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Brand Identity
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand Identity important?A brand identity is important because it has the power to single-handedly set a company apart from its competition. And those who successfully craft their brand identities to positively affect their bottom lines know that doing so takes time, money and effort. It’s not as simple as just a logo or a tagline. In essence, brand identity is the reason you give your market to choose you…is it compelling enough? Your market will decide.A word on revising your brand identity… The key to a successful re-branding effort is “evolution,” not “revolution.” You must reassure your existing customers that everything they like about you will remain intact and become integral part of something even better. Don’t go to unjustified extremes for any reason because major perceived changes may destroy existing emotional ties to your brand thereby eroding valuable customer loyalty.More than marketing, Brand Identity is the lifeblood of a company having an outward brand identity that resonates with your market is

's and landed a job offer to join their college training program. You could have knocked him over with a feather. Then I told him that I would double my salary every five years…

I learned three things from this experience:

First, don't let anyone tell you what you can't do.

Second, anyone who learns how to successfully conduct a management level job search can significantly advance their career.

Third, anyone who is willing to learn, stretch themselves and isn't a quitter can achieve their goals.

I applied these three lessons twenty years ago and I haven't looked back… including doubling my income every five years. The best decision I made was to marry my college sweetheart who first lit that spark of ambition in me. We have been happily married, with three great daughters, ever sin

Instrument Technicians and Dual Trade Electricians – Highly Requested Professions in Present
Specialized manual labor is becoming scarcer nowadays, generating a severe workforce crisis among companies that require specialized manual laborers. Due to the pronounced gaps in specialized manual workforce fields, a lot of major industrial companies are interested in hiring a wide range of certified manual workers in present. Blue collar Trade qualified personnel is also highly demanded among various industrial companies that require specialized services. In present, the most requested professions among various industrial branches are Instrument Technicians, Instrument Mechanics and Dual Trade Electricians.Considered to be the pillars of any industrial business, Instrument Technicians and Instrument Mechanics have a multitude of roles in ensuring the well functioning and the safety of a company. These professions involve activities such as repairing, maintenance, calibration, adjustment, installation or optimization and upgrading of industrial measuring and controlling specific instrumentation. Instrument Technicians and Instrument Mechanics are usually employed by nuclear and hydro power generating companies, mining companies, petrol extracting and refining companies, natural gas companies, pulp and paper processing companies and many other industrial establishments that depend on specific industrial instrumentation for sustaining their activity.Industrial Instrument Tec

Before we start discussing how to search for a six figure salary job, let's set a goal. The goal I suggest is to double your income every five years. That may sound like a stretch. Well it is… but it is a doable stretch goal.

I set this goal for myself twenty years ago when I graduated from a small public college. I grew up an average kid from Philadelphia. I had average grades in high school and college. And I never went to graduate school. At the time I graduated from college I had never been west of Harrisburg, Pennsylvania. Twenty years later I can tell you that I have lived and worked on three different continents and I'm vice president of a large publicly traded company.

What made the difference for me were two things.

First and foremost was my college sweetheart. She always felt that I could do and be whatever I wanted. Her faith was a driving force that ignited my ambition.

Second was the director of the placement office at my college. He spoke to the senior class about the job market in 1983… which was bad. He spent three-quarters of his presentation telling us what we couldn't do and what we shouldn't expect. While I recognize that he was trying to manage our expectations so that we wouldn't become frustrated or disappointed in our job search his negativity frankly pissed me off.

One of the things that he told us was that we should just forget about applying to Armstrong World Industries. Armstrong was headquartered in the same town as my college. The director told us that since the job market was tight Armstrong was going "up market" to the bigger name schools, so we should just forget about wasting our time chasing Armstrong.

Right then and there I made up my mind that no one was going to tell me what I can't do when it came to achieving success. Since Armstrong was not interviewing on campus, I had to figure out how to land an interview with their college recruiter.

I targeted a job with them in their sales organization. I thought it would impress them if I made a cold call on the college recruiter. So I planned my approach. I would go over at lunch time when the main receptionist wouldn't be on duty. I figured the person that covers during lunch wouldn't take their gate keeping duty as seriously. I thought if I could just get into the Human Resources Department, I could probably wait for the college recruiter to get back from lunch.

My planning worked better than expected because the college recruiter was having lunch at his desk and he was happy to sit with a college student who had cold called on him.

I had my two minute pitch ready and my questions to gather more information as to their needs all polished up and ready to go. I was very relaxed since I figured I had nothing to lose, which is true in any job interview. If the interview you are on doesn't work out, learn from it and then just move on.

