolis 500.

    Key Learning Point

    To win in the front you need great support in the back.

    Action Steps

    If you work on the frontline of service, give extra appreciation tod

    McDonalds and Brand Development - Where Next?
    What business should a mega-brand like McDonald's go into next?Launch McDonalds Coffee Shops!This brand extension will explore and exhaust a new potential market where Mc
    s, directors, set design, lighting and make-up.

    In a restaurant you meet the waiter and host or hostess, but without cooks, dishwashers and accountants, you’d never get a meal.

    Car races are often won and lost by mere tenths of a second. The winners have great drivers, but also top performing pit crews who change oil, tires and fuel.

    Southwest Airlines (famous in the United States for friendly front-line service) puts equal value on back-end support. Their benchmark for getting planes unloaded, reloaded and back in the air is the pit crew (not the driver) at the Indianapolis 500.

    Key Learning Point

    To win in the front you need great support in the back.

    Action Steps

    If you work on the frontline of service, give extra appreciation tod

    Small U.S. Manufacturers Given Platform to Expand in China
    China is an emerging market and after the trade mission by U.S. Treasury Secretary Henry Paulson and FED Chairman Ben Bernanke the opportunities for major U.S. businesses in China shou
    have great drivers, but also top performing pit crews who change oil, tires and fuel.

    Southwest Airlines (famous in the United States for friendly front-line service) puts equal value on back-end support. Their benchmark for getting planes unloaded, reloaded and back in the air is the pit crew (not the driver) at the Indianapolis 500.

    Key Learning Point

    To win in the front you need great support in the back.

    Action Steps

    If you work on the frontline of service, give extra appreciation tod

    Exporters Guide to World of Exports
    AWB: Air WaybillAccessorial Services/Fees: Services provided by an airline in addition to the normal transportation service. These charges are not included in the basi
    ed and back in the air is the pit crew (not the driver) at the Indianapolis 500.

    Key Learning Point

    To win in the front you need great support in the back.

    Action Steps

    If you work on the frontline of service, give extra appreciation today to those who support you behind the scenes. If you work on the back-end, remember the power you have to boost the motivation and morale of those who work out front.

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