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Actual for You - Storytelling: The Key to Personal and Professional Advancement
“Sales All Day”…I wish I hear you yell…one sale would be great!”Under The Radar Advertising Strategy”...sounds like something out of a Star Trek Movie!You see in the world of advertising as quick as you can say “Beam me up Scottie”; new tools are constantly being created in order to differentiate one company from another. These innovations try to as much as possible, maximize resources, minimize costs, and optimize the results of any advertising campaign.So much money goes into the brainstorming for these new and innovative tools you could travel around the world on the lunch meeting costs alone. If you’ve worked in the corporate world you know exactly what I mean and if you haven’t count yourself very lucky indeed. Businesses could save themselves a small fortune on advertising campaigns if it looked at previously employed advertising strategies and modifying them to suit their needs.Some of the most widely used advertising strategies and marketing strategies in existence are multi-level marketing, audio visual advertising, catalogue advertising, telephone advertising, and even person-to-person distribution of marketing tools. One, however, stands out in terms of potential and even capacity to translate advertising strategies with tangible sales.This my friend is what is known as advertorials. Seemingly a new linguistic concoction, advertorials were in fact f
1) You have to understand the origin of your passion
2) You must believe in yourself
Generally speaking, step two will take care of itself once you have uncovered the secrets of step one.
Tracing your passion is important because you have to convince a potential employer that you have logical, compelling reasons to pursue a particular career. This is particularly important for entry-level candidates who have more potential than experience. Remember, people don’t want to feel like t
What is GAAP?GAAP, or Generally Accepted Accounting Principles, refers to rules and parameters set by the Accounting Practices Board of the American Institute of Certified Public Accountants. GAAP also includes certain established ways of accounting, which may or may not have been set by any authority.Aim of GAAP:GAAP aims toward making the accounting procedure transparent and make it easier for investors and creditors to get information. Here are some of the goals of GAAP.1) To make information available to investors and lenders so they can make sound decisions regarding loans and investments.2) To make information available about resources, funds, and finances.3) To help investors and lenders assess the viability of an investment or a loan.Principles behind GAAP:This section discusses some of the principles behind GAAP.1) Historical Cost Principle: Companies should make financial statements based on costs related to acquisition of assets and not fair market value. This removes any confusion regarding value of liabilities.2) Revenue Recognition Principle: The financial statement must state whether revenue is realized or earned.3) Full Disclosure Principle: The extent of information disclosure is based on analysis of tradeoff.4) Matching Principle: Expenses have to be proportionate to revenues.GAAP Suppos
Instead, I’m suggesting you become a good story-teller by truly appreciating what you have to offer, understanding how it relates to what people need, and finding the most effective way to communicate your potential. In other words, you have to be an expert at marketing yourself. Unfortunately, even people who are marketers by profession struggle with this.
Marketing yourself is far more difficult than it sounds. In the 16 years I’ve been working with job hunters I have yet to meet anyone who can, within the first 45 minutes, clearly articulate their most compelling accomplishment as it relates to why a potential employer might hire them. This is a HUGE problem when you consider that most interviews are only about 45 minutes long. The reason most people don’t communicate their accomplishments effectively is often quite simple: they have no idea what they are. People might think they know—and they might be far more insightful than most—but they still miss an unbelievable number of opportunities to share their true capabilities. In other words, they aren’t good story-tellers. Why? Because they don’t know the whole story.
What it Means to Be a Good Story-Teller
To be a good story-teller, you must first be a great marketer. For those of you who are more logical and process-oriented by nature, this undoubtedly sounds like bad news. The truth is, logical, left-brained, analytical, and process-oriented thinking may be what makes you successful in your job, but it isn’t what you need to market yourself. As a result, your most valuable professional asset—the way you think—could easily become your greatest liability.
Like any market, if you choose to participate, you have to think like a marketer. That means right-brained, creative, marketing-oriented thinking. If you are a hard-core analytical person who has doesn’t think creatively, don’t worry. You are not alone. There are ways you can begin to think more creatively about your experiences. Just find a coach who can help.
Believing, Thinking, and Speaking Our Truth
There are two steps you must take before you can speak comfortably and confidently about your interests and abilities:
1) You have to understand the origin of your passion
2) You must believe in yourself
Generally speaking, step two will take care of itself once you have uncovered the secrets of step one.
