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Actual for You - Fear of Change Can Hurt Your Business
Myspace was orignally just a place for teens to upgrade their instant messaging between friends. Then when it took on a whole new dimension of individuals searching the Myspace scene for music sharing, dating, and displaying individual talents, it skyrocketed into the far reaches of our universe of cyberspace.Myspace is so much to so many that it has catapulted itself with the help of millions of individuals to THE HOTTEST SITE ONLINE!Learn more:wealthsmith.com/myspace-is-my-space.htmMyspace allows each myspace member to fully customize their site in every imaginable w
That’s when I felt it. And that’s when I began re-writing content. I took the focus off attracting sales (which was evident all through my text), and instead stressed the position single parents found themselves in, and how to get out of the rut. I wrote from a single parent’s point-of-view, not from a marketer’s point of view. Then I realized something!
I REALLY DID want to help people!
How a Simple Packaging Product Can Greatly Enhance Your BusinessModern manufacturers are under more pressure than ever to make their operation run smoothly, efficiently and economically. An increase in the number of competitors, higher supply prices, and a growing emphasis on cost cutting have all led manufacturers to seek new, ingenious methods to increase the productivity and profitability of their business.One such method is lean manufacturing, a revolutionary business philosophy that focuses on enhancing product quality, cutting costs, executing more efficient delivery methods,
Internet marketing is no different. You get used to doing something one way, you use the same ad sources for your marketing, you go after promoting the same products, and your web pages even start looking the same. I have heard this saying from just about every successful business person I know:
If you keep doing what you’re doing . . . you’re going to keep getting what you’re getting.
When my income, my web site’s activity (visitors) and my fulfillment hit a plateau and I wasn’t at my goal, I knew I had to do something different. I totally believed in what I was doing, I enjoyed it, but it became routine. When that happens a complacency takes effect and it’s picked up in your written content, your follow ups, and even phone communication with your customers.
Somehow, you realize that you have gotten away from your purpose, but you are doing everything you know to do, and nothing new and exciting is happening. This also happens when you TRY to do something different, but slide back into the same habits and routines because they are COMFORTABLE. Even seasoned internet marketers run into these roadblocks.
When I began working on Single-Parents-Help.com, I was excited. It wasn’t because I saw all this potential money in it, because the site really wasn’t about income. The subject matter of that site was something I was passionate about because its focus was on helping people that felt they couldn’t help themselves.
I began working on the site, but I was getting lost. I had to stop and take a step back.
It was starting to look and read like an internet marketing site. It looked good, but it was not appealing at all to single parents who would come looking for help and support. It looked like I expected them to BUY something!
So I scrapped it. I went to visit various single parent support sites, like parentswithoutpartners.org, and single.parents.about.com. As a relatively new single parent myself, what would I look for if I went online looking for help or direction?
That’s when I felt it. And that’s when I began re-writing content. I took the focus off attracting sales (which was evident all through my text), and instead stressed the position single parents found themselves in, and how to get out of the rut. I wrote from a single parent’s point-of-view, not from a marketer’s point of view. Then I realized something!
I REALLY DID want to help people!
RespectRespect: The client’s perception of your value, excellence, usefulness, or importance. concede addresses the client’s query, “What can this person or trade do for me?”Respect can be articulated by explicitly answering these questions throughout the sales phase:From this point forward, we will let you in on little secrets that will help you implement this subject into your life.• How much? (what the client can guess to achieve by industry with you — in better sales, decrease overheads, etc.)• How soon? (when the buyer will be able to gather the value)• Ho
If you keep doing what you’re doing . . . you’re going to keep getting what you’re getting.
When my income, my web site’s activity (visitors) and my fulfillment hit a plateau and I wasn’t at my goal, I knew I had to do something different. I totally believed in what I was doing, I enjoyed it, but it became routine. When that happens a complacency takes effect and it’s picked up in your written content, your follow ups, and even phone communication with your customers.
Somehow, you realize that you have gotten away from your purpose, but you are doing everything you know to do, and nothing new and exciting is happening. This also happens when you TRY to do something different, but slide back into the same habits and routines because they are COMFORTABLE. Even seasoned internet marketers run into these roadblocks.
When I began working on Single-Parents-Help.com, I was excited. It wasn’t because I saw all this potential money in it, because the site really wasn’t about income. The subject matter of that site was something I was passionate about because its focus was on helping people that felt they couldn’t help themselves.
I began working on the site, but I was getting lost. I had to stop and take a step back.
It was starting to look and read like an internet marketing site. It looked good, but it was not appealing at all to single parents who would come looking for help and support. It looked like I expected them to BUY something!
So I scrapped it. I went to visit various single parent support sites, like parentswithoutpartners.org, and single.parents.about.com. As a relatively new single parent myself, what would I look for if I went online looking for help or direction?
