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    Transform Your Business Name into a Brand Name
    It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of building a brand image. The name, logo and tag line are two dimensional elements in a three dimensional world. And to become "real", to become a living, breathing, brand name, companies must possess three dimensional attributes. In other words, they must possess the same qualities that people do -- specific, consistent traits and characteristics that customers can easily indentify, r
    ate customers for the inconvenience.

    Remember both internal and external customers. Treat all customers with courtesy and fairness. Try to build customer loyalty and find ways to encourage your customers to return. The value of good customer service cannot be overstressed.

    Jo Ann Joy, Esq., MBA, CEO
    The future of your business starts here!

    You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016. I have many published articles, and I will send any article to you free of charge. Most consultations are free.

    For information about other important legal, tax, and business topics, free copies of articles, or EBooks, please visit our we

    Blinking - Control It Or Show Your Worst
    Ever become suddenly aware of your eyes blinking?When your eyes are blinking more than 30x per minute – you are under excessive ‘stress’. Of course you are not ‘counting’ blinks-per-minute – but you instinctive know when it is out-of-sync.When you notice other people blinking – a lot of eye-lashes flickering – they often are lying through their …!Normal is 15 to 30 blinks per minute, and it is directly linked to our ‘emotions’. Excessive blinking interferes with your ‘concentration’ – reducing it up to 25%.However, you can improve customer service by finding ways to meet most customer needs promptly and providing them some level of service even when you cannot meet their needs. This all boils down to what you have heard many times before—listen and express genuine concern when customers have a problem. When you cannot give customers exactly what they want, suggest options and alternatives so they will see that you want to help them.

    Your service is being evaluated every time customers or potential customers have contact with you. Be sure that all of your staff knows how to make the customers feel welcome, important, and respected. First, they must be greeted politely and courteously. Learn customer’s names and call them by name. Customers need to be treated fairly and with respect. Be sure your staff knows how to suggest alternatives when they cannot meet the customer’s needs.

    Customers want to be educated and informed about your products and procedures, and they want you to be understanding, friendly, and fair. Remember that your customers' needs will vary according to their individual personalities and according to the nature of your business. In one setting, they may want fun and safety, and in another setting they may want accuracy. Be sure you understand what your customers expect from you.

    Also, don’t forget that your customers include anyone with whom you have dealings. This includes vendors, delivery personnel, phone calls, employees and co-workers. Your customers can be external or internal. External customers are the people you deal with who buy products or services from you, vendors delivery personnel, and callers. Your internal customers are the people who work inside your company, but they still receive services, products, and information from you.

    The relationship between internal customers and external customers is what determines the level of customer service you provide. Everyone in a company plays some part in fulfilling the customers' needs. All day you are providing something for somebody either inside or outside your company. Also. The way you treat your employees has a direct relationship with the way they treat the customer. Treat your staff as if they are important customers, and do whatever you can do to make their jobs easier.

    Once you treat external and internal customers courteously and fairly, you will set the stage for maintaining loyal customers. Remember the 80-20 rule that says that 80 percent of your business comes from 20 percent of your customers. It is much more important to build customer loyalty than it is to go after new customers. It costs significantly more money to attract new customers than it costs to maintain existing customer relationships so there is a substantial payoff.

    Take extra steps to be sure customers return to your business. Send them reminders or notices of special sales. Give them incentives and discounts for repeat business. Find out what your regular customers buy and keep those items in stock. You may be able to increase sales by add other items that complement the items your regular customers buy. Be sure that your service is dependable, timely, and reliable. If you have a delay, apologize immediate and offer to compensate customers for the inconvenience.

    Remember both internal and external customers. Treat all customers with courtesy and fairness. Try to build customer loyalty and find ways to encourage your customers to return. The value of good customer service cannot be overstressed.

    Jo Ann Joy, Esq., MBA, CEO
    The future of your business starts here!

    You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016. I have many published articles, and I will send any article to you free of charge. Most consultations are free.

    For information about other important legal, tax, and business topics, free copies of articles, or EBooks, please visit our web

    Executives Returning To Work After Maternity Leave
    One of the biggest challenges female executives and senior managers will face is returning to work after a break to learn the new role of being a parent. You are just about there and have learnt the art of multi tasking at a level you had never thought was possible when a letter drops through the letter box asking when you are coming back to work. This may be something that horrifies you or delights you and one thing is sure you will have challenges ahead. Some of these challenges will be expected, for example arranging good child
    knows how to suggest alternatives when they cannot meet the customer’s needs.

    Customers want to be educated and informed about your products and procedures, and they want you to be understanding, friendly, and fair. Remember that your customers' needs will vary according to their individual personalities and according to the nature of your business. In one setting, they may want fun and safety, and in another setting they may want accuracy. Be sure you understand what your customers expect from you.

    Also, don’t forget that your customers include anyone with whom you have dealings. This includes vendors, delivery personnel, phone calls, employees and co-workers. Your customers can be external or internal. External customers are the people you deal with who buy products or services from you, vendors delivery personnel, and callers. Your internal customers are the people who work inside your company, but they still receive services, products, and information from you.

    The relationship between internal customers and external customers is what determines the level of customer service you provide. Everyone in a company plays some part in fulfilling the customers' needs. All day you are providing something for somebody either inside or outside your company. Also. The way you treat your employees has a direct relationship with the way they treat the customer. Treat your staff as if they are important customers, and do whatever you can do to make their jobs easier.