After spending an hour with the college recruiter I was offered to join Armstrong' training program. The first thing I did when I got back on campus was to see the director of the placement office. I told him how I got into my beat up 1977 Datsun B-210 wearing my brand new navy blue polyester suit that I bought at Sears the night before and drove over to Armstrong's and landed a job offer to join their college training program. You could have knocked him over with a feather. Then I told him that I would double my salary every five years…

I learned three things from this experience:

First, don't let anyone tell you what you can't do.

Second, anyone who learns how to successfully conduct a management level job search can significantly advance their career.

Third, anyone who is willing to learn, stretch themselves and isn't a quitter can achieve their goals.

Hate Your Job? Things Could Be Worse
Seeing the looks on employees faces when I visit local businesses tells me what many people already know, a lot of people hate their jobs. Spending 40 or more hours of a week at a place you hate can be very difficult. Regardless of the hatred people have for their jobs they need to realize that it could be worse.If you flip through the employment section of your local newspaper I am sure that there are many jobs a lot worse than yours. I constantly see jobs for waiters and waitresses, salespeople, security guards, and other jobs that are not even worth mentioning.Aside from the fact that there are worse jobs, is the fact that having a job is a lot better than being unemployed. No job in most case equals no income. No income can greatly affect your lifestyle and your confidence. Complain all you want on your drive to work but as you drive past drug dealers and homeless people, ask yourself do I really have anything to complain about?Answering that question will allow you to take your job in stride, have fun while doing it, and concentrate on more important things your life such as your family and friends.

ould do and be whatever I wanted. Her faith was a driving force that ignited my ambition.

My planning worked better than expected because the college recruiter was having lunch at his desk and he was happy to sit with a college student who had cold called on him.

I learned three things from this experience:

First, don't let anyone tell you what you can't do.

Second, anyone who learns how to successfully conduct a management level job search can significantly advance their career.

Third, anyone who is willing to learn, stretch themselves and isn't a quitter can achieve their goals.

Advertising - Everyone's Doing It, But Nobody’s Doing It Right - How About Your Small Business
Are you advertising right now in a publication? If you are, how’s it working for you? Did you know that most business ads: Look all the same as everyone else’s Provide no real reason to choose their company over a competitorUse tired, overused phrases that customers don’t believe or care about, like, “We’ve got great service”, or “been around since 1776”. Don’t give the prospect a call to action – something that specifically tells them “Do this now!”Neglect to focus on what their customers REALLY want So why don’t more businesses, including your competitors stop wasting money? It’s simple; business owners have been fooled into thinking that the main reason why their ad didn’t get any action was that no one reads the publication. Wrong! The leading reason why ads don’t work is that they don’t have a consistent, powerful marketing message that compels people to act. Let’s say that your ad generates an average of 30 calls per year, which translates into 18 sales. Your figures might be more than that, maybe less. Have you ever wondered if your current results could be better than they are? If I was working for you, here are a couple of

forget about wasting our time chasing Armstrong.

My planning worked better than expected because the college recruiter was having lunch at his desk and he was happy to sit with a college student who had cold called on him.

I learned three things from this experience:

First, don't let anyone tell you what you can't do.

Second, anyone who learns how to successfully conduct a management level job search can significantly advance their career.

Third, anyone who is willing to learn, stretch themselves and isn't a quitter can achieve their goals.

Career Advice: How To Fire Someone
Sooner or later, most managers must face up to the task of firing someone. Here's some career advice that will help you handle this odious task when you must do it. But it is never easy.Recognize, firing someone is a distasteful and painful experience for everyone concerned. People get hurt. Lives are disrupted; livelihoods are threatened. Egos are devastated. There are costs to employees and employer alike. Therefore, it goes without saying: firings ought to be avoided if at all possible.A step toward this goal will be accomplished if every manager will conduct regular performance appraisals with each employee he or she directly supervises. If these sessions are open and candid, the boss and the employee will be able to see problems as they begin to emerge and correct them before real damage is done.Both parties should sit down together. The positives should be identified and praised. Problems should be defined and a plan of action to correct them agreed upon. This is a fair process which clearly puts both parties on notice that things are not as they should be; they must get better; if they don’t, dismissal is a definite possibility. Surprise, one of the cardinal sins of management will be avoided.If the employee’s performance does not meet the agreed-upon goals for improvements in critical areas, and there are no acceptable reasons for the failure, the

pected because the college recruiter was having lunch at his desk and he was happy to sit with a college student who had cold called on him.