That’s when I felt it. And that’s when I began re-writing content. I took the focus off attracting sales (which was evident all through my text), and instead stressed the position single parents found themselves in, and how to get out of the rut. I wrote from a single parent’s point-of-view, not from a marketer’s point of view. Then I realized something!
I REALLY DID want to help people!
Are you a freelancer or a consultant? The distinction between the two terms might not appear overly important at first blush. But in a world where words have the ability to shape our own behavior and the attitudes of the people around you, how you define yourself as a contract worker can actually impact your work environment, your earnings, and the way your customers treat you.First let’s talk about definitions. The term freelance or free lance, has its roots in the ancient days of horsemen and knights, where independent mercenary soldiers acted on behalf of a king for money. The term today cont
When I began working on Single-Parents-Help.com, I was excited. It wasn’t because I saw all this potential money in it, because the site really wasn’t about income. The subject matter of that site was something I was passionate about because its focus was on helping people that felt they couldn’t help themselves.
I began working on the site, but I was getting lost. I had to stop and take a step back.
It was starting to look and read like an internet marketing site. It looked good, but it was not appealing at all to single parents who would come looking for help and support. It looked like I expected them to BUY something!
So I scrapped it. I went to visit various single parent support sites, like parentswithoutpartners.org, and single.parents.about.com. As a relatively new single parent myself, what would I look for if I went online looking for help or direction?
That’s when I felt it. And that’s when I began re-writing content. I took the focus off attracting sales (which was evident all through my text), and instead stressed the position single parents found themselves in, and how to get out of the rut. I wrote from a single parent’s point-of-view, not from a marketer’s point of view. Then I realized something!
I REALLY DID want to help people!
It pays to advertise. In fact, it's a proven fact that if you don't advertise, no one will notice you. So it is no wonder that advertisers are leaving no stone unturned at having their says displayed prominently. And one immensely popular mode of outdoor publicity is the advertising balloon, soaring high up in the sky and swaying ever so gently in the breeze. You just cannot miss an advertising balloon, with its awesome size, wacky messages and of course, the very eye-catching graphics or the signage.Advertisers are very finicky about what signage they put up on their advertising balloons. Much
I began working on the site, but I was getting lost. I had to stop and take a step back.
It was starting to look and read like an internet marketing site. It looked good, but it was not appealing at all to single parents who would come looking for help and support. It looked like I expected them to BUY something!
So I scrapped it. I went to visit various single parent support sites, like parentswithoutpartners.org, and single.parents.about.com. As a relatively new single parent myself, what would I look for if I went online looking for help or direction?
That’s when I felt it. And that’s when I began re-writing content. I took the focus off attracting sales (which was evident all through my text), and instead stressed the position single parents found themselves in, and how to get out of the rut. I wrote from a single parent’s point-of-view, not from a marketer’s point of view. Then I realized something!
I REALLY DID want to help people!
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem is…How’s the weather over there? Is there life after “I”? Can we change the topic? Is there someone else who wishes to speak now? Check please?If the only person you are qualified to discuss is yourself, your listeners will be heading for the exit rather quickly. Your self-marketing
That’s when I felt it. And that’s when I began re-writing content. I took the focus off attracting sales (which was evident all through my text), and instead stressed the position single parents found themselves in, and how to get out of the rut. I wrote from a single parent’s point-of-view, not from a marketer’s point of view. Then I realized something!
I REALLY DID want to help people! I had been there! These people weren’t looking for money! (Well, not JUST money). They wanted someone to understand!
In getting down to communicating, you sometimes have to insert a personal empathy for the situation your target visitors are experiencing. I knew what it was like to have a car repossessed. I knew what it was like to have to ask to borrow money to pay bills, yes! I was an internet marketer, I was successful and made five figures in sales and went down to nothing over a period of three years because my routine changed. I no longer had a home. My family was breaking up and my kids were hurting . . . we no longer had health insurance. My whole security was gone! I came THIS CLOSE to falling apart.
That’s what most single parents deal with on a day to day basis and this was HARD for me to write about. I had to leave my comfort zone and talk about things I don’t talk about. (You don’t talk about personal tragedies on a website about making money!)
Now even though this is a rather extreme example of fear of change, but it was an eye-opener and a wake-up call.
When your main focus is on obtaining sales, it’s going to be evident in your web content, your newsletters, your follow up emails, etc, etc. Take a step back and look at what you are doing.
What are you offering people? What will spending money at your site help them with?
Now take the last part of that last sentence. That should be your focus . . . What are you going to help them with?
If you change your action sentences from “You need to buy . . .” to “You will have . . .” you will not only see a jump in interest to your site, you will begin to see longer visits, more newsletter subscribers, and more people linking to your web page.
Give a little something. You don’t want to just take money from people, there’s no fulfillment in that. You want people coming back because they believe you. They trust you. Make them feel good about purchasing from your site. The more you give, the more you will get in return and the more fulfillment your business will give you.
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