    Once you treat external and internal customers courteously and fairly, you will set the stage for maintaining loyal customers. Remember the 80-20 rule that says that 80 percent of your business comes from 20 percent of your customers. It is much more important to build customer loyalty than it is to go after new customers. It costs significantly more money to attract new customers than it costs to maintain existing customer relationships so there is a substantial payoff.

    Take extra steps to be sure customers return to your business. Send them reminders or notices of special sales. Give them incentives and discounts for repeat business. Find out what your regular customers buy and keep those items in stock. You may be able to increase sales by add other items that complement the items your regular customers buy. Be sure that your service is dependable, timely, and reliable. If you have a delay, apologize immediate and offer to compensate customers for the inconvenience.

    Remember both internal and external customers. Treat all customers with courtesy and fairness. Try to build customer loyalty and find ways to encourage your customers to return. The value of good customer service cannot be overstressed.

    Jo Ann Joy, Esq., MBA, CEO
    The future of your business starts here!

    You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016. I have many published articles, and I will send any article to you free of charge. Most consultations are free.

    For information about other important legal, tax, and business topics, free copies of articles, or EBooks, please visit our we

    Tips To Boost Your Employability
    In the tough economy that we're currently facing, it can be quite difficult to find a job that suits your skills and pays well. It's important to take advantage of every opportunity that you can to boost your employability, and in this article, we'll mention some tips at how to get yourself the job that you deserve.- One thing that people can do to boost their employability is to participate in some volunteer work. A rewarding experience in and of itself, volunteering can help you to learn skills that you would not otherwise
    s delivery personnel, and callers. Your internal customers are the people who work inside your company, but they still receive services, products, and information from you.

    The relationship between internal customers and external customers is what determines the level of customer service you provide. Everyone in a company plays some part in fulfilling the customers' needs. All day you are providing something for somebody either inside or outside your company. Also. The way you treat your employees has a direct relationship with the way they treat the customer. Treat your staff as if they are important customers, and do whatever you can do to make their jobs easier.

    Once you treat external and internal customers courteously and fairly, you will set the stage for maintaining loyal customers. Remember the 80-20 rule that says that 80 percent of your business comes from 20 percent of your customers. It is much more important to build customer loyalty than it is to go after new customers. It costs significantly more money to attract new customers than it costs to maintain existing customer relationships so there is a substantial payoff.

    Take extra steps to be sure customers return to your business. Send them reminders or notices of special sales. Give them incentives and discounts for repeat business. Find out what your regular customers buy and keep those items in stock. You may be able to increase sales by add other items that complement the items your regular customers buy. Be sure that your service is dependable, timely, and reliable. If you have a delay, apologize immediate and offer to compensate customers for the inconvenience.

    Remember both internal and external customers. Treat all customers with courtesy and fairness. Try to build customer loyalty and find ways to encourage your customers to return. The value of good customer service cannot be overstressed.

    Jo Ann Joy, Esq., MBA, CEO
    The future of your business starts here!

    You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016. I have many published articles, and I will send any article to you free of charge. Most consultations are free.

    For information about other important legal, tax, and business topics, free copies of articles, or EBooks, please visit our we

    Make Money as a Wholesale Distributor
    We hear this many times. We might now what it is but might not now how they make money or how you can make money doing the same thing. This article will show you what a wholesale distributor is and how you can make money as a wholesale distributor.A wholesale distributor is a person or business that delivers product to retailers or other wholesalers for resale. It might be an importer or manufacturer, a reseller or an inventor.Wholesale Distribution has evolved from just delivering goods in your van or fleet of trucks
    the 80-20 rule that says that 80 percent of your business comes from 20 percent of your customers. It is much more important to build customer loyalty than it is to go after new customers. It costs significantly more money to attract new customers than it costs to maintain existing customer relationships so there is a substantial payoff.

    Take extra steps to be sure customers return to your business. Send them reminders or notices of special sales. Give them incentives and discounts for repeat business. Find out what your regular customers buy and keep those items in stock. You may be able to increase sales by add other items that complement the items your regular customers buy. Be sure that your service is dependable, timely, and reliable. If you have a delay, apologize immediate and offer to compensate customers for the inconvenience.

    Remember both internal and external customers. Treat all customers with courtesy and fairness. Try to build customer loyalty and find ways to encourage your customers to return. The value of good customer service cannot be overstressed.

    Jo Ann Joy, Esq., MBA, CEO
    The future of your business starts here!

    You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016. I have many published articles, and I will send any article to you free of charge. Most consultations are free.

    For information about other important legal, tax, and business topics, free copies of articles, or EBooks, please visit our we

    7 Reasons Why Businesses Love Banner Stands
    Elaborate custom-built booths, sleek pop-ups, and adaptable modular displays get all the glory. And it’s true; the right booth is a crucial part of any successful trade show exhibit. But it just couldn’t be done without the unsung hero of the trade show: the banner stand. Flexible, portable, and highly effective, the banner stand may not be as complex as the booth—but it’s easy to set up and carry, it’s a great value for the money, and it packs a lot of selling power. Here are seven reasons why you should love your banner stand.ate customers for the inconvenience.

    Remember both internal and external customers. Treat all customers with courtesy and fairness. Try to build customer loyalty and find ways to encourage your customers to return. The value of good customer service cannot be overstressed.

    Jo Ann Joy, Esq., MBA, CEO
    The future of your business starts here!

    You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016. I have many published articles, and I will send any article to you free of charge. Most consultations are free.

    For information about other important legal, tax, and business topics, free copies of articles, or EBooks, please visit our website at www.IndigoBusinessSolutions.net Copyright 2006. All rights reserved. Indigo Business Solutions is a registered trade name.

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