I learned three things from this experience:

First, don't let anyone tell you what you can't do.

Second, anyone who learns how to successfully conduct a management level job search can significantly advance their career.

Third, anyone who is willing to learn, stretch themselves and isn't a quitter can achieve their goals.

A Career That Makes a Difference
I think I have one of the most important jobs in the world. I didn't realize it at the time, because I took it as a temporary job until, what I thought, a real or permanent job came along. I was an accountant, so I was looking for something along that line. I know when I was in college, people thought in terms of preparing for jobs as a lawyer, doctor, teacher, engineer, or businessman.But the problem in the world today is that there's so much violence, and it seems to be never-ending. And I believe the basic reason for this is a lack of communication and an understanding of the different cultures that exist around the world. And the basic reason for this is that there are so many different languages spoken in the world. If we all could speak one language, I think things could be a lot easier to deal with.Now English is accepted as being the International Language of the world, and at the moment I'm teaching English in Argentina, and have been doing so for about 20 years. I became involved in this profession down here accidentally because I married an Argentine woman in New York who became lonely up there for her family so we moved down here. I thought this work would only be temporary, as I mentioned above, but eventually I realized that this job was really one of the most important jobs one could ever do. They would learn about your culture and you would learn abo

's and landed a job offer to join their college training program. You could have knocked him over with a feather. Then I told him that I would double my salary every five years…

I learned three things from this experience:

First, don't let anyone tell you what you can't do.

Second, anyone who learns how to successfully conduct a management level job search can significantly advance their career.

Third, anyone who is willing to learn, stretch themselves and isn't a quitter can achieve their goals.

Since I always felt like I was the original "Average Joe" who found out how to break through the ceiling of mediocrity, I wanted to share what I learned. What led me to wanting to share the lessons for finding a six figure salary position were two things.

First, I landed as a senior executive at three different large publicly traded companies before I was forty. And second, I saw on the news that the number one New Years Resolution is to get a new job or to advance your career.

So I began work on The Six Figure Job Search CD which was launched in July 2003 on www.sixfigurejobsearch.com. This CD leads the executive job searcher through the entire process from planning their campaign to negotiating the offer. And I share the overview of the techniques here.

For a six figure salary search you have to understand that it is a numbers game. You are now approaching the narrower points in the pyramid and the demand for six figure jobs always outstrips the supply. Your resume has to hit at exactly the moment that a company or a recruiter needs a person with your particular skill and experience. So you can see that you will get very few hits… and that is why we need to get you up to bat as often as possible.

A mistake I've seen executives make is that they believe the process will be easier than it really is. They believe that once they get their name out there and they send their resume to 50 or 100 companies, then the world will beat a path to their door. Understand right up front that this process is going to be tough and time consuming. That is why knowledge of how to manage the process and how to diligently prepare are going to be the major keys to success.

The further up the ladder you climb, the more items other than just your functional skills will come into play as part of the hiring process. The hiring company will screen your functional skills, but that is just the minimum ante.

The first thing the hiring executive will want to assess is what kind of person you are. Are you the kind of person they want to work with? If the hiring executive doesn't have a good feel for you personally, then it will be difficult to win them over. This may seem unfair, but it is human nature.

Next, the hiring executive will be looking at your functional skills. Suffice it to say that you will have to be able to point to specific successes and experience that will demonstrate that you do have the functional skills for the position.

At this point, the hiring executive will likely be seeing if you will fit with the company's culture and environment. You too need to learn as much as you can about the company's culture. No sense in going to work somewhere you won't feel is a good fit.

Another thing that they will be evaluating is whether or not you will be a risky hire. A bad hiring decision costs significant time and money for both the candidate and the company. If this job will be a big step for you, that is an added element of risk. Also, if this job is in a new industry to you, that too is a risk. These types of objections, the prepared searcher can deal with.

The bottom line question in the mind of the hiring executive is this, "Will you bring value to the company that far exceeds the

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New technology directly affects the gross income than total capacity. It is always very difficult to count the exact figures of profit gained by only one new technology application, so the assumption percentage is the only data available to check the growth rate by the applied new technology, but it is for sure that new innovations and technologies are opening more doors for more advanced search.

Poems and stories can provide powerful metaphors in training, particularly when you are trying to get a motivational point across. If you think about the things you remember from your past education, you will probably note that most of them have come from rhymes or stories of some kind. I mean how did you learn to say your A,B,C's? I bet you're even saying the rhyme in your head right now!

One professional? How could one professional handle all my printing and marketing needs?

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