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Actual for You - The Road of Work: Keys to a Successful Navigation
The average consumer is confronted with over 36,000 commercial messages per day. Decision makers face even more options. All available space is being bought up and sold as advertising space. Advertising exposure is increasing exponentially, and this naturally affects your cost of sales and therefore your margins. It now costs three times more to get just half the results you used to get. What to do?You have two choices. You can work harder, which is tactical, short-term and comprised of reactive, daily activities. Or you can work smarter, which is strategic, based on a long-range plan and objective. Your strategy should drive your tactics, not vice-versa. Strategists understand the big picture they’re creating. They agree with Michael Gerber, who said, “If you’re not working ON your business, you’ll soon be OUT of business.” So they create strategies that minimize cost and risk and maximize efficiency.Statistically, motorists slow down when they see a police car to avoid a speeding ticket. Did you know they speed up again within only half a mile? That’s how quickly you’re forgotten by your clients and prospects if you don’t have a strategy that will create ongoing, unique, varied exposure and value. Strategists set goals and consistently work towards them, which leverages the Reticular Activating Systems of all those involved in the process. Involving others in your planning and creating joint ventures and win/win partnerships is essential.Large companies know this. 90% of corporate executives surveyed felt a Joint Venture with another company was “absolutely essential” to maintain their competitive edge. At least 20% of the revenues in the Fortune 500 and International 2,000 are now coming from Joint Ventures. This strategic approach works in any size business and cuts the clutter to shreds, resulting in increased margins and staff retention, reduced customer attrition, radically decreased cost of sales and risk and exponential growth.Sales TipBy creating and s
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve to have work that is fulfilling, has meaning and uses your gifts. You also deserve to have a life outside of work. Since 9/11 many professionals have made career changes to reflect their interests and to increase their work/life balance. We realized that our lives are too precious to spend it doing something we don’t enjoy. My current clients include men who are turning from software engineering and project management to science, teaching,
When you invest in promotional items, you have a goal in mind. It may be to increase your market visibility, or to increase your sales, or to prospect for new customers. They may be meant as a thank you or an enticement, or more commonly, as both. No matter the reason that you choose to give promotional gifts to your customers or prospective customers, it’s important to choose items and gifts that reach your target market. Here are some tips on effectively choosing and using promotional gifts to get the reaction you want from the right people – those that will buy your product.1. Define your target market first. It’s impossible to hit a bulls-eye when you don’t know where you’re aiming. Before you ever start a marketing campaign, you need to sit down and define your target market, and do so as specifically as possible. The more specific your target, the more effectively you can take aim.2. Research your target market. In order to be useful to you, the promotional items you choose have to be useful to your recipients. Take some time to learn what they need and want, and what gifts would be most welcome and likely to be used. The perfect gift for a busy executive isn’t likely to be the same as the perfect gift for a new mother. Tying your promotional gifts into your product and your target market is a surefire way to be sure that your marketing campaign will fly.3. Stay in the loop with competitors. Keep an eye on the promotions being run by your competitors and avoid duplicating. You don’t want your company to be confused with theirs, nor do you want to be considered an imitator. On the other hand, you may learn something from a successful marketing strategy being run by one of your competition.4. Choose a delivery method that will reach your intended target. No matter how carefully you choose your marketing inducement, it won’t have any effect if it doesn’t reach its intended market. Blanketing every house in the borough with direct mail may get you
Do you feel that your life is an express lane and you are driving blindly? Ever feel that way about your career? You spend most of your waking hours on the thruway of work. Are you one of many people who are working in a job they are not satisfied with? Some wonder how they got where they are in the first place; did they somehow miss a turn along the way? Many have lost their passion for work altogether, they arrive each day on cruise control and return, gas tank emptied at the end of the day.
