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    any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them

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    Customer service can be somewhat of a fine art at times. An unhappy customer can challenge business owners today on a multitude of levels. For many, the simple thought of dealing with an unhappy customer can make some business owners break out in a cold sweat.

    In 1999, Fred Reichheld (a US business guru) said, "It is not how satisfied you keep your customers, its how many satisfied customers you keep!"

    Words to live by. Its been estimated that it is 20% CHEAPER to spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them a

    Quality Pool Cue
    A good cue stick is the most important part of the game. At Boston tables, pool cues of the best kind and make are produced. The store basically offers three high quality designs of cues: Eliminator Pool Cue, MLB "Eliminator" Pool Cue and NFL "Eliminator" Pool Cue. These cues are available in various colors and weights. Apart from the
    thought of dealing with an unhappy customer can make some business owners break out in a cold sweat.

    In 1999, Fred Reichheld (a US business guru) said, "It is not how satisfied you keep your customers, its how many satisfied customers you keep!"

    Words to live by. Its been estimated that it is 20% CHEAPER to spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them

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    It is not how satisfied you keep your customers, its how many satisfied customers you keep!"

    Words to live by. Its been estimated that it is 20% CHEAPER to spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them

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    o spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them

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    any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them and avoid them being tempted by the competition?

    First off, perception is everything. Whether the customer is right or wrong, in their perception they are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find out what is not working.

    Service recovery is the immediate step that should follow a mistake.

    Service Recovery Actions-

    1. Apologize SINCERELY.

    2. Take responsibility.

    3. Compensate the customer with something of p

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