Tracing your passion is important because you have to convince a potential employer that you have logical, compelling reasons to pursue a particular career. This is particularly important for entry-level candidates who have more potential than experience. Remember, people don’t want to feel like th
“Let me give you my card,” should be a staple in your networking conversations. If you have just started your own business and you do not have business cards, then you need to place it toward the top of your list. Business cards are a relatively inexpensive way to advertise your business effectively.The cost of business cards can range from relatively inexpensive to high priced, but no matter what price range your business can afford, they are an essential. When you are networking with people it may be easy to tell them all about your business, and they may be very excited to work with you. However, most people have terrible memories, and they will probably be lucky to remember half of your business name by the time they are ready to give you a call. When you hand out business cards, your potential clients have a friendly reminder of what you discussed and an easy way to remember how to get a hold of you.The reason business cards range greatly in prices depends on various factors. There are a multitude of paper types and print styles that go into making up business cards. If you are having a logo designed with your business cards, it will probably cost you more. Yet, if you are on a budget, simple business cards can be just as effective. There are a number of free templates available across the internet to get you started. However, you should make sure that your business
Marketing yourself is far more difficult than it sounds. In the 16 years I’ve been working with job hunters I have yet to meet anyone who can, within the first 45 minutes, clearly articulate their most compelling accomplishment as it relates to why a potential employer might hire them. This is a HUGE problem when you consider that most interviews are only about 45 minutes long. The reason most people don’t communicate their accomplishments effectively is often quite simple: they have no idea what they are. People might think they know—and they might be far more insightful than most—but they still miss an unbelievable number of opportunities to share their true capabilities. In other words, they aren’t good story-tellers. Why? Because they don’t know the whole story.
What it Means to Be a Good Story-Teller
To be a good story-teller, you must first be a great marketer. For those of you who are more logical and process-oriented by nature, this undoubtedly sounds like bad news. The truth is, logical, left-brained, analytical, and process-oriented thinking may be what makes you successful in your job, but it isn’t what you need to market yourself. As a result, your most valuable professional asset—the way you think—could easily become your greatest liability.
Like any market, if you choose to participate, you have to think like a marketer. That means right-brained, creative, marketing-oriented thinking. If you are a hard-core analytical person who has doesn’t think creatively, don’t worry. You are not alone. There are ways you can begin to think more creatively about your experiences. Just find a coach who can help.
Believing, Thinking, and Speaking Our Truth
There are two steps you must take before you can speak comfortably and confidently about your interests and abilities:
1) You have to understand the origin of your passion
2) You must believe in yourself
Generally speaking, step two will take care of itself once you have uncovered the secrets of step one.
Tracing your passion is important because you have to convince a potential employer that you have logical, compelling reasons to pursue a particular career. This is particularly important for entry-level candidates who have more potential than experience. Remember, people don’t want to feel like t
Over the past two years, digital signage has really taken off as a new way to reach consumers when they are out of their homes. We are seeing the digital signs pop up in retail, government, health care, and education. While the larger institutions can outsource the task implementing a digital signage solution, some smaller firms may not have the bandwidth financially to hop on the dynamic signage bandwagon.If you belong to one of these institutions, you will need to prepare yourself to possibly do some of the work yourself. In order to do the best job possible, you will need to learn the basics of the digital signage concept. Luckily for you, it can be broken down in to a few general categories; Equipment Content Administration Installation Maintenance General Marketing Scheduling The equipment category is self explanatory. It involves the selection of equipment, a decision which should be made based on your space, and on compatibility analysis. Content is also self explanatory in nature. This category involves deciding what content you will show on your screens. This category includes decisions like what mix of normal content to advertising will you run, and whether or not you will outsource the content creation. Administration involves the day-to-day operation of the digital signage solution,
What it Means to Be a Good Story-Teller
To be a good story-teller, you must first be a great marketer. For those of you who are more logical and process-oriented by nature, this undoubtedly sounds like bad news. The truth is, logical, left-brained, analytical, and process-oriented thinking may be what makes you successful in your job, but it isn’t what you need to market yourself. As a result, your most valuable professional asset—the way you think—could easily become your greatest liability.
Like any market, if you choose to participate, you have to think like a marketer. That means right-brained, creative, marketing-oriented thinking. If you are a hard-core analytical person who has doesn’t think creatively, don’t worry. You are not alone. There are ways you can begin to think more creatively about your experiences. Just find a coach who can help.
Believing, Thinking, and Speaking Our Truth
There are two steps you must take before you can speak comfortably and confidently about your interests and abilities:
1) You have to understand the origin of your passion
2) You must believe in yourself
Generally speaking, step two will take care of itself once you have uncovered the secrets of step one.