Wish you had a AAA road map to guide you through your journey? Ever want to make a U-turn or take a more scenic route? Life is full of transition, beginning a job, pursuing a career, making a commitment to a relationship, having children, trying to balance work and family life and caring for aging parents. Our work affects our life and our life affects our work, both are intertwined. As a result your career often has its fast lanes; it’s off ramps, mergers and speed bumps along the way. Sometimes you might feel out of control, ready to spin out at any time, other times you are in cruise control. Learning how to design your own road map and how to take control of the wheel can help you to navigate your lifetime of career transitions. Learning the keys to a successful navigation can help you to navigate sharp turns, detour around accidents, and to enjoy a smooth, safe ride.
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your values, interests and passions. Without self knowledge you might find yourself “off roading” or worse yet, stuck. Use the tips below; they are the keys to a successful ride to help you to identify your ideal work and to make it your
own. Being familiar with what you really want in your life is like having the best road map in your glove compartment. I’ve learned, as a career coach, that many of my clients simply lack the map:
“I’ve been working for years at this job but find I have less and less energy at the end of the day. I hate it. But what else could I possibly do?”
“I chose this job because it was a good fit for me at the time. I wonder if it is possible to make a change. I’d like to work in the community or for a non profit group but don’t have any experience in this area, can you help? Can I make a change or is it too late?”
“I’ve been at home raising my family and now I’ve like to return to the workforce, I am not sure what to say about my absence? What transferable skills do I have?
“I feel like I’ve missed my calling. I want to work at a job I feel passionate about.”
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve to have work that is fulfilling, has meaning and uses your gifts. You also deserve to have a life outside of work. Since 9/11 many professionals have made career changes to reflect their interests and to increase their work/life balance. We realized that our lives are too precious to spend it doing something we don’t enjoy. My current clients include men who are turning from software engineering and project management to science, teaching,
Establishing an offshore presence for your business can be a very overwhelming prospect to say the least. Indeed there are many aspects that need to be considered and taken into consideration.To start, an offshore jurisdiction for your IBC incorporation (International Business Company) needs to be selected; one that allows your business to legally conduct business. The local laws and regulations of the offshore jurisdiction need to be carefully researched. For example many offshore jurisdictions will not allow online Casinos to operate without a gaming license, where as some do not have this requirement.Next the privacy and confidentiality of the jurisdiction needs to be taken into account. Does the jurisdiction allow bearer shares and nominee directors? Does the jurisdiction have any treaties with other countries to share information?Once your company has been established, an offshore bank account must be set-up. The bank must be fully insured, have had a background check, and offer a high level of service with Internet, telephone and fax banking.A jurisdiction also needs to be selected to host your website. The offshore hosting company must have the bandwidth you require and insure that your private information and database will remain completely confidential.Reliable offshore merchant processing must also be put in place, allowing you to accept payments from your customers by credit card and settle to the privacy of your offshore IBC company bank account.These are just a few of the many aspects you will need to consider in regards to your quest for a stable offshore banking solution.
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your values, interests and passions. Without self knowledge you might find yourself “off roading” or worse yet, stuck. Use the tips below; they are the keys to a successful ride to help you to identify your ideal work and to make it your
own. Being familiar with what you really want in your life is like having the best road map in your glove compartment. I’ve learned, as a career coach, that many of my clients simply lack the map:
“I’ve been working for years at this job but find I have less and less energy at the end of the day. I hate it. But what else could I possibly do?”
“I chose this job because it was a good fit for me at the time. I wonder if it is possible to make a change. I’d like to work in the community or for a non profit group but don’t have any experience in this area, can you help? Can I make a change or is it too late?”
“I’ve been at home raising my family and now I’ve like to return to the workforce, I am not sure what to say about my absence? What transferable skills do I have?
“I feel like I’ve missed my calling. I want to work at a job I feel passionate about.”
