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Actual for You - Marketing to Realtors with A Powerful Positioning Statement
Possibly one of the biggest rivals in Corporate America today, the battle between Coca-Cola (KO) and PepsiCo (PEP) continues to baffle not only consumers but investors as well in determining which product is a better buy. While both companies have had recent problems in emerging nations such as India by having their products be condemned for improper ingredients, a shakeup like this might be necessary to promote future growth for possibly unders
For instance, if your competing with agencies with in-house lenders, you could structure your position statement along the lines of: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty stra
Receivables is something very common in most firms. Many businesses could not work without receivables, but they must be kept to a decent level. That's why most accountants are always pressing their clients to monitor their receivables and to avoid a situation where too much money is due. Problematic situations generally occur because most small business owners do not want to spend their time on phone calls, arguing with their clients. They do n
Your position provides the focus and direction around your expertise. It tells the agent what you do, for whom, explores your niche, differentiates you from the competition and shows the benefit to the customer.
The first step is developing a position statement that describes your business.
Who are you and what’s your business?
The first part of your statement describes, in detail, your preferred client. It can be a focus on a geographic area, or it can focus on your experience. For instance, you can either state that you service agents that work Scottsdale, or you could say you work
What kinds of problems do you solve?
This is the heart of your positioning statement. It creates the interest with the reader or agent. To get their attention, you need to focus on problem solving. For instance, say you are focusing on helping agents struggling to produce more referrals. You positioning statement could be, John Brown, a mortgage professional with Quality Mortgage, helps million dollar producing agents struggling to capture consistent referrals.
What’s your competition?
Take a look at your competition. What do they offer and how do they offer it. Does their offer sound similar to yours, or are you unique. Understanding your competition helps you recognize your unique value and expertise. It also helps you refine your position.
For instance, if your competing with agencies with in-house lenders, you could structure your position statement along the lines of: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty strat
Just as a website won't do you any good with visitors, a blog won't do you any good without readers. However, getting blog readers is often easier than getting website visitors. There are several ways to go about this.First, make sure that each time you make a blog entry, you ping the blog. You can do this by going to Ping-O-Matic. Also, make sure that your blog has RSS capabilities. This will allow readers to load your blog in their news
The first step is developing a position statement that describes your business.
Who are you and what’s your business?
The first part of your statement describes, in detail, your preferred client. It can be a focus on a geographic area, or it can focus on your experience. For instance, you can either state that you service agents that work Scottsdale, or you could say you work
What kinds of problems do you solve?
This is the heart of your positioning statement. It creates the interest with the reader or agent. To get their attention, you need to focus on problem solving. For instance, say you are focusing on helping agents struggling to produce more referrals. You positioning statement could be, John Brown, a mortgage professional with Quality Mortgage, helps million dollar producing agents struggling to capture consistent referrals.
What’s your competition?
Take a look at your competition. What do they offer and how do they offer it. Does their offer sound similar to yours, or are you unique. Understanding your competition helps you recognize your unique value and expertise. It also helps you refine your position.
For instance, if your competing with agencies with in-house lenders, you could structure your position statement along the lines of: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty stra
How brand management can help utility organisations to create a ‘difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can be its greatest asset. Recent scandals such as that of AIG, Enron and WorldCom have seriously hampered the trust among stakeholder groups
What kinds of problems do you solve?
This is the heart of your positioning statement. It creates the interest with the reader or agent. To get their attention, you need to focus on problem solving. For instance, say you are focusing on helping agents struggling to produce more referrals. You positioning statement could be, John Brown, a mortgage professional with Quality Mortgage, helps million dollar producing agents struggling to capture consistent referrals.
What’s your competition?
Take a look at your competition. What do they offer and how do they offer it. Does their offer sound similar to yours, or are you unique. Understanding your competition helps you recognize your unique value and expertise. It also helps you refine your position.
For instance, if your competing with agencies with in-house lenders, you could structure your position statement along the lines of: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty stra
After declaring bankruptcy it is important to do everything you can to start making a positive impact on your credit report. One of the easiest ways to do this is to buy a car and one of the easiest ways to buy a car is to purchase it using the resources that the internet provides.Buying a car online saves you time.It is possible to research any information you want to know about any make or model of car over the internet.
What’s your competition?
Take a look at your competition. What do they offer and how do they offer it. Does their offer sound similar to yours, or are you unique. Understanding your competition helps you recognize your unique value and expertise. It also helps you refine your position.
For instance, if your competing with agencies with in-house lenders, you could structure your position statement along the lines of: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty stra
There are no dead giveaways, but there are some signs that will let you know that a business is a good candidate for IT consulting. In this article, you'll learn some of these signs.Is the Company Expanding?When a business opens another office, they need PCs, other servers, and telecommunications lines. That presents you with a great IT consulting opportunity if they don’t already have someone in place.What Communications T
For instance, if your competing with agencies with in-house lenders, you could structure your position statement along the lines of: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty strategies.
With your position statement, you are addressing the competition so you can highlight how you are different from them, without being negative or derogatory.
What’s the benefit of your expertise?
List the benefits your audience will receive from their perspective. Be careful to keep the benefits separate from the features. Features are defining elements of your service, while benefits are what the agent gains from your service, the result of solving the problem.
For instance, you might state: John Brown, a mortgage professional with Quality mortgage, helps million dollar producing agents struggling to capture consistent referrals. Unlike in-house lenders that limit the customer care they offer, John Brown specializes in building client loyalty strategies so the agent can predict a steady stream of new referrals.
Your benefit to the agent is the same as your unique competitive advantage. This competitive advantage is what you use to generate interest.
Your positioning statement should be the foundation of your marketing strategy. Once you define your position, you can build your marketing plans around it.
All of your efforts at marketing to Realtors will begin with your positioning statement. It’s key to establishing your unique brand identity, the one thing agents consider when they come to doing business with you and keeps them coming back.
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