Tracing your passion is important because you have to convince a potential employer that you have logical, compelling reasons to pursue a particular career. This is particularly important for entry-level candidates who have more potential than experience. Remember, people don’t want to feel like t
Are you a homeowner or a business owner? If so, there is a good chance that you spend a good portion of your time cleaning up your home or your office. When doing so, do you wish that you could be doing something else; something other than cleaning? If so, you are definitely not alone; however, there is good news. That good news is that you can hire a professional to do your cleaning for you. If you live in or around the Dallas area, these professionals are often referred to as Dallas cleaning services. Have you heard of a Dallas cleaning service before? If not, you will want to take the time to examine them, namely what they are and what they can do for you.As it was mentioned above, Dallas cleaning services can do your cleaning for you. These cleaning services or companies are often composed of a number of individuals or employees, many of which who have experience cleaning residential and commercial complexes. In fact, there are some Dallas cleaning services that specialize in a certain type of cleaning. For instance, you may find a Dallas cleaning service that specializes in commercial cleaning or one of that specializes in residential cleaning only. Despite variations among different Dallas cleaning services, it is also not uncommon to find a company that offers both residential and commercial cleaning.As with the main type of cleaning offered, you will find that d
Like any market, if you choose to participate, you have to think like a marketer. That means right-brained, creative, marketing-oriented thinking. If you are a hard-core analytical person who has doesn’t think creatively, don’t worry. You are not alone. There are ways you can begin to think more creatively about your experiences. Just find a coach who can help.
Believing, Thinking, and Speaking Our Truth
There are two steps you must take before you can speak comfortably and confidently about your interests and abilities:
1) You have to understand the origin of your passion
2) You must believe in yourself
Generally speaking, step two will take care of itself once you have uncovered the secrets of step one.
Tracing your passion is important because you have to convince a potential employer that you have logical, compelling reasons to pursue a particular career. This is particularly important for entry-level candidates who have more potential than experience. Remember, people don’t want to feel like t
Less than 7% of applicants are successful in landing that ideal job. Competition is fierce, so to avoid disappointment it’s useful to know what not to do in order to increase your chances of interview success. In a recent research study undertaken by Extra Sensory Perception Limited, commissioned by on-line recruitment company Ifoundwork, over 50 recruiter's from key industry sectors in the UK were questioned about the traits that they most like and dislike in an applicant. When asked about the things that made a negative impression on them during the interview process certain trends emerged. The eight traits below are the trends that most annoyed prospective employers.Should you want to give yourself the best chance of impressing a prospective employer, review the eight traits below and avoid them – like the plague! To get this ‘things not to do in an interview’ list, the question that the employer was asked was “Remembering back to the last time you interviewed for a position, of the people you rejected, how could you tell that they were not really suited to the job?” The qualitative answers provided were then clustered into generic areas. Qualifications were excluded from the sample, so only the impression left from the interview process was counted. It’s the remaining outputs from the general clusters that make up the eight traits.The research suggests that employer’s dislike
1) You have to understand the origin of your passion
2) You must believe in yourself
Generally speaking, step two will take care of itself once you have uncovered the secrets of step one.
Tracing your passion is important because you have to convince a potential employer that you have logical, compelling reasons to pursue a particular career. This is particularly important for entry-level candidates who have more potential than experience. Remember, people don’t want to feel like they are taking a risk when they make the decision to hire you. That’s why your reasoning has to be sound and believable. If you ever find yourself thinking, “I know I’d be great if only someone would give me a chance,” take it as a sign that you need to do a more thorough self-assessment.
Start by answering these questions:
· How old were you when you first recognized your interest in this career?
· What, specifically, opened your eyes to this opportunity?
· Is there a particular person you admired (e.g., parent, grandparent, mentor, teacher) who served as a role model or otherwise nurtured your interest?
· Is this a subject you studied in school?
· What have you done on your own initiative to learn more about the field?
The last question is especially important because relatively few people think to sell themselves on the experiences they have gained as a result of their own initiative. However, these experiences tend to be the most convincing. Think about it. If you read and studied numerous books on your own, you obviously have more than a passing interest in the subject matter. This usually gives people more than enough reason to believe your interest and sincerity. Whatever the case, it is important to trace your passion because this understanding will help you communicate your enthusiasm for the career or the business.
What If You Haven’t Identified Your Passion? This is a very real issue for many people. If you truly aren’t sure what you are passionate about, think about all the projects you have been involved with as well as your related accomplishments. Then, ask yourself these questions:
· When did I feel the most energized?
· When did I feel the most drained?
The key to a happy and fulfilling professional life is to find a career in which you can do more of what energizes you and less of what drains you. No doubt, this sounds like common sense. Nevertheless, it is amazing how many people don’t think in these terms. If you are like most successful people, there are certain projects in which you can immerse yourself and completely lose track of time. Likewise, there are probably other activities—including some at which you excel—that you may absolutely dread doing. For this reason, it’s critical to look beyond your skills to your actual interest level.
A Reason to Believe
Once you’ve traced your passion and you can describe the origin of your interest, you have completed t
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