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve to have work that is fulfilling, has meaning and uses your gifts. You also deserve to have a life outside of work. Since 9/11 many professionals have made career changes to reflect their interests and to increase their work/life balance. We realized that our lives are too precious to spend it doing something we don’t enjoy. My current clients include men who are turning from software engineering and project management to science, teaching,
If you have political ambitions or would like to work in Washington, DC and travel around the world and if you speak a foreign language then you might consider a career with the State Department. They are always hiring new people to travel around the world and represent the United States of America in foreign lands. Now more than ever it is important for our nation to be on good terms with other countries around the world.This might be a good opportunity to travel to far off lands and get paid very well with good benefits. Not all government jobs are probably at the top of your list however a career with the State Department can be very rewarding and fulfilling. By helping our nation stay on good terms we can help keep peace in the world and keep our nation safe.We can also help other countries mature faster and learn from our past mistakes so that they can build their nations stronger quicker. Some say that the United States of America is hated around the world and that simply is not so and by having a career with the State Department you can not only learn the truth but you can help bond friendships with other nations. I would encourage people who speak a good foreign-language fluently to consider a career with the State Department. Consider this in 2006.
Chart your own course. Get to know yourself very well. The self discovery process will prevent you from making decisions that do not support your values, interests and passions. Without self knowledge you might find yourself “off roading” or worse yet, stuck. Use the tips below; they are the keys to a successful ride to help you to identify your ideal work and to make it your
own. Being familiar with what you really want in your life is like having the best road map in your glove compartment. I’ve learned, as a career coach, that many of my clients simply lack the map:
“I’ve been working for years at this job but find I have less and less energy at the end of the day. I hate it. But what else could I possibly do?”
“I chose this job because it was a good fit for me at the time. I wonder if it is possible to make a change. I’d like to work in the community or for a non profit group but don’t have any experience in this area, can you help? Can I make a change or is it too late?”
“I’ve been at home raising my family and now I’ve like to return to the workforce, I am not sure what to say about my absence? What transferable skills do I have?
“I feel like I’ve missed my calling. I want to work at a job I feel passionate about.”
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve to have work that is fulfilling, has meaning and uses your gifts. You also deserve to have a life outside of work. Since 9/11 many professionals have made career changes to reflect their interests and to increase their work/life balance. We realized that our lives are too precious to spend it doing something we don’t enjoy. My current clients include men who are turning from software engineering and project management to science, teaching,
The culmination of the 2006 Best Bosses Conference & Celebration, held September 27, 2006 in Chicago, was a Plenary Address delivered by Michelle Obama. Obama is Vice President for Community and External Affairs at the University of Chicago Hospitals. Her topic was “Creating Relationships Between Business and Community.”Obama was selected by former Hospitals President and CEO Michael Riordan to head the organization’s Office of Community Affairs, and lead the Hospitals’ efforts to broaden its relationship with its neighborhood – Chicago’s South Side – and the city at large. As Obama said, her previous experience at the university (she was associate dean of students and later executive director for community affairs at the Hospitals) and that fact that she is a native South Sider gives her a “unique perspective of being both an insider and an outsider” to her employer.In explaining why businesses and nonprofits alike should look at building a community relations program, Obama stressed that these types of programs are becoming more common in the U.S., with approximately 90 percent of large domestic companies investing some time, resources and funds in efforts to better relate to their communities. She also stressed that such efforts should make good business sense in addition to fulfilling the notion of being a good neighbor. This speaks to programmatic sustainability and the extent to which programs are line items in the budget. “When times are lean, when budgets are tight,” Obama said, “community relations activities are the first to go.”The benefits for organizations that institute community relations programs include increased market visibility, strengthened brand value and enhanced reputations as good corporate citizens. The latter benefit has become increasingly important to many entities, and for good reason: A 2005 Golin Harris survey found that 40 percent of respondents take good corporate citizenship into account when making purchasing decisions. Obama said that focusi
“I’ve been working for years at this job but find I have less and less energy at the end of the day. I hate it. But what else could I possibly do?”
“I chose this job because it was a good fit for me at the time. I wonder if it is possible to make a change. I’d like to work in the community or for a non profit group but don’t have any experience in this area, can you help? Can I make a change or is it too late?”
“I’ve been at home raising my family and now I’ve like to return to the workforce, I am not sure what to say about my absence? What transferable skills do I have?
“I feel like I’ve missed my calling. I want to work at a job I feel passionate about.”
