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You are here: Home > Real Estate > Real Estate > Real Estate Marketing Online: The Art of Invisible Design |
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Actual for You - Real Estate Marketing Online: The Art of Invisible Design
Get Real Traffic to Your Site for Free! website can't be attention-getting. What I'm saying is your website should get attention for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The design should support this, not overshadow it.Building a website can present itself as a challenge, but once it's completed you need people to know about it. How does one go about getting a steady flow of online traffic? The article that you're reading will explain what to do and give you the marketing edge!1. The fastest way to get hi Don't think of design in a vacuum. Think of design as a way to kindly escort people toward the action you want them to take, or the information they want to find (listings, re How to Refinance An Upside Down Car Loan On a real estate website, design works best when people don't even notice it. In other words, your audience should immediately see and understand the message you're trying to convey through your website. They shouldn't be distracted by the design.An estimated 30% of new car owners have upside down car loans – loans where one owes more than what the car is valued at. However, even used car owners can have this problem. While refinancing won’t solve all your problems, it can help make your payments more manageable.Start by checking out you Visitors should be able to navigate immediately upon reaching your website, without scratching their heads. They should be able to identify the primary purpose of your website, as well as your primary offer. Design should help your visitors follow the path you would most like them to follow -- toward some form of website conversion or lead generation, in most cases. Much of this comes from "invisible" design. Invisible Design = Usability & Profitability Sure, there were design elements in use, but I hardly noticed them. Why? Because the design's sole purpose was to help me find my way around the website—without having to stop and think about it. Does this mean Netflix skimps on design? No. On the contrary, they've put a lot of thought into their website's design. They put so much effort into designing the site that I did not even see the design, though it helped me achieve my goals. This is the concept of "invisible" design. The design is there, but because it's sole purpose is helping you comprehend something, you hardly even notice it. You immediately find the message and act upon it, because the design paved the way for you. When I talk about "invisible" design, I'm not saying your website can't be attention-getting. What I'm saying is your website should get attention for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The design should support this, not overshadow it. Don't think of design in a vacuum. Think of design as a way to kindly escort people toward the action you want them to take, or the information they want to find (listings, rep Domain Name Search well as your primary offer. Design should help your visitors follow the path you would most like them to follow -- toward some form of website conversion or lead generation, in most cases.When you need to check who registered a certain domain name, you can perform a "WHOIS" lookup. This will allow you to view all the data that is in the public domain, about the ownership of a certain domain.One of the place were you can perform a domain name lookup is: "http://www.whois.ws/". A Much of this comes from "invisible" design. Invisible Design = Usability & Profitability Sure, there were design elements in use, but I hardly noticed them. Why? Because the design's sole purpose was to help me find my way around the website—without having to stop and think about it. Does this mean Netflix skimps on design? No. On the contrary, they've put a lot of thought into their website's design. They put so much effort into designing the site that I did not even see the design, though it helped me achieve my goals. This is the concept of "invisible" design. The design is there, but because it's sole purpose is helping you comprehend something, you hardly even notice it. You immediately find the message and act upon it, because the design paved the way for you. When I talk about "invisible" design, I'm not saying your website can't be attention-getting. What I'm saying is your website should get attention for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The design should support this, not overshadow it. Don't think of design in a vacuum. Think of design as a way to kindly escort people toward the action you want them to take, or the information they want to find (listings, re Loan To Own! Be Speculative When Making Your Car Purchase time I went to Netflix.com, I found my way around quickly and began using the website right away.Most car-shopping experiences are filled with myriad questions pertaining to the make, model, color, and options for their purchase. But what about questions pertaining to your affordability, the interest rate you will have to pay, and whether zero percent or cash back is the better option? Getting the Sure, there were design elements in use, but I hardly noticed them. Why? Because the design's sole purpose was to help me find my way around the website—without having to stop and think about it. Does this mean Netflix skimps on design? No. On the contrary, they've put a lot of thought into their website's design. They put so much effort into designing the site that I did not even see the design, though it helped me achieve my goals. This is the concept of "invisible" design. The design is there, but because it's sole purpose is helping you comprehend something, you hardly even notice it. You immediately find the message and act upon it, because the design paved the way for you. When I talk about "invisible" design, I'm not saying your website can't be attention-getting. What I'm saying is your website should get attention for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The design should support this, not overshadow it. Don't think of design in a vacuum. Think of design as a way to kindly escort people toward the action you want them to take, or the information they want to find (listings, re Are You a Project Manager Or a Project Mangler? t so much effort into designing the site that I did not even see the design, though it helped me achieve my goals.Which one are you? An effective IT project manager, able to deliver software on time, according to specs, and within budget, or someone referred to by your peers as a project mangler? Find out with these Top 10 Signs You're a Project Mangler.10. Your .mpp attachments are considered This is the concept of "invisible" design. The design is there, but because it's sole purpose is helping you comprehend something, you hardly even notice it. You immediately find the message and act upon it, because the design paved the way for you. When I talk about "invisible" design, I'm not saying your website can't be attention-getting. What I'm saying is your website should get attention for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The design should support this, not overshadow it. Don't think of design in a vacuum. Think of design as a way to kindly escort people toward the action you want them to take, or the information they want to find (listings, re Warming to Global Competition: Why We Think Too Much About China website can't be attention-getting. What I'm saying is your website should get attention for the right reasons. It should capture the reader's attention with a powerful message and an offer of value. The design should support this, not overshadow it.Talk of China's economic impact on the global economy is all the rage at most business meetings and in media articles focused on improving North American competitiveness. The barrage of news and numbers coming out of China seems relentless. It makes even the strongest quiver. Growing te Don't think of design in a vacuum. Think of design as a way to kindly escort people toward the action you want them to take, or the information they want to find (listings, reports, virtual tours, etc.). Your visitors will be thankful for it, and your website will be more successful as a result! * Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's note and active hyperlinks below.
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