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve to have work that is fulfilling, has meaning and uses your gifts. You also deserve to have a life outside of work. Since 9/11 many professionals have made career changes to reflect their interests and to increase their work/life balance. We realized that our lives are too precious to spend it doing something we don’t enjoy. My current clients include men who are turning from software engineering and project management to science, teaching,
This is the seventh article in a series of eight articles about how to build a profitable portfolio of tax lien certificates or tax deeds. If you missed the previous articles in this series, you can read them at www.taxlienconsulting.blogspot.com.OK, so you've got the tax sale list and you've done your due diligence and you've made your preparations to go to the tax sale. You've registered for the sale, you have your paperwork in order and you've made arrangements to have the proper form of payment at the sale. Since most tax sales are auctions, the next step to building your profitable tax lien portfolio is to bid at the sale.Before you bid at a tax sale you need to know what the bidding procedure is and what your strategy will be. You'll have to decide beforehand just how much you are willing to pay for each property that you want to bid on, or how low (in interest) you will bid. I suggest that you attend at least one tax sale before you bid so that you are aware of what is actually being bid and what the competition is like. It's important to know exactly what you are bidding.There are four basic types of bidding procedures that you will encounter at a tax sale. At tax lien sales, typically the interest is bid down, or the interest is not bid down and the price of the lien is bid up. This is referred to in the tax lien industry as "premium" or "overbid." Different states may refer to it differently and they treat it differently. In some states the amount bid is only the premium or overbid amount, and the total price of the lien will be what was bid plus the lien amount. Other states will start the bidding at the lien amount so that the bid price includes the lien amount. Some states do not bid down the interest or bid up the price of the lien. They may use another bidding process in which the percent ownership in the property (should the property be foreclosed) is bid down. In this process it is the bidder willing to receive the lowest percent ownership in the property that
“How can I make sure I get the next promotion?”
You have choices about your career destination; you get to pick your journey. You deserve to have work that is fulfilling, has meaning and uses your gifts. You also deserve to have a life outside of work. Since 9/11 many professionals have made career changes to reflect their interests and to increase their work/life balance. We realized that our lives are too precious to spend it doing something we don’t enjoy. My current clients include men who are turning from software engineering and project management to science, teaching, consulting and small business ownership. Many women are making decisions to leave the corporate world to raise their families or to start their own businesses or to find something in between that allow them to balance a life of childcare and elder care at the same time, all while finding some time for themselves. A 2004 study conducted by the Center for Work-Life Policy indicated that 37% of highly qualified women leave their careers for a period of time, 58% resort to flexible or part time hours. To summarize, what are you doing to meet your career needs? What decisions are you putting off? What improvements can you make in your own career?
Your Guide: Before I hand over the keys to career navigation, let me explain why I feel I am qualified to serve as your guide. In addition to having extensive training in Coaching with specialty training in Career and Business Coaching, I too have navigated several career changes. It is this personal experience that has helped me to help others to take control of the drive and to have a clear vision of the road. I have over 25 years of working experience, having worked a number of years in Corporate America in sales, marketing and management consulting in the information technology industry. I also took time to raise a family and became a community volunteer. I pursued a second master’s degree at age 40, worked as a psychotherapist and small business owner and then became CEO of my own coaching company and a partner Career Coach and Vice President of Marketing for a global coaching firm. What I learned most from my own experiences and professional career coaching training is that you do have choices. You get to chart your course and most importantly, you have to keep moving forward to take action on your personal and professional goals. So gas up your tank and get ready to go.
The Keys to a Successful Ride:
1. Give your Map a Name: Write your Mission Statement: Who are you really? What are your passions? What are your values, what motivates you and what gifts do you have that you want to share with others? What is your personal brand, those unique qualities that make up who you really are? What do you want out of your life? What do you dream of? Write your own mission statement for your life and work by knowing yourself well. If you feel stuck, try to think of what you enjoyed doing as a child, what did you want to be when you grew up? Ask your friends what they enjoy about you the most. Find your life purpose. When you do, write your mission statement for your work and your life. You will find that knowing your life purpose